Agency Business briefs
Chicago shop Topin & Associates has formed a strategic partnership with Bridgewater, NJ-based Advanced Clinical Concepts, the companies announced. Their “Science Bridge” offering “aims to help clients bridge the gap that often occurs when companies separate their promotional advertising efforts from their promotional scientific and educational programs,” said Al Topin.
Roska Healthcare has rebranded with a new color palette, a shortened name and the launch of its Catalyst Brand Acceptance Model, which “focuses on the psychology of acceptance as the key motivational driver” instead of merely raising brand awareness.
The Alzheimer's Association National Capital Area Chapter named Allison & Partners PR agency of record for a new women's initiative aimed at reaching Alzheimer's patients and caregivers through outreach initiatives and events.
Sanofi tapped Parsippany, NJ-based Natrel Communications to provide oncology payer consulting and support.