Agency Business briefs

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Siren Interactive, a shop focused on rare disorder therapies, became the first CRM firm to credential its staff in regulatory compliance for internet marketing and social media through the Center for Communication Compliance and the Word of Mouth Marketing Association. 

Dudnyk named Lynn Paolicelli, RN VP director of digital strategy. She joins the firm from Blue Diesel, where she was VP, account director. 

Centron landed the medical communications assignment for OraPharma's Arestin, a localized antibiotic used in periodontics. It's a new client for the New York-based HealthStar shop. 

Ogilvy Washington won a five-year, multi-million dollar contract from the National Heart, Lung and Blood Institute for The Heart Truth Campaign. It's aimed at educating women about heart disease and features an iconic red dress. 

Flaum Partners has rebranded as the Flaum Ideas Group. The New York-based healthcare marketing consultancy was launched in 2004 by CEO Sander Flaum after leading Euro RSCG Life's Robert A. Becker Agency, which became part of Euro RSCG Life Chelsea.

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