Agency Business briefs: April 2012

Share this article:
Allergan may shed obesity business, GSK a chairman
Allergan may shed obesity business, GSK a chairman

Allergan tapped Pacific Communications to handle its Allergan Partner Privileges physician incentive program. The shop will work on message strategy and creative direction and management for print, online and multi-media promotion on the loyalty program, which awards physicians points for combined purchase of all Allergan aesthetic portfolio products.


Merz has named Centron agency of record for its derm product Naftin 2% Cream, along with other, undisclosed assignments.

InVentiv Health launched MySTRO, a merger of its Promotech and PRS Franklin businesses that will offer sales force support, telephone and remote personal selling, print and direct mail, sample accountability and compliance services. The new company will offer Reptivate, a virtual detailing product.

Publicis Groupe is expanding in China, having  acquired the healthcare communications agency U-Link Solutions Co. Ltd. U-Link will merge with Publicis Healthcare Communications Group (PHCG) and be renamed UBS Saatchi & Saatchi Health. The agency says the acquisition makes it one of the region's largest healthcare communications groups.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.