Brown leaves ICC Lowe, takes reins at indie network

Brown leaves ICC Lowe, takes reins at indie network

Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Publicis, Facebook ink deal

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.

Omnicom, Publicis reset after failed merger

Omnicom, Publicis reset after failed merger

After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.

Roska rebrands to PulseCX

Roska rebrands to PulseCX

The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.

New pres. takes helm of combined agency

New pres. takes helm of combined agency

The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.

Wego brings on ex-Sanofi digital lead

Wego Health announced it has added Todd Kolm as SVP, strategy and insights.

Palio+Ignite names new president

Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.

CDM Group elevates Prince to president

CDM Group elevates Prince to president

CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.

Apollo taps W2O as LAP-BAND AOR

Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare has rebranded to FCB Health, and has also acquired UK healthcare agency Halesway, effective immediately, the agency announced today

Indie ad agency forms new network

Indie ad agency forms new network

Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.

Agencies step up recruiting to capitalize on unrest

Agencies step up recruiting to capitalize on unrest

Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.

McCann Health names new Americas lead

The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.

McCann vet Piasecki in dual role at inVentiv

McCann vet Piasecki in dual role at inVentiv

The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.

Geider takes reins at ICC Lowe Pace

Geider takes reins at ICC Lowe Pace

Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.

LehmanMillet formalizes strategy dept.

LehmanMillet formalizes strategy dept.

The Boston-based agency hopes the new department will allow teams a broader perspective.

Turning agencies' blues into children's cheer

Turning agencies' blues into children's cheer

AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.

Agencies ready to rock for charity

Agencies ready to rock for charity

Pharmapalooza, the industry's annual "battle of the bands" charity contest, returns to New York's B.B. King Blues Club & Grill on Wednesday, November 6th.

Is the current agency model a joke?

Is the current agency model a joke?

Why agencies must get out of the strategy business.

Intouch creates HCP content division

Intouch creates HCP content division

Growing client demand encouraged the agency to make its HCP content capabilities official.

Agency Business briefs: October 2013

Agency Business briefs: October 2013

News on Intouch Solutions, Cambridge BioMarketing, MedEvoke and Eveo

Mc|K Healthcare and Neupro go their separate ways

Mc|K Healthcare and Neupro go their separate ways

Mc|K Healthcare said it resigned its largest account, UCB's Neupro patch, as the agency shifts its creative vision

Women take helm at LehmanMillet

Women take helm at LehmanMillet

Carolyn Morgan who has led LehmanMillet's West Coast office, was promoted to president and Deborah Lotterman to chief creative officer

Exclusive: Female duo takes agency helm ahead of Lehman's exit

Exclusive: Female duo takes agency helm ahead of Lehman's exit

Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.

Mc|K resigns UCB Parkinson's patch as part of creative reboot

Mc|K Healthcare, in the midst of overhauling its creative vision, said it resigned its largest account, UCB's $176-million Neupro Parkinson's patch.

Agency Business briefs: September 2013

Agency Business briefs: September 2013

News on Giant Creative/Strategy, Tonic Life Communications, Coyne Public Relations and Spectrum Science

Weber Shandwick brings on veteran PR hand Smirnoff

Weber Shandwick brings on veteran PR hand Smirnoff

PR Firm Weber Shandwick announced that Susan Smirnoff will join its health practice as EVP/senior counselor

inVentiv network ups international footprint

inVentiv network ups international footprint

InVentiv Health Communications (iMC) expanded its brainpower's reach to include New York and Tokyo, adding to existing locations in Dallas, Philadelphia, London, Paris, Munich and Shanghai.

Smirnoff switches over to Weber's health practice

Smirnoff switches over to Weber's health practice

Weber Shandwick hired Susan Smirnoff away from the healthcare practice of Ruder Finn, where she had spent more than three decades.

Merck buys controlling stake in Physicians Interactive

The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Cadient builds "From Philly to Boston with Love" campaign

Cadient builds "From Philly to Boston with Love" campaign

Cadient effort supports The One Fund Boston's efforts to help those affected by the Boston Marathon bombing

Agency Business briefs: August 2013

Agency Business briefs: August 2013

News on Rosetta, Discovery USA, LehmanMillet and McCann Health

Fingerpaint buys production shop

Fingerpaint Marketing has acquired the audio and video production shop Cotton Hill

Piasecki takes on US regional role

Piasecki takes on US regional role

Marci Piasecki was promoted to regional director, North America, overseeing all five US professional agencies in McCann Health

Publicis Omnicom merger puts healthcare clients under one roof

Publicis Omnicom merger puts healthcare clients under one roof

Over the weekend, Publicis Omnicom vaulted past WPP to become the world's biggest ad holding company. The task now falls on its co-CEOs to sort out any conflicts and prevent defections.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

Agency Business briefs: June 2013

Agency Business briefs: June 2013

News on Digitas Health New York, Compass Healthcare Marketers, Valeant Pharmaceuticals, Edelman and Allergan

CAHG and Diaceutics partner on personalized medicine

CAHG and Diaceutics partner on personalized medicine

CAHG is partnering with Diaceutics Limited to develop a practice around personalized medicines.

PHCG plans a return to growth: CEO

PHCG plans a return to growth: CEO

Publicis Healthcare Communications Group (PHCG) is hoping to return to growth after a tame 2012, its CEO said.

Agency Business briefs: May 2013

Agency Business briefs: May 2013

News on Saatchi & Saatchi Wellness, Omincom, Ogilvy CommonHealth, WholeView and ApotheCom Group

Weber Shandwick goes high science with specialty shop

Weber Shandwick goes high science with specialty shop

Weber Shandwick is launching a high-science shop, dubbed Element Scientific Communications

Social media stars make their moves

Social media stars make their moves

Two of the pharma social media world's biggest names made career changes in March

Agency Business briefs: April 2013

News on Saatchi & Saatchi Wellness, Republica and Havas Health

Team of Wishbone veterans hang out a new shingle

Team of Wishbone veterans hang out a new shingle

Medical agency Wishbone was acquired years ago, but its leadership team is coming out of retirement with a new venture, dubbed Calcium.

McCann forges Hispanic partnership

McCann forges Hispanic partnership

McCann HumanCare is adding to its presence in Hispanic and multicultural marketing through a partnership with sister agency Casanova Pendrill dubbed HumanCareHSP.

Agency Business briefs: March 2013

Agency Business briefs: March 2013

News on Ogilvy CommonHealth Worldwide, McCann and Havas Life

Putting it together: inVentiv merges four shops into two

Putting it together: inVentiv merges four shops into two

inVentiv is merging four of its digital agencies into two full-service shops: GSW, Fueled by Blue Diesel and Ignite + Palio.

Argon link ups Draftfcb global reach

Argon link ups Draftfcb global reach

Draftfcb Healthcare is filling out its global footprint through an alliance with Argon Network, a coalition of 22 indie agencies in Europe, Asia, the Middle East and South America.

Agency Business briefs: February 2013

Agency Business briefs: February 2013

News on Edelman, Ogilvy CommonHealth and 6 Degrees

Group DCA's Bercovitz to co-lead Draftfcb's Area 23

Group DCA's Bercovitz to co-lead Draftfcb's Area 23

Draftfcb Healthcare named Joan Bercovitz EVP, managing director of Area 23.

Publicis aims to up its media game

Publicis aims to up its media game

Publicis Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution.

Agency Business briefs: January 2013

Agency Business briefs: January 2013

News on Sudler & Hennessey, Topin & Associates, inVentiv Health and W2O Group

AccentHealth acquires Havas Impact

AccentHealth acquires Havas Impact

AccentHealth is acquiring Havas Impact, the holding company's waiting room "WallBoards" arm, in a move that will double the New York firm's footprint.

Agency Business briefs: December 2012

Agency Business briefs: December 2012

News on Roska Healthcare Advertising, Interpublic, Dudnyk and Lanmark 360

Havas brings together transatlantic duo of digital shops

Havas brings together transatlantic duo of digital shops

Havas is merging two digital shops, Euro RSCG Life 4D and Creative Lynx, to form Havas Lynx

Pfizer, J&J shifts spare HCP shops

Pfizer, J&J shifts spare HCP shops

For the big mainline agencies, the creative consolidations at Pfizer and Johnson & Johnson are a big deal. But to their medical agency subsidiaries, the changes mostly codify where things alreaday stood.

Agency Business briefs: November 2012

Agency Business briefs: November 2012

News on McCann Healthcare, MDLGroup North America, Given Imaging and Navigant

Sansone takes the helm at Medicus

Sansone takes the helm at Medicus

Adrian Sansone has taken over the managing director's seat at Publicis Lifebrands Medicus, replacing longtime agency boss Lisa Ebert.

Agency Business briefs: October 2012

Agency Business briefs: October 2012

News on Roska Healthcare Advertising, Pacific Communications, Havas Worldwide Health and Rosetta

Draftfcb acquires New York pharma shop Hudson Global

Draftfcb acquires New York pharma shop Hudson Global

Draftfcb Healthcare has bought Tarrytown, NY-based drug marketing shop Hudson Global.

Publicis forms Razorfish Healthware

Publicis forms Razorfish Healthware

The healthcare communications arm of Publicis Group is bringing two of its digital agencies together in a move designed to bolster them against the tide of healthcare advertising shops beefing up e-promotion capabilities.

Agency Business briefs: September 2012

Agency Business briefs: September 2012

News on JeffreyGroup, Core Nation, Johnson & Johnson, Burson-Marsteller and HCB Health

Roska lands the consumer launch of OAB pill Myrbetriq

Roska lands the consumer launch of OAB pill Myrbetriq

Astellas tapped independent agency Roska Healthcare as consumer agency-of-record for Astellas' new overactive bladder pill, Myrbetriq

Dydnyk raises its West Coast profile

Dydnyk raises its West Coast profile

Dudnyk bought San Francisco-based Stratagem Healthcare Communications

Agency Business briefs: August 2012

Agency Business briefs: August 2012

News on Publicis, Omincom and Double Helix

Havas brings in UK digital health shop Creative Lynx

Havas brings in UK digital health shop Creative Lynx

Havas is adding Creative Lynx to its Havas Worldwide Health network of healthcare agencies.

McCann global network rebrands

McCann global network rebrands

McCann Healthcare Worldwide has changed its name to McCann Health, and five of its six US agencies rebranded

Agency Business briefs: June 2012

Agency Business briefs: June 2012

News on McCann Healthcare Worldwide Japan, the Hal Lewis Group, Walgreens and Publicis Groupe

New brand name for IMC2 parent

IMC2 Health and Wellness' mainline sibling IMC2 is rebranding as MEplusYOU

NBHA effort spotlights osteoporosis

NBHA effort spotlights osteoporosis

The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, an education campaign to raise awareness of the connection between osteoporosis and broken bones.

Saatchi shop uses rebrand to refocus

Saatchi shop uses rebrand to refocus

Saatchi & Saatchi Innovations, Publicis' Pennsylvania-based outpost servicing specialty pharma, is rebranding as Saatchi Science.

Agency Business briefs: May 2012

Agency Business briefs: May 2012

News on Harrison and Star, Paul Werth Associates, Concentric Pharma, Chandler Chicco, Rosetta, CHG and Vox Medica

LLNS appoints Hamburg as CCO

LLNS named Steve Hamburg chief creative officer.

MAHF Breakfast Roundtable

Medical Advertising Hall of Fame members met with prospective recruits at a breakfast roundtable

CAHG, TBWA/WorldHealth pair up

CAHG, TBWA/WorldHealth pair up

Omnicom's CAHG is partnering with sibling network TBWA/WorldHealth.

Agency Business briefs: April 2012

Agency Business briefs: April 2012

News on Allergan, Merz, inVentiv Health and Publicis Groupe

White takes the helm of Edelman's global health practice

White takes the helm of Edelman's global health practice

A changing of the guard at Edelman saw Kym White move up to global practice chair for health.

New companies expand WCG's reach

New companies expand WCG's reach

WCG established a new holding company, dubbed W20, encompassing WCG and two sibling firms

Agency business briefs—March 2012

News about Ogilvy CommonHealth Worldwide, Draftfcb, D&R Communications, Moroney & Gill

Dixon to lead MSL Group's measurement and analytics

Dixon to lead MSL Group's measurement and analytics

MSLGroup Americas named Unilever's Janelle Dixon SVP director of insights creation and measurement.

Merck respiratory goes to McCann

Merck respiratory goes to McCann

McCann HumanCare landed the agency of record assignment for consumer advertising and communications on Merck's respiratory franchise

Agency Business briefs

News on Heartbeat West, Ogilvy, GCI Health and Green Room Public Relations

Dudnyk heads west to serve California biotech firms

Indie medical advertising agency Dudnyk opened a southern California office, citing unmet need among the thousand or so biotech firms in the area.

Promotions for CDM New York brass

CDM Group promoted Kyle Barich to president of CDM New York and named Lori Klein, PharmD, director of client services and Chris Palmer and Ben Ingersoll executive creative directors for the shop.

Agency Business briefs

News on Merz, Novartis, Cooney/Waters Group, Edgemont Pharmaceuticals and Palio

Study sees more telemedicine, medical tourism in 2012

Euro RSCG released its annual crystal-ball-gazing white paper, "The Big Little Book of Nexts: Trendspotting for 2012," in October.

GSW co-founder Gerbig dead at 66

GSW Worldwide co-founder Bob Gerbig has died at 66.

Agency Business briefs: Euro RSCG Life LM&P, Publicis Touchpoint Solutions, Cooney/Waters Group and Vox Collective

News on Euro RSCG Life LM&P, Publicis Touchpoint Solutions, Cooney/Waters Group and Vox Collective

Omnicom, CAHG opt for regulatory compliance training

Agency CAHG became the first healthcare marketing shop to get training and certification in regulatory compliance from the Center for Communication Compliance.

Merck moves respiratory to Area 23

Merck consolidated the advertising and promotion business on its respiratory franchise to Interpublic, with Draftfcb Healthcare's Area 23 serving as lead agency.

Agency Business briefs

News on Euro RSCG Worldwide, Publicis Healthcare Communications Group, Ogilvy CommonHealth and Publicis Healthware International

MDC Partners acquires a majority stake in Concentric

New York indie agency Concentric Pharma Advertising announced that business transfer organization MDC Partners has acquired a majority stake in the firm.

Ekman to head Saatchi NY pro shop

Publicis Healthcare Communications Group has named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.

Agency Business briefs

Featuring news about Sudler & Hennessey, Singularity Design and Edelman

CMA contracts for five PR shops

The Centers for Medicare and Medicaid Services (CMS) awarded Fleishman-Hillard, Ketchum, Ogilvy PR Worldwide, Porter Novelli and Weber Shandwick open-ended PR contracts for up to seven years.

inVentiv broadens its European base

Healthcare marketing agency inVentiv Health has further extended its breadth of services to the European market with the launch of a new shop called inVentiv Health Communications/Europe.

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