Durex moves to Euro in review
Reckitt Benckiser bought Durex owner SSL International in July. Another SSL brand, Scholl, also went to Euro. Saatchi & Saatchi's work on the brand featured the tagline “What's your pleasure” and sought to lend sex appeal to the brand, which dominates the European market but trails Trojan badly in the US. Reckitt Benckiser did not return reporter calls.