Agency Business briefs: December 2012

Share this article:
Kimberly Clotman
Kimberly Clotman

Roska Healthcare Advertising named Kimberly Clotman EVP director of client services. Clotman, previously SVP, will sit on the Montgomeryville, PA-based shop's executive committee.

Advertising and media companies cited sluggish adspend in the pharma sector, among others, in reporting generally disappointing third-quarter earnings last month, saying that marketers cut back in September, amid political uncertainty in the US and economic uncertainty in Europe. Interpublic's Michael Roth told analysts that “until this macro uncertainty is removed, I think we can't say with certainty what the outcome is going to be.”

Dudnyk has landed new business from Nicox in support of its AdenoPlus launch. The Horsham, PA-based agency will work on promotion of the point-of-care pink-eye diagnostic to eye-care professionals.

New Jersey health advertising shop Lanmark360 responded to Hurricane Sandy with a “Shave the Shore” Facebook pledge drive in which president Howard Klein has vowed not to shave until he raises at least $10,000 for disaster relief. All donations will go to American Red Cross Sandy relief efforts.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.