Heartbeat becomes part of Saatchi & Saatchi Wellness
From left: Bill Drummy, Kathy Delaney and JD Cassidy
Publicis Groupe has announced that Heartbeat Ideas and Heartbeat West will join the network as a Saatchi & Saatchi health entity.
COO of the Publicis Groupe Jean-Yes Naouri stated in the release: “This is a reflection of our continued investment in digital and our faith in the power of health and wellbeing as an increase part of the world's conversation.”
The current New-York based Saatchi & Saatchi group—comprised of Saatchi & Saatchi Wellness and Saatchi & Saatchi Health Communications—will merge, and be known as Saatchi & Saatchi Wellness. Heartbeat and its sister agency will now operate under “Heartbeat Ideas, a member of Saatchi & Saatchi Wellness,” and “Heartbeat West, a member of Saatchi & Saatchi Wellness.”
Bill Drummy, Heartbeat Founder and CEO, commented in the release: “For fifteen years, we've been on a mission to bring a more effective, digitally forward approach to healthcare marketing. By becoming a member of the Publicis Groupe and Saatchi & Saatchi Wellness, we now have the opportunity to be a critical ingredient in an entirely new agency formulation for healthcare clients…”
Drummy remains at the helm at Heartbeat and joins a leadership team of Saatchi & Saatchi Wellness co-managing directors Kathy Delaney and JD Cassidy. Delaney will remain Global Creative Officer. The newly formed leadership team will report to Sam Welch, global group president of PHCG.