Agency Business briefs
Palio, an inVentiv Health company, launched a social media monitoring tool called Susurro. The tool hones in on discussions about brands and competitors, to provide an “in-depth understanding of marketing messages and brand positions within the context of the brand,” according to a statement. The tool was developed in-house by the research and analytics team.
MS&L launched a new “breaking the code” approach, billed as a way to leverage proprietary healthcare consulting tools and a new group of senior advisors from the realms of advocacy, government affairs, corporate health, cause marketing, social media and mobile. MS&L's new “code breaker” team includes Nancy Glick, Peter Harris, Scott Beaudoin, Webster Lewin and Allyson Clarke.