Curious if you're a finalist in the MM&M Awards? Find out now

It should come as no surprise to see some of the biggest brands in pharmaceutical marketing, like Pfizer's Viagra and Johnson & Johnson's Invokana, named as finalists for best multichannel campaign in the large-budget category in the 2015 MM&M Awards.

Other finalists in the closely watched category include FCB Health and Actavis/Ironwood for “Line Drawings”; Saatchi & Saatchi Wellness and Merial for the “Dogs in Your Face” campaign for NexGard, a flea-and-tick treatment for dogs; and Wunderman Health and GlaxoSmithKline Consumer Healthcare for “A Greater Digital Ecosystem.”

(BBDO worked with Pfizer on “The Woman Campaign” for Viagra, while the “Love Your Numbers” campaign for Janssen's Type-2 diabetes drug Invokana was done by Hill Holliday.)

Finalists in each of the 32 categories for this year's MM&M Awards are revealed below but the winners won't be announced until Thursday, October 1, at a dinner at Cipriani Wall Street in New York. The MM&M Awards honor the best in healthcare marketing, communications and media.

One change in this year's awards program was the criteria for the three multichannel campaign categories (categories 22, 23 and 24). Entrants were asked to select the appropriate category based on the marketing spend allotted for the campaign (small, midsized or large budget), rather than the previous rule where the three categories were sized based on the client's total annual revenue.

MM&M changed the criteria to help ensure campaigns submitted within each of the three categories would be judged against comparably budgeted work as well as to reflect ongoing changes in industry marketing spend.

It's also the first year that the awards will honor the best product launch (category 25). Some of the same agency-client partners were named finalists in this category as well, including Saatchi & Saatchi Wellness and Merial for NexGard, Wunderman Health and GSK Consumer Healthcare for over-the-counter Flonase, and Hill Holliday and J&J's Janssen for Invokana.

Other finalists for best launch include CAHG and Gilead Sciences for hepatitis-C therapy Sovaldi and McCann Echo and Galderma for Soolantra, a rosacea treatment.

All entries underwent two rounds of a comprehensive judging process performed by about 100 industry leaders. The first group of judges, working online, winnowed the entries down to the best 10 entrants in every category, and a separate group of judges attended a daylong judging event held live June 29 in New York, where their scoring further whittled the list down to the finalists below. Not even the judges know the identity of the winners.

For more information about the upcoming awards dinner and the finalists, visit the MM&M Awards website.

2015 MM&M Awards Finalists

1. Best Healthcare Consumer Media Brand

  • Healthgrades for Healthgrades
  • Lifescript for Lifescript
  • Healthline for Healthline
  • Remedy Health Media for HealthCentral
  • Smart & Strong for POZ

2. Best Healthcare Professional Media Brand

  • Healthcasts for Healthcasts
  • US HeathConnect Inc. for ReachMD: Be part of the knowledge
  • Medscape for Medscape, enabling healthcare professionals to stay up-to-date on the latest medical news and expert perspectives

3. Best Use of Direct Marketing

  • Area23 and Mollie's Fund for Killer Tan
  • MicroMass Communications and Gilead Sciences for Sovaldi CRM Experience
  • Neon and Novartis Pharmaceuticals for “PsO Much More/The Patient Listening Project”
  • Targetbase and GlaxoSmithKline for The Us In Lupus CRM Program
  • W2O Group and Apollo Endosurgery for the LAP-BAND System: "It Fits" Integrated Campaign

4. Best Use of Public Relations

  • AbbVie for Synthroid & Follow the Script: Putting a 60+-Year-Old Brand in the Spotlight
  • Area23 and Mollie's Fund for Killer Tan
  • Biosector 2 and Sanofi Pasteur for Voices of Meningitis
  • MSLGroup Boston and Exact Sciences for Launching Cologuard: A Game Changer in the Fight Against Colon Cancer
  • PadillaCRT and Be The Match for It's On You: Inspiring the African-American Community to Step Up and Save Lives

5. Best Branded Website for Consumers

  • Intouch Solutions and Galderma for restylanesilk.com
  • Klick Inc. and Astellas for Myrbetriq Website Rebuild
  • Saatchi & Saatchi Wellness and Merial: NexGard for Dogs for Dogs in Your Face
  • W2O Group and Apollo Endosurgery for the LAP-BAND System: "It Fits" Integrated Campaign
  • Wunderman Health and GSK Consumer Healthcare North America for A Greater Kind of Branded Website

6. Best Branded Website for Healthcare Professionals

  • AbelsonTaylor and Smith & Nephew for "Faster Healing with Regranex” Website
  • CDM Princeton and MedImmune for Synagis Coordinator Corner
  • GSW and ASCO for Strength in Our Numbers
  • Neon and United Therapeutics for “Orenitram Professional Website”
  • The Cement Bloc and BioDelivery Sciences for Bunavail

7. Best Disease/Education Campaign

  • Area 23 and Mollie's Fund for Free Killer Tan
  • Area 23 and The diaTribe Foundation for The State of Diabetes
  • Digitas Health LifeBrands and Gilead Sciences for Help Stop The Virus
  • Ayogo Health, mHealthCoach, MRM/McCann East, Cadient, Proximo Gen, The Masterson/SWOT Team and AstraZeneca for Fit2Me
  • Weber Shandwick and Novartis Pharmaceuticals for Living Like You

8. Best Use of Social Media

  • Area 23 and Mollie's Fund for Free Killer Tan
  • Digitas Health and EMD Serono and Pfizer for Strength in Numbers
  • DigitasLBI and AstraZeneca for Take It From A Fish
  • IMRE and AstraZeneca for Connecting to Patients Through a Branded Social Community
  • McCann Torre Lazur for #worthliving campaign

9. Best Medical Digital Initiative for Consumers

  • AgencyRX and AstraZeneca for #BeBRCAware
  • Area 23 and Mollie's Fund for Free Killer Tan
  • Grey Healthcare Group and Pfizer for Meet Meningitis—Amy Purdy Video
  • Intouch Solutions and AbbVie for Inside Inflammation Interactive Tour on CrohnsAndColitis.com
  • Klick Inc. and Baxter Healthcare Corporation for Baxter Beat Bleeds App Update

10. Best Health & Wellness Digital Initiative for Consumers

  • Digitas Health and Sanofi for Auvi-Q Clickable Video—Explore Auvi-Q
  • Intouch Solutions and AbbVie for The iCAN Program: A Conduit for Better EPI Treatment Adherence
  • INVIVO Communications Inc. and Novartis for Volari COPD Patient Application
  • Cadient, Ayogo Health, mHealthCoach, MRM/McCann East, Proximo Gen, The Masterson/SWOT Team and AstraZeneca for Fit2Me
  • Pfizer and Pfizer for Get Old by Pfizer—Fear Less. Live Longer.

11. Best Digital Initiative for Healthcare Professionals

  • ICON Firecrest and Global Pharmaceutical Sponsors for ICON Investigator Portal
  • McCann Echo and Galderma for Soolantra Tough Topical Digital Animation Video
  • McCann Echo and Galderma for Epiduo Gel Sphere iPad Experience
  • Neon and Janssen Pharmaceuticals for Invokana/Invokamet Touchscreen Convention Experience
  • Thread and Ormco Corporation for Ormco Custom Product Launch—"The Great Debate"

12. Best App for Healthcare Professionals

  • AgencyRx and Celgene Corporation for MYELOMA ALLY
  • Harrison and Star & Stephen C. Krieger MD for The Topographical Model of MS: A New Visualization of Disease Course—A Pro Bono Collaboration of Art |Science |Math |Technology
  • Infuse Medical and Olympus Medical Group for Olympus O-Bronch App
  • McCann Echo and EMD Serono/Pfizer for Rebif Nurse Dashboard
  • Tipping Point Media for Virtual Surgery

13. Best Consumer Print Campaign

  • HealthWork, powered by BBDO and CDMi, and Genentech for "Tamiflu" "Search" " Print Ad"
  • CDMiConnect and Astellas/Medivation for "Xtandi" "Take it on" " Campaign"
  • Digitas Health LifeBrands and Insulet for Omnipod Consumer Campaign
  • Publicis LifeBrands Evolvr and Mylan for LIFE HAPPENS. Be Prepared print campaign for EpiPen Auto-Injector
  • Saatchi & Saatchi Wellness and Abbott Diabetes Care for You Can Do It

14. Best Single Professional Print Advertisement

  • Anderson DDB and GSK for Tattoo
  • Area 23 and Insmed for NTM Isn't Waiting
  • CDM New York and Salix Pharmaceuticals for Xifaxan 550 mg—Lost Forever
  • McCann Echo and Galderma for Soolantra: Introducing A Tough Topical Journal Ad
  • The CementBloc and Novartis for Bexsero—Something's Missing

15. Best Professional Print Campaign

  • Area 23 and The diaTribe Foundation for The State of Diabetes
  • CAHG and Galderma for Restylane Silk
  • CDM Los Angeles and Acadia Pharmaceuticals for Holding Back
  • LLNS and DePuy Synthes for TruMatch Print Campaign
  • McCann Echo and Galderma for Soolantra: Introducing A Tough Topical Print Campaign

16. Best Professional Sales Aid

  • AbelsonTaylor and Smith & Nephew for "Faster Healing with Regranex” Sales Aid
  • Concentric Health Experience and Sunovion for Brovana Second Wind
  • FCB Health Toronto and Janssen Canada for Invokana Veeva Sales Aid
  • McCann Echo and Galderma for Soolantra: Introducing A Tough Topical Sales Aid
  • Radius Digital Science and Bayer Healthcare and Onyx Pharmaceuticals for Nexavar Interactive Case Profile App

17. Best Corporate Marketing Campaign

  • 2e Creative and Sigma-Aldrich for Sigma-Aldrich FUEL Campaign
  • 2e Creative and Amerinet for "What's Your Amerinet?" Campaign
  • ICC Lowe and Merck Animal Health for Merck Animal Health Perpetual Innovation
  • PulseCX and Emergent Biosolutions for A different kind of experience
  • The Mx Group and Catamaran for PBM 20/20: The Future of Healthcare

18. Best Philanthropic Campaign

  • Area 23 and Mollie's Fund for Free Killer Tan
  • CDM New York and "Matthew Zachary Stupid Cancer" for “Get” Cancer
  • CDM New York and The American Heart Association for AHA “Rhythm Rescue”
  • HCB Health and HCB Health for Father's Day Colon Cancer Awareness Campaign
  • Saatchi & Saatchi Wellness and Coalition to Stop Gun Violence for It's in Our Hands

19. Best Multicultural Campaign

  • Chamberlain Healthcare Public Relations and Sisters Network and Eisai for Teens 4 Pink
  • GCI Health and Pfizer for Step On Up
  • McCann HumanCare and "UN Every Woman Every Child UNICEF Clinton Health Access Initiative" for Zinc + ORS
  • Prime Access and Novartis Pharmaceutical for Hypertension US Hispanic Campaign
  • Prime Access and Novartis/Gilenya for "Speaking Up Speaking Out hosted by Dr. Lisa Masterson”

20. Best Agency Self-Promotion

  • Area23 for What If
  • CDMiConnect for Patients First Report
  • GSW for The Speak People Experiment
  • Guidemark Health for Infinitely In
  • The CementBloc for TheCementBloc.com

21. Best TV Advertising Campaign

  • FCB Health and Media Agency: Astellas Pharma for “Bowling Night”
  • Havas Worldwide Tonic and GlaxoSmithKline for BREO COPD
  • Olson and Baylor College of Medicine for That's What It Takes To Give Life To Possible
  • Pfizer and Pfizer for One
  • W2O Group and Apollo Endosurgery for The LAP-BAND System: "It Fits" Campaign

22. Best Multichannel Campaign (Small Budget)

  • Area 23 and Mollie's Fund for Free Killer Tan
  • Area 23 and Insmed for “NTM Isn't Waiting”
  • Digitas Health LifeBrands and Shire for keep momming
  • Epsilon and GlaxoSmithKline Nicorette & NicoDerm CQ for “What's your why”
  • Neon and Novartis Pharmaceuticals for “PsO Much More/The Patient Listening Project”

23. Best Multichannel Campaign (Mid-Size Budget)

  • FCB Health and AbbVie for “Closer" Hepatitis C Awareness Campaign
  • JUICE Pharma Worldwide and Acorda Therapeutics for Ampyra: The Moment of Truth Campaign
  • Maricich Healthcare Communication and Edward-Elmhurst Healthcare for Edward-Elmhurst Healthcare “Healthy Driven” Campaign
  • PALIO and Celgene for The Billboard Campaign
  • WebMD and Lilly for Forteo Multichannel Campaign

24. Best Multichannel Campaign (Large Budget)

  • BBDO and Viagra for "The Woman Campaign"
  • FCB Health and Actavis/Ironwood for “Line Drawings” Multi-Channel Campaign
  • Hill Holliday and Janssen / Johnson and Johnson for Invokana “Love Your Numbers” DTC Campaign
  • Saatchi & Saatchi Wellness and Merial: NexGard for Dogs for Dogs in Your Face
  • Wunderman Health and GSK Consumer Healthcare for A Greater Digital Ecosystem

25. Best Product Launch

  • CAHG and Gilead for Sovaldi—HCV Treatment Transformed
  • Hill Holliday and Janssen / Johnson and Johnson for Invokana “Love Your Numbers” DTC Launch
  • McCann Echo and Galderma for Soolantra: Introducing A Tough Topical Product Launch
  • Saatchi & Saatchi Wellness and Merial: NexGard for Dogs for Dogs in Your Face
  • Wunderman Health and GSK Consumer Healthcare North America for The Making of a Legendary Launch

26. Industry Marketer of the Year

  • Suzanne Wilmot, Novartis Pharmaceuticals
  • Molly Painter, Baxalta
  • Dustin Haines, Viiv Healthcare
  • Jonathan Kuhn, Acorda Therapeutics

27. Agency Marketer of the Year

  • Frank X. Powers, Dudnyk  
  • Wendy Blackburn, Intouch Solutions  
  • Leerom Segal, Klick Inc.  
  • Matt McNally, Publicis Health Media  
  • Matt Giegerich,  Ogilvy CommonHealth Worldwide

28. Innovative Marketer of the Year

  • Jevan Woolley, Alliance Health  
  • Michael Navin, Ogilvy CommonHealth Worldwide  
  • David Esterly, Boston Scientific 

29. Young Marketer of the Year

  • Megan Mancini, Alliance Health  
  • Ellen Homyack, Benchworks  
  • Andrew Grojean, Intouch Solutions  
  • Danielle Cascerceri, Publicis Health Media  
  • Allison Watson, Publicis LifeBrands Evolvr  

30. Small Healthcare Agency of the Year

  • 2e Creative
  • Benchworks
  • Natrel Communications
  • Sentrix Health Communications
  • The Navicor Group  LLC

31. Mid-Size Healthcare Agency of the Year

  • Area 23  
  • Cambridge Biomarketing
  • Concentric Health Experience
  • Publicis Health Media
  • The CementBloc

32. Large Healthcare Agency of the Year

  • FCB Health  
  • GSW
  • Intouch Solutions
  • Klick Inc.
  • Ogilvy CommonHealth Worldwide