Published by AlphaMed Press, The Oncologist® is the premier independent oncology journal at the intersection of research and clinical practice. Through The Oncologist 360, AlphaMed Press now introduces a dynamic medical advertising platform, delivering product information to physicians worldwide via exclusive mobile app and online platforms. The Oncologist App is the first peer-reviewed journal app to present full-text and multimedia functionality, which includes a podcast platform featuring key thought leaders. The Oncologist online journal reaches over 250,000 visitors per month, providing complete access to current and archived content, and incorporating interactive digital ads that can be delivered by targeted geographic location and medical specialty.
Services and Offerings
Engaging. Interactive. Effective.
Through The Oncologist 360, AlphaMed Press partners with clients to build a comprehensive, interactive marketing program, optimizing brand exposure and engagement.
- Brand & business unit interactive ads
- Opt-in product information directly emailed from App to users
- Centralized distribution
- Insightful analytics
The Oncologist App
With integrated rich media features, The Oncologist App dramatically enhanced the journal's clinical content. Users can download podcasts of journal articles and browse a library of content from congresses, symposia, and roundtables of oncology experts. By offering the best of The Oncologist on mobile devices, physicians can enjoy on-demand access to the most current, practice-changing clinical information.
The Oncologist App utilizes the latest mobile technology to offer an industry-exclusive, interactive advertising platform, giving advertisers the ability to connect with audience like never before. This dynamic platform educates physicians on the complex ecosystem of oncology pharmaceutical companies, disease states, and brands. It enables users to navigate and interact with product-specific, multimedia content that includes efficacy, study design, safety, dosing, and MOD/MOA. It also allows marketers to deploy surveys, quizzes, games, and event registration.
What will be the game-changing trend over the next five years?Application of new technologies in medical marketing will fuel a game-changing trend— creating an immersive user experience within communication and education processes. With continued development of interactive multimedia mobile content, pharmaceutical company and agency marketers will be empowered to deliver compelling and engaging content in an integrated and dynamic fashion, while obtaining insightful analytics to support and improve marketing practices. Rapid growth of targeted engagement marketing will transform the way we communicate, educate, and innovate.