Agency Business briefs

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Cadient rolled out a revamped website. The touchup comes as the digital shop is beefing up its offering, seeking to diversify its roster and expand beyond its core capabilities by adding expertise in emerging media channels such as mobile campaign and social media development, as well as sales and marketing operations, business analytics, scientific communications, corporate and global communications and strategic consultation.

GCI Health landed an assignment from Biocell Center aimed at building consumer awareness about amniotic fluid banking. GCI Health has brokered a partnership between Biocell Center and HealthyWomen in support of the first national Amniotic Fluid Awareness Day on January 27. The campaign netted more than 86 million media impressions and reached 200,000 Twitter followers, the agency boasted.

Allison & Partners, a DC-based PR firm, won the Alzheimer's Association National Capital Area chapter account for an outreach campaign to women in the city, suburban Maryland and Virginia, where 80,000 live with dementia. The campaign will engage 5,000 women over three years to help raise awareness of the disease and resources available to local families and caregivers.
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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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