August 01, 2013
Cadient builds "From Philly to Boston with Love" campaign
In the wake of the Boston Marathon bombing, Cadient Group built the “From Philly to Boston with Love” fundraiser around the Blue Cross Broad Street Run. “As a runner, you appreciate the purity of running and the senselessness of this act,” said Cadient president and CEO Steve Wray. Cadient's effort included a logo for the run's Facebook page, the hashtag #philly2boston and a $10,000 gift to The One Fund Boston. In addition to registering 18 million media impressions, it got many of the 40,000 runners to wear red socks or compression sleeves.