Agency Business briefs
GSW Worldwide has absorbed inVentiv Health sibling Stonefly Communications Group. The shop will bring retail and consumer packaged goods expertise to GSW, said inVentiv. Clients include Abbott Nutrition, Endo, Health Mart pharmacies and P&G. Stonefly president and CEO John Racik will become group president of strategic business teams for GSW Worldwide, serving on the network's executive leadership team.
DDB New York and Tribal DDB New York launched DDB Remedy, a professional healthcare shop led by Larry Lannino and John Kelly, who will report into global business director for DDB New York Ellen Fields. DDB uses the Remedy brand in other markets outside the US. Lannino was previously managing partner at Sudler & Hennessey, while Kelly was SVP, associate creative director at Euro.
Porter Novelli named chief medical officer Barbara DeBuono, MD to lead its global healthcare practice. DeBuono becomes global director of health and social marketing, charged with overseeing development, with a focus on the convergence of advocacy, issues, policy, digital and social marketing. She will also head the firm's New York practice and reports to Julie Winskie.