Agency Business briefs
In order to increase its global outreach, MicroMass joined Worldwide Partners, Inc. (WPI), an international network of independent agencies. WPI consists of 94 agencies and services clients in 54 countries. The network contains only two US pharmaceutical agencies, according to a statement. Based in Denver, Colorado, WPI generates over $4.1 billion in capitalized billings, the statement said.
Merkle promoted Pete Mehr from VP and client team leader to chief strategy officer for the agency's healthcare marketing practice, which launched earlier this year. He will oversee the execution of physician relationship marketing programs, consumer/patient relationship programs and market research initiatives for Merkle's clients, according to a statement.