WPP was brought on to help with consumer education about the food industry.
Fidelino served on the Health & Wellness jury in 2015 and the Pharma jury last year. Levy has been a member of both Health category juries and was a speaker at the first Health Lions in 2014.
WPP has become embroiled in a row over sexism and misogyny following an exposé into the lewd behaviour of a men-only event sponsored by the advertising giant in London.
Nick Law, the global chief creative officer of R/GA, is leaving the company after 17 years to take on the newly created role of chief creative officer across Publicis Groupe and president of Publicis Communications.
The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.
Accenture will not consider a takeover bid for a large ad agency group because its chief executive says there has been a "100%" failure rate with such deals.
The Department of Veteran Affairs issued an RFI at the end of November for a nationwide healthcare professional recruitment campaign.
The agency issue, people moves, and a series of restructures top the list.
The digital health startup was founded in 2015.
GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Midway through Campaign's audience with Publicis Groupe's Maurice Lévy, a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."
The divisional VP and head of public affairs has seen it all, including the transformation from a traditional comms organization to a more dynamic and content-led group.
During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.
The HealthiHER project has commissioned a survey of women aged 30 to 60 to inform future campaigns.
Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.
The agency network is rebranding five subsidiaries under the W2O banner.
The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.
A leaked email chain shows that WPP intends to withdraw from Ascential's Eurobest awards in London and is in discussions with the organizer about Cannes Lions.
Accenture or CapGemini are more likely to acquire the global agency networks than a Google or Oracle, according to a leading French bank.
Execs from JWT, J&J, and DanoneWeave react to the results of a new JWT/Geena Davis Institute study.
The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.
The company also this year has purchased Vynamic and Cambridge BioMarketing.
By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.
Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?
The Havas Health & You agencies have reported some wins, however, including new business from Sanofi and Bristol-Myers Squibb.
Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.
WPP was added to Sanofi's creative agency roster and GroupM's Mindshare is the drugmaker's new global media agency of record.
Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.
O'Connor Vos has served as CEO of the WPP Health & Wellness agency since 1994.
The CEO of Huntsworth's biggest and fastest-growing unit Huntsworth Health, which includes Nitrogen and Tonic Life, has departed after eight years.
The acquisition is meant to add creative expertise to the medical communications group.
TCG generated revenues of $29.6 million in 2016.
Here are nine agencies that are gaining traction in healthcare marketing.
Discover how M&A activity in 2016 and 2017 has reshaped North American healthcare agencies and the holding companies that own them.
Here you'll find the last four years of the MM&M Agency Issue.
Healthcare networks instigated a broad set of changes in a grand embrace of non-pharma business that diversified revenue streams and took specialist agencies out of their comfort zones.
Havas Health & You, WPP Health & Wellness, and Klick Health reported the highest revenue last year.
The CEOs of the industry's largest holding companies discuss how they're reasserting their businesses.
Read on for more about the top performing firms, the trends shaping the business, and the story behind each of the top 100 agencies.
The agency founded by Olivier Zitoun in 1999 has been snapped up as part of LiquidHub's push to offer multi-disciplinary capabilities.
Palmer spent seven years at JUICE and was a managing partner.
In the wake of high-profile brand flops, everyone from clients to creative teams seeks the counsel of experts.
Agency vets Nadine Leonard and James Talerico to co-lead Publicis-owned shop.
The organization is now called Havas Health & You and continues to be led by Donna Murphy.
The joint venture pairs a communication powerhouse with a provider of defense-department-grade predictive analytics.
The network was previously called Publicis Healthcare Communications Group.
The new venture aims to provide clients with global reach.
A WPP insider has been tapped as CEO of WPP Health & Wellness, and Ogilvy CommonHealth chairman/CEO Matt Giegerich is stepping down.
He played a leading role during Torre Lazur's glory era as "the launch agency." Now he is being inducted into the Medical Advertising Hall of Fame.
The founder of Pacific Communications shares the details of his career as he is inducted into the Medical Advertising Hall of Fame.
The firm is sharing space in the City of Brotherly Love with healthcare media shop CMI.
DeViteri started in the newly created role this month.
The new agency will focus on marketing goods and services to people 50 years of age and older.
Bob Chandler retired from his role as cofounder and principal of Chandler Chicco Companies and president of InVentiv Health Communications in 2014.
This is W2O Group's third acquisition since a private-equity firm took an investment in May.
The agency is owned by High Road Capital Partners. Sophy Regelous, the company's chief operating officer, will now lead the agency.
The partnership will span ApotheCom's offices around the world, including those in the U.S., U.K., and Asia.
Sprout investors sue Valeant; FDA raises safety concerns for Cempra's experimental pneumonia drug; NHS gets approval to prescribe eribulin to breast cancer patients
Tom Jones joined Ketchum after serving as head of healthcare at Makovsky.
Guidemark Health, Bluespire, Bluespire Senior Living, and Ariad Communications will merge under a new entity.
The company promoted Maryellen Royle to global CEO of Tonic Life Communications and Jon Clark to global CEO of Nitrogen.
Roberts reports to Ken Begasse, founder and CEO of Concentric Health Experience.
Agency networks such as BBDO, Saatchi & Saatchi, and FCB reported key pharma account wins in August, according to R3.
A 2005 study estimated that 3.6 million people do not receive nonemergency medical care because they don't have access to transportation.
The consultancy includes Double Helix, which was acquired by McCann in 2012.
Pure Communications CEO Andrea Johnston will lead the combined agency.
Mergers and acquisitions targeting digital and data capabilities increased 60% to $1 billion in the first half of 2016.
Lynn Fox is suing W2O. She was laid off in March, seven months after the agency network bought her San Francisco-based boutique, Fox Communications.
He resigned as Saatchi & Saatchi's executive chairman following his controversial remarks over gender diversity.
She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.
Red, a Huntsworth agency, also counted Sanofi as a new client.
Now that it has consolidated its global agency roster, GSK Consumer Healthcare aims to increase digital marketing efforts.
Twenty shops, including Co:Collective, Wolff Olins, and 72andSunny, have signed onto the Pledge Parental Leave coalition since March.
Scheiner has held jobs in and out of healthcare over the course of his career.
Prounis sold her stake in Flashpoint to Omnicom, which is merging the agency with four other shops to create DDB Health.
U.S. companies accounted for nearly a quarter of the startups funded to celebrate Publicis' 90th anniversary.
Five executives from the industry's largest holding companies discuss their move away from the traditional network structure.
A number of mergers and acquisitions among healthcare agencies in 2015 and 2016 changed the landscape.
Healthcare agencies focus on freeing pharma brands from their collaboration cocoons to work with health tech companies, while squaring away access concerns.
Ogilvy CommonHealth Worldwide, FCB Health, and McCann Health North America are North America's biggest healthcare agencies, based on 2015 revenue.
Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.
The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.
The new healthcare network combines several US and European professional agencies, Omnicom said.
David Paragamian, previously of Huntsworth Health, is the new managing director of Razorfish Health.
The agency has hired Sally Barton as head of the U.S. healthcare practice/
Betsy Neville, former senior partner and leader of the reputation management practice for the Americas at FleishmanHillard, has launched her own healthcare communications agency.
The healthcare agency promoted three executives to SVP and said a search for a new president is underway.
New creative, account planning, and payer access talent lays groundwork for agency's first formal ex-Canada office.
The agency underwent a reorganization just months after its parent company, Sudler & Hennessey, did the same.
The agency network said the private equity firm won't be involved in its day-to-day operations, but it will help its growth strategy.
It is the group's first acquisition since it was assembled in February under CEO Karen van Bergen.
At the MM&M Transforming Healthcare conference, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.
Omnicom recently reorganized its health agencies under the Omnicom Health Group umbrella.
Did your agency report record growth in 2015? Tell us why when you fill out the A-to-Z questionnaire for MM&M's upcoming agency issue. The deadline is Friday.
Learn more about the top therapeutic categories by sales, top companies by revenue, top drugs by sales, and more.
The big news: Sanofi and its partner Regeneron received approval for the first PCSK9 inhibitor to come to market in the U.S.: Praluent. But Praluent's sales to date haven't awed analysts.
Mere days after the Pfizer deal collapsed, top Allergan executives had nary an air of regret about them.
Publicis Healthcare Communications Group has hired Kipp Jarecke-Cheng as global chief communications officer.
After six years as president of Trio, Renée Wills has joined newly formed agency Kinch.
The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.