Agency Business briefs: April 2013

Share this article:

Saatchi & Saatchi Wellness named Kathy Delaney chief creative officer. Delaney, who also becomes global chief creative officer of the Saatchi & Saatchi Health network, joins from her own consultancy. From 2007 to 2011, she was chief creative officer and president of digital botique Nitro until its sale to Sapient. She succeeds Helayne Spivak, who left Saatchi & Saatchi Wellness in August to run Virginia Commonwealth University's VCU Brandcenter.

Boehringer Ingelheim tapped Republica to serve as its cross-cultural agency of record. Miami-based Republica will execute a “multi-phase campaign” to raise awareness of BI brands, starting with a Hispanic push set to launch in mid-2013.

Havas Health is merging its two London health marketing shops, Havas Life and H4B. The combined agency will be called H4B London and will be led jointly by Havas Life London managing director Claire Dobbs and H4B London managing director Brad Sellars, who report to Havas Health Europe CEO Ben Davies. In other Havas news, the company launched a new logo for H4B “designed to better represent the unified, global offerings of the young, energetic H4B network.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?