Havas CFO: Health agencies did not perform 'very well' in H1 2017
The Havas Health agencies, now called Havas Health & You, had a rough first start to 2017, with Havas CFO François Laroze telling investors that the health agencies did not perform “very well” in the first half of the year.
Still, Laroze said he expects a rebound for the network's health business in the second half of the year.
Havas in March announced that it had restructured Havas Health, which includes the H4B, Life, and Metro brands, and the Havas Creative Group's global consumer health practices, creating a new entity known as Havas Health & You.
Donna Murphy, global CEO of Havas Health & You, said in an email that the health unit underperformed slightly for the first six months of 2017, “reflecting a timing issue.” She added that “we expect Havas Health & You to have a solid 2017.”
There may be a reason for her optimism. During the same second-quarter earnings call, held Friday, Havas CEO Yannick Bolloré said the health network won Bristol-Myers Squibb's media business.
The new BMS business comes on the heels of another big U.S. win for Havas. Earlier this month Sanofi said it had named Havas Media as the U.S. media agency for its pharmaceutical business as well as its strategic planning partner for its consumer healthcare business.
Havas reported North American revenue of $201 million for the second quarter of 2017, compared to $196 million in the same three-month period a year ago.
Here's how the rest of the global advertising networks performed in the second quarter of the year:
Interpublic Group: IPG said its U.S. revenue was flat in the second quarter of 2017, compared to the first three months of the year. IPG CEO Michael Roth said “we continue to see notable strength in healthcare,” with a particular mention of FCB Health, which he said continues to see “strong performance.”
WPP: The network's healthcare businesses in the U.S. “performed less well” in the second quarter of 2017, compared to the first quarter of the year. WPP organizes its branding, identity, healthcare and specialist communications businesses together. Those businesses were up 5.8% in the second quarter of 2017 compared to the same period a year ago.
Publicis Groupe: North American revenue was up 2.6% in the second quarter of 2017 compared to the same period a year ago.