Concentric hires Robin Roberts as GM

Concentric Health Experience named Robin Roberts, a former executive at Omnicom Group's Flashpoint Medica, as new general manager, a new role at the agency. 

Roberts most recently served as EVP and client services director for Omnicom Group's Flashpoint Medica. In June, Omnicom Health Group merged that agency, along with AgencyRx, DDB Health Germany, DDB Health Paris, and Synergy, into a new offering called DDB Health. At that time, Charlene Prounis, CEO and managing partner at Flashpoint Medica, sold her stake in the agency.

See also: Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

Roberts reports to Ken Begasse, Concentric's founder and CEO. Begasse had said in June that the agency would seek to hire a president, and a spokesperson said the firm would no longer do so now that Roberts has been named GM. 

Roberts said she will focus on developing account services as the agency seeks to address growth-related needs. “I want to infuse that service mindset in account services and [broadly] in the agency,” she noted.

Concentric's revenue rose to an estimated $38.5 million in 2015, up 75% from $22 million in 2014. Part of Roberts' focus will be ensuring that the firm's growth trajectory stays on track, she said.

In June, Concentric announced that managing partner Jennie Fischette had left the firm and that it had promoted three executives — Jeff LaVaute, Bethany Sardinha, and Kristina Teng — to assume some of her responsibilities.

See also: Concentric promotes three as managing partner departs

Concentric has also hired Latesha Williams-Flynn, a former SVP and account group supervisor at FCB Cure, as EVP and client services director. In her new role, Williams-Flynn will work with MDC Partners, Concentric's parent company, to develop a diversity initiative.

Many agencies, and not just those focused on healthcare, have sought out new ways to address diversity and gender-parity dynamics among employees and with clients, driven by client demand as well as industry criticism.

Correction: An earlier version of this story incorrectly described Roberts' most recent title at Flashpoint. She was EVP and client services director, not SVP and management supervisor. 


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