MM&M and Publicis Health debut results of their first Diversity Survey, detailing areas where healthcare agencies are progressing with regard to diversity and inclusion. Pharma leaders interviewed by MM&M say there are signs the industry is finally getting it right.
The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.
"Creativity in 2018 comes from everywhere" Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first ever Cannes in 1986.
The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard.
Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".
The former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group.
Publicis Groupe unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.
A divisive figure, Sorrell's rise to the top of the ad industry was never dull. Here, we outline the key moments.
As WPP faces break-up calls in the wake of Sir Martin Sorrell's exit, the agency holding company model is under greater scrutiny than at any time since the 1980s.
Whether jurors will award a pharma Grand Prix, and whether US pharma will show up, are two open questions in the run-up to Lions Health.
Shields will serve as president of the Think Patients subsidiary firm.
To say that Sir Martin Sorrell's rapid departure from WPP was a seismic event is an understatement. So just what happened in the days leading up to the fall of its CEO?
WPP's interim leadership team insists there will be no wholesale break-up of the group.
Roberto Quarta faces a potential shareholder revolt at next month's AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.
Isenberg replaces Kym White, who left the PR agency in March to join Vertex Pharmaceuticals.
The former WPP CEO said on Tuesday at Techonomy NYC 18 that he's not planning to retire.
For all the talk about "legacy," industry experts are struggling to agree on how Martin Sorrell will be remembered in years to come.
Record year for brands, fewer celebrities, lower volume of entries expected and much more.
Four agencies are making a difference by supporting nonprofits, educating and empowering youth, and promoting wellness and sustainability in communities around the world
Mark Read has said WPP needs to focus more on clients and less on how it organizes itself.
Revenue for WPP's health and wellness, brand consulting, and specialist communications unit grew 2% in first quarter of 2018 to $1.47 billion.
WPP's former chief executive Sir Martin Sorrell was paid a (relatively) measly £13.9m by the company in 2017, its annual report shows.
The Lions Health part of the festival will take place on June 18 and 19
Havas has announced it is co-operating with authorities following the shock arrest of Vincent Bolloré.
The billionaire recently stepped down as chairman of Vivendi.
But threats to the industry loom as brands take work in-house.
The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds — double the 11% seen in the last two quarters of 2017.
WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
Seifert said feedback from clients has been positive.
The healthcare marketing group made another major acquisition in the country last month.
Omnicom's healthcare revenue was up 2.7% in Q1
Campaign looks back at some of Sir Martin Sorrell's musings, barbs and pearls of wisdom in recent times.
The firm hired five senior staff in the past month.
As Sir Martin clears his desk, PRWeek has collected nine thoughts from the worlds of PR, journalism and agency life on the man, his skills, his temperament, and his future.
Martin Sorrell's resignation as chief executive of WPP could lead to a breakup of the company and spark other major changes.
John Tylee examines how a man who never ran an agency rose to become such a dominant force.
Martin Sorrell has stood down as chief executive of WPP, the company has announced.
WPP's board of directors is set to meet as it awaits the outcome of an investigation into the personal conduct of CEO Martin Sorrell.
She is relocating to Switzerland for the role.
U.S. deals through the end of March increased 366% compared with last year.
Sonderman had worked at GSW since 2001.
The 2018 MM&M/Publicis Health Diversity Survey is open.
Turett spent 25 years at Edelman before launching her own firm in 2013.
Gillespie will report to W2O president Jennifer Gottlieb.
The industry is being disrupted and marketers are part of the equation.
WPP's investigation into alleged misconduct by founder and chief executive Sir Martin Sorrell could be concluded by next week, according to reports.
The business unit will be rebranded as EMC K.K.
Mesmerize provides static ad materials at the point-of-care, including physician offices and pharmacies.
Omnicom's Velocity and WPP's Neighborhood are new networks supporting J&J.
Schirmer previously led McCann Global Health as president for nearly five years.
The council, made up of seasoned pharma execs, will function as consultants to rbb's health clients and health team.
Interpublic Group chairman and chief executive told Advertising Week Europe how he managed to turn an "all white, all male" company into one with 54% female leadership.
She was one of the firm's original staffers in 2013.
The NY-based shop is known as BX: Brand Experience Design Group.
When Ortho Clinical Diagnostics lived under the roof of Johnson & Johnson, it had the luxury of focusing on its product and service mix — and not a whole lot else.
He was previously a managing partner at Ogilvy CommonHealth.
The firm recently brought on SVPs in its Washington and Boston offices.
The results will appear in MM&M's Agency A-to-Z directory, which will appear in the magazine's July issue.
The firm has named Oliver Caporn and Debra Polkes to new roles.
The Cannes Lions Health jury leaders also explained changes to the awards at an event in New York this week.
Talukdar will lead the firm's advisory practice, VantageRx.
In 2017, Interpublic reported a net income of $579 million, down 4.8% from the previous year.
Daniel Carucci is joining the Interpublic Group firm full-time after serving as a consultant and in roles with the U.N. Foundation and the U.S. Navy.
The company is also looking to better combine its web and social media presence.
More has been written about millennials — and their healthcare habits — than about any other generation. Here, Gen Y marketers explain why most of what you've read is wrong.
LiquidHub formed a health- and life-sciences-focused offering last June after acquiring Eveo.
Burcin, who joins from Klick Health, is the former Global CEO of Havas Health.
The agency M&A market is changing as the big ad groups have been "distracted" by internal restructuring and new acquirers are emerging.
Snow Companies, which emphasizes patient storytelling, was founded by Brenda Snow in 2001.
McCann Worldwide has sent a memo to staff to encourage them to speak up if they face a 'behaviour or concern' in the workplace.
AstraZeneca strikes deals with Alibaba, Tencent; NY AG sues opioid maker; Justice Department wants more info on CVS-Aetna deal.
The network also appointed her predecessor, Nick Colucci, as COO of Publicis Communications North America, effective immediately.
Glaze worked in Edelman's market access practice for more than seven years.
Burson-Marsteller has appointed MSLGroup's EMEA head of healthcare to lead its own health practice in the UK, PRWeek has learned.
Publicis Groupe has announced it has selected Microsoft has the technology partner to deliver its artificial intelligence platform Marcel.
WPP was brought on to help with consumer education about the food industry.
Fidelino served on the Health & Wellness jury in 2015 and the Pharma jury last year. Levy has been a member of both Health category juries and was a speaker at the first Health Lions in 2014.
WPP has become embroiled in a row over sexism and misogyny following an exposé into the lewd behaviour of a men-only event sponsored by the advertising giant in London.
Nick Law, the global chief creative officer of R/GA, is leaving the company after 17 years to take on the newly created role of chief creative officer across Publicis Groupe and president of Publicis Communications.
The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.
Accenture will not consider a takeover bid for a large ad agency group because its chief executive says there has been a "100%" failure rate with such deals.
The Department of Veteran Affairs issued an RFI at the end of November for a nationwide healthcare professional recruitment campaign.
The agency issue, people moves, and a series of restructures top the list.
The digital health startup was founded in 2015.
GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Midway through Campaign's audience with Publicis Groupe's Maurice Lévy, a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."
The divisional VP and head of public affairs has seen it all, including the transformation from a traditional comms organization to a more dynamic and content-led group.
During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.
The HealthiHER project has commissioned a survey of women aged 30 to 60 to inform future campaigns.
Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.
The agency network is rebranding five subsidiaries under the W2O banner.
The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.
A leaked email chain shows that WPP intends to withdraw from Ascential's Eurobest awards in London and is in discussions with the organizer about Cannes Lions.
Accenture or CapGemini are more likely to acquire the global agency networks than a Google or Oracle, according to a leading French bank.
Execs from JWT, J&J, and DanoneWeave react to the results of a new JWT/Geena Davis Institute study.
The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.
The company also this year has purchased Vynamic and Cambridge BioMarketing.
By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.