Agency Business briefs
Roska Healthcare Advertising president Jay Bolling (below) has bought out founder Jon Roska and taken on the role of chief executive at the independent agency. Based in Montgomeryville, PA, Roska Healthcare Advertising clients include Pfizer, Bristol-Myers Squibb and GlaxoSmithKline.
Heartbeat Digital spun off its software division, Heartbeat Software, into an independent company, citing differing missions, business structures and marketing plans as well as a lack of shared back office and support services.
Draftfcb Healthcare named Rich Levy EVP, chief creative officer. Levy joined Draftfcb from GSW Worldwide, where he was executive creative director, and will take on some of the responsibilities held by chairman emeritus Tom Domanico, who retired last year.