Sudler & Hennessey creates science and learning focus

Sudler & Hennessey is reorganizing the ways its businesses report to its dual CEOs in the Americas.

Rob Rogers (pictured left) will lead promotional efforts for Sudler New York and Sentrix Healthcare Communications, while the firm's new science and learning focus will report to Louisa Holland (pictured right). Previously, all sectors of the business had reported to both Rogers and Holland, who hold the titles of co-CEOs of the Americas for Sudler & Hennessey. 

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“We're having a fresh think about the way we do everything,” Rogers said.

Part of that thinking meant ensuring that the firm's medical-education business, which now reports directly to Holland, gets its “share of attention,” Rogers added. The science and learning business encompasses medical education, sales training, speakers bureaus and medical affairs.

Holland, who has been with Sudler for 32 years, said that the company's work has become more multifaceted, due in part to a growing need to address issues at both ends of a product's lifecycle, whether it's research and development or adherence. “To address ... the entire range of a life of a product is challenging, but it's also exciting to do that,” she said.

Sudler, a WPP agency, generated an estimated $100 million in revenue in 2015, making it one of the largest healthcare agencies in North America.