Agency Business briefs: February 2013

Share this article:
Agency Business briefs: February 2013
Agency Business briefs: February 2013

Edelman won out in a pitch for Pfizer's “Get Old” corporate campaign, PRWeek reported. SS&K launched the campaign, but the company tapped Edelman to take over as it moves from an integrated effort with paid elements to a mainly PR effort. The campaign, which centers on how people feel about aging, is based on a survey of more than 1,100 Americans ages 18 to 65.

Ogilvy CommonHealth rebranded two of its Parsippany, NJ-based units, renaming its Insights & Analytics business Ogilvy CommonHealth Behavioral Insights and its Consumer Care group Ogilvy CommonHealth Wellness Marketing. The rebrandings highlight the consumer marketing unit's increasingly holistic focus and the insights unit's focus on observational research relating to health behaviors. It also helps differentiate Ogilvy CommonHealth Behavioral Insights from sibling unit Marketing Analytics & Consulting.

PR firm 6 Degrees added new clients Chimerix, ElectroCore and Tris Pharma. The Chester Springs, PA-based life sciences PR shop, headed by former BMS and Merck communicator Tony Plohoros, will handle strategic communications and media relations programs for the firms.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?