Maurice Lévy on his 30 years in charge of Publicis Groupe

Maurice Lévy on his 30 years in charge of Publicis Groupe

Midway through Campaign's audience with Publicis Groupe's Maurice Lévy, a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."

Front seat to the comms evolution: Abbott's Melissa Brotz

Front seat to the comms evolution: Abbott's Melissa Brotz

The divisional VP and head of public affairs has seen it all, including the transformation from a traditional comms organization to a more dynamic and content-led group.

Analysts agree with WPP that threat from consultancies has been 'overhyped'

Analysts agree with WPP that threat from consultancies has been 'overhyped'

During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.

GCI Health, HealthyWomen, Redbook partner to learn about women's health

GCI Health, HealthyWomen, Redbook partner to learn about women's health

The HealthiHER project has commissioned a survey of women aged 30 to 60 to inform future campaigns.

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.

W2O looks to eliminate confusion with network rebrand

W2O looks to eliminate confusion with network rebrand

The agency network is rebranding five subsidiaries under the W2O banner.

Phoenix House tries to change the perception of rehab

Phoenix House tries to change the perception of rehab

The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.

WPP pulls out of Eurobest, threatens to leave Cannes

WPP pulls out of Eurobest, threatens to leave Cannes

A leaked email chain shows that WPP intends to withdraw from Ascential's Eurobest awards in London and is in discussions with the organizer about Cannes Lions.

Bank: Publicis and WPP are takeover targets, and Accenture is a 'credible buyer'

Bank: Publicis and WPP are takeover targets, and Accenture is a 'credible buyer'

Accenture or CapGemini are more likely to acquire the global agency networks than a Google or Oracle, according to a leading French bank.

The ugly truth about advertising's gender bias, and how to change it

The ugly truth about advertising's gender bias, and how to change it

Execs from JWT, J&J, and DanoneWeave react to the results of a new JWT/Geena Davis Institute study.

Healthcare agencies re-evaluate tactics to retain talent

Healthcare agencies re-evaluate tactics to retain talent

The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.

UDG Healthcare acquires MicroMass, for up to $75.8 million

UDG Healthcare acquires MicroMass, for up to $75.8 million

The company also this year has purchased Vynamic and Cambridge BioMarketing.

Omnicom continues organic growth lead over rival ad networks

Omnicom continues organic growth lead over rival ad networks

By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.

Media is where agencies are hurting

Media is where agencies are hurting

Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?

Havas CFO: Health agencies did not perform 'very well' in H1 2017

Havas CFO: Health agencies did not perform 'very well' in H1 2017

The Havas Health & You agencies have reported some wins, however, including new business from Sanofi and Bristol-Myers Squibb.