Advil ads take all-in-one approach

Share this article:
Advil ads take all-in-one approach
Advil ads take all-in-one approach
Wyeth Consumer Health has launched a TV and print ad campaign for Advil advising consumers that they can do more with fewer bottles of OTC pain meds clogging up their purses, thanks to “The Every Pain Reliever.”

The tagline for the ads, by Grey Group, is “Yes, Advil.” One opens on a young woman tossing a squealing child in the air. “One more time, mommy,” says the child, and mommy, recalling taking different medicines for backache, headache and joint pains, dubs Advil “my every pain reliever.”

The two 30-second and 15-second TV spots are running nationally on broadcast and cable outlets including ABC, CBS, Fox, USA, TBS, TNT, Lifetime and HGTV against such programs as Survior, How I Met Your Mother, Dancing With the Stars, Good Morning America and The Today Show. Print ads are appearing in mags including Better Homes and Gardens, Good Housekeeping, Redbook, Cooking Light and National Geographic.

“Consumers can trust that they'll find the relief they need for multiple pains when they choose Advil, allowing them to pursue the activities they are really passionate about without worry,” said Wyeth Consumer Healthcare VP analgesics marketing Christopher Rich in a statement.
Share this article:

Email Newsletters

More in News

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.

Gilead, Merck HCV marketing battle may be on horizon

Gilead, Merck HCV marketing battle may be on ...

Disclosed in its earnings report yesterday, Gilead may have a card up its sleeve to counter Merck's experimental hep. C combo regimen.

Sales of Biogen MS pill pick up overseas

Sales of Biogen MS pill pick up overseas

Biogen Idec is seeing strong sales for blockbuster MS drug Tecfidera, especially overseas where it's beginning to catch fire this summer.