Agency Business briefs: February 2013
Edelman won out in a pitch for Pfizer's “Get Old” corporate campaign, PRWeek reported. SS&K launched the campaign, but the company tapped Edelman to take over as it moves from an integrated effort with paid elements to a mainly PR effort. The campaign, which centers on how people feel about aging, is based on a survey of more than 1,100 Americans ages 18 to 65.
Ogilvy CommonHealth rebranded two of its Parsippany, NJ-based units, renaming its Insights & Analytics business Ogilvy CommonHealth Behavioral Insights and its Consumer Care group Ogilvy CommonHealth Wellness Marketing. The rebrandings highlight the consumer marketing unit's increasingly holistic focus and the insights unit's focus on observational research relating to health behaviors. It also helps differentiate Ogilvy CommonHealth Behavioral Insights from sibling unit Marketing Analytics & Consulting.PR firm 6 Degrees added new clients Chimerix, ElectroCore and Tris Pharma. The Chester Springs, PA-based life sciences PR shop, headed by former BMS and Merck communicator Tony Plohoros, will handle strategic communications and media relations programs for the firms.