Agency Business briefs

Share this article:
Cadient rolled out a revamped website. The touchup comes as the digital shop is beefing up its offering, seeking to diversify its roster and expand beyond its core capabilities by adding expertise in emerging media channels such as mobile campaign and social media development, as well as sales and marketing operations, business analytics, scientific communications, corporate and global communications and strategic consultation.

GCI Health landed an assignment from Biocell Center aimed at building consumer awareness about amniotic fluid banking. GCI Health has brokered a partnership between Biocell Center and HealthyWomen in support of the first national Amniotic Fluid Awareness Day on January 27. The campaign netted more than 86 million media impressions and reached 200,000 Twitter followers, the agency boasted.

Allison & Partners, a DC-based PR firm, won the Alzheimer's Association National Capital Area chapter account for an outreach campaign to women in the city, suburban Maryland and Virginia, where 80,000 live with dementia. The campaign will engage 5,000 women over three years to help raise awareness of the disease and resources available to local families and caregivers.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?