In the wake of the Boston Marathon bombing, Cadient Group built the “From Philly to Boston with Love” fundraiser around the Blue Cross Broad Street Run. “As a runner, you appreciate the purity of running and the senselessness of this act,” said Cadient president and CEO Steve Wray. Cadient’s effort included a logo for the run’s Facebook page, the hashtag #philly2boston and a $10,000 gift to The One Fund Boston. In addition to registering 18 million media impressions, it got many of the 40,000 runners to wear red socks or compression sleeves.