Agency Business briefs
Compass Healthcare Communications has changed its name to Compass Healthcare Marketers. The name change, said president/CEO Peter Nalen, is meant to “reflect how we operate and how our clients view us—as their marketing partners.”
GSW Worldwide refreshed its website (www.gsw-w.com) with a new blog called Brand Liberators. The redesigned site features a 3-D character collage with movable elements that click through to video interviews, with testimonials, client work, capabilities and offerings. It's meant to “show what it means to truly live our brand,” said Phil Deschamps, president and CEO of the firm.
LyonHeart named Tim McCord EVP, chief digital innovation officer. McCord, previously an industry consultant who has worked for many Omnicom shops, will report directly to chairman and CEO Anne Devereux.
Bayard Advertising Agency was named agency of record for recruitment advertising by Cancer Treatment Centers of America. The agency is tasked with handling recruitment marketing and media for CTCA and “further developing and spreading its uplifting, compassionate brand message.”