Agency Business briefs
Adair-Greene McCann landed an assignment for the launch of a Philips/Respironics device called SleepWave, for the treatment of insomnia. The Atlanta-based shop handled marketing and advertising materials for the launch of the device in Australia, the first country in a planned global roll-out.
StrikeForce Communications won the assignments for Alcon's I-CAPS ocular nutrition franchise, designed to delay the progress of age-related macular degeneration, and Systane OTC dry eye therapy. The agency also won the launch assignment for an experimental obesity drug from San Diego-based Orexigen Therapeutics.
Martino Flynn, an agency based in Rochester, NY, launched a healthcare practice aimed at OTC products and medical devices. The shop, which offers PR, digital and advertising services, has worked on brands including Ace, Anacin, Delsym, Dermarest, Gentle Naturals and Sucrets.