Agency Business briefs
Publicis Healthcare Communications Group acquired In-Sync Customer Insights, a market research consultancy whose staff of 75 services biopharma clients worldwide. The addition bolsters PHCG's healthcare customer insights capability. The shop will continue to be based in Toronto and led by founding partner and president Janet Winkler.
Hacker Group, a Seattle-based digital and direct marketing shop, announced that it is launching a health insurance marketing practice, dubbed HealthHG. The practice will be led by VP account services Jill Kaufman and chief strategist Tom Reid.
MicroMass Communications was named agency of record by the North Carolina Advanced Medical Technologies Center of Innovation. The agency will support the launch of the new center.