Agency Business briefs
imc² formalized its healthcare marketing capability with the launch of imc² health & wellness, an agency focused on pharmaceutical, biotech, device, medical education and health and wellness clients. The agency's clients include GlaxoSmithKline, Pfizer, Shire, Serono, Johnson & Johnson, Millennium and others.
CRM agency MicroMass hired Richard Patterson as vice president, group account director. Patterson is responsible for leading the agency's oncology business. He will report to John Grunstein, executive vice president, client services. Patterson joins from Patterson Consulting Group which he founded in 2003.
The Interpublic Group (IPG) instituted a Kluster desktop application across its 17,000 employee network. IPG will use the Kluster Agency Edition software to facilitate collaboration across its offices and divisions worldwide.
Sudler & Hennessey expanded its presence in China through parent WPP's purchase of a majority stake in MDS Healthcare, a leading agency headquartered in Shanghai. MDS Healthcare employs a staff of 50, and its clients include Pfizer, Bayer, Sanofi-Aventis, among others.