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Euro RSCG Worldwide PR launched Health Buzz Group, a global social media brand “created in response to growing client interest in big, splashy ‘wows' from small budgets in quick time frames using traditional and social media to generate momentum.” It's an outgrowth of the firm's Buzz Group, which services such brands as Ford and Durex.

Publicis Healthcare Communications Group named Jacque Fisher managing director of Maxcess Managed Markets and Medicus International New York. She joins from Parexel MMS, where she turned around revenues as VP/general manager.
 
Ogilvy CommonHealth spun off SCI Scientific Communications & Information as a wholly owned separate legal entity, strengthening the firewall of the medical-affairs firm, which will continue to use shared back-end services like HR, IT and finance.

Publicis Healthware International partnered with dotSUB on Videum.com, a health video portal. The site's health and wellness content is accessible in any language, the companies said. Offerings will include the ability for multiple channels, 24/7 monitoring, maintenance and verified translations.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.