Cadient Group
Five Tower Bridge, 300 Barr Harbor Drive, Suite 400,
West Conshohocken, PA 19428
Phone: 484-351-2800 · Fax:484-351-2900
Email: [email protected] · Web: www.cadient.com
Founded: 2003Officers: Stephen Wray, chairman of the board/president; Greg Lewis, VP, customer engagements; VP’s, marketing strategy: Bob Holloway, Will Reese; Heather Torak,VP, agency operations.
U.S. billings breakdown by media/source:
Medium | 2005 | 2004 |
Alternative Media | 72.0% | 76.0% |
Conventions/ exhibits | 28.0% | 24.0% |
Healthcare accounts: AstraZeneca, Pfizer, Inc., Novartis, Johnson & Johnson, Shire plc, Amgen, ZLB Behring.
Accounts gained (25): 7 Consumer Rx, 3 Consumer OTC, 15 Professional Rx.
Accounts lost (0):
Services: Opportunity assessments: insight and expertise on development of interactivemarketing programs from prelaunch to generic defense. Consulting: long-term strategic,interactive guidance at the brand, franchise and/or corporate level. Creative: art direction,copywriting, graphic design, animation and video production; media: media planning, buying,organic, paid keyword SEM, consulting services in online advertising, and SEO. Research andAnalytics: metrics, data and analysis to evaluate effectiveness and value of online efforts.Collaborative Solutions: proprietary acquisition and relationship marketing application forcapturing and leveraging user information through the customer life cycle. Technical: solutionarchitecture, Web site development, database design and development.