Agency Business briefs

Share this article:
Novartis awarded professional advertising accounts for Gleevec and Tasigna to Harrison & Star following a five-way pitch, pitting it against Saatchi & Saatchi Healthcare, Euro RSCG Life, Torre Lazur McCann and incumbent AgencyRx.

Partners + simons relaunched its website, partnersandsimons.com, with a more user-friendly feel aimed at showcasing the company's online capabilities and includes a “long scroll” approach so users don't have to click around.

LehmanMillet won accounts with Myriad Genetics, which retained the shop for its BRACAnalysis breast and ovarian cancer diagnostic, and Breathe Technologies, which is developing a franchise of compact, ultra-lightweight ambulatory respirator systems. The shop is part of the HealthSTAR Communications network.

Cadient Interactive launched Hatch Consulting, an interactive marketing consultancy. The unit will offer clients expertise in market development, mobile marketing, consumer relationship marketing, social and emerging media, program optimization and analysis, customer acquisition, user experience, creative execution and research insights. 

Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Read the complete April 2014 Digital Edition

Read the complete April 2014 Digital Edition

Click the above link to access the complete Digital Edition of the April 2014 issue of MM&M, with all text, charts and pictures.

Antidote: Are e-cigarettes safe?

Antidote: Are e-cigarettes safe?

The pros and cons of e-cigarettes

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.