Midway through Campaign's audience with Publicis Groupe's Maurice Lévy, a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."
The divisional VP and head of public affairs has seen it all, including the transformation from a traditional comms organization to a more dynamic and content-led group.
During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.
The HealthiHER project has commissioned a survey of women aged 30 to 60 to inform future campaigns.
Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.
The agency network is rebranding five subsidiaries under the W2O banner.
The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.
A leaked email chain shows that WPP intends to withdraw from Ascential's Eurobest awards in London and is in discussions with the organizer about Cannes Lions.
Accenture or CapGemini are more likely to acquire the global agency networks than a Google or Oracle, according to a leading French bank.
Execs from JWT, J&J, and DanoneWeave react to the results of a new JWT/Geena Davis Institute study.
The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.
The company also this year has purchased Vynamic and Cambridge BioMarketing.
By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.
Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?
The Havas Health & You agencies have reported some wins, however, including new business from Sanofi and Bristol-Myers Squibb.