Agency Business briefs: September 2012

Reyn Archer
Reyn Archer

Miami-based JeffreyGroup won a com­petitive pitch to lead a Pfizer public health campaign in Latin America, PR Week reported. The unbranded effort is set to launch in the fall.

The Core Nation said agencies Brandkarma and Core-Create merged under the Brandkarma banner. The Core-Create name is gone, in favor of the name of the younger office, started five years ago.

Johnson & Johnson is consolidating ad creative, Ad Age reported. The review follows Michael Sneed's January appointment as VP corporate affairs, and Alex Gorsky's installment as CEO in April.

PR firm Burson-Marsteller launched a healthcare subsidiary, Consitor, with offices in Zurich and Washington, DC. Dr. Reyn Archer, managing director and chief medical officer in the Burson's US healthcare practice, will lead the DC office. Services include strategy development, brand life cycle management, KOL development, scientific communications, health economics, policy, advocacy and market access.

HCB Health was named agency of record for Austin-based Sanova Dermatology, a provider of medical, surgical and cosmetic skin care.
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