Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.
Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.
The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.
The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.
Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.
The Boston-based agency hopes the new department will allow teams a broader perspective.
AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.
Pharmapalooza, the industry's annual "battle of the bands" charity contest, returns to New York's B.B. King Blues Club & Grill on Wednesday, November 6th.
Why agencies must get out of the strategy business.
Growing client demand encouraged the agency to make its HCP content capabilities official.
News on Intouch Solutions, Cambridge BioMarketing, MedEvoke and Eveo
Mc|K Healthcare said it resigned its largest account, UCB's Neupro patch, as the agency shifts its creative vision
Carolyn Morgan who has led LehmanMillet's West Coast office, was promoted to president and Deborah Lotterman to chief creative officer
Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.
Mc|K Healthcare, in the midst of overhauling its creative vision, said it resigned its largest account, UCB's $176-million Neupro Parkinson's patch.
News on Giant Creative/Strategy, Tonic Life Communications, Coyne Public Relations and Spectrum Science
PR Firm Weber Shandwick announced that Susan Smirnoff will join its health practice as EVP/senior counselor
InVentiv Health Communications (iMC) expanded its brainpower's reach to include New York and Tokyo, adding to existing locations in Dallas, Philadelphia, London, Paris, Munich and Shanghai.
Weber Shandwick hired Susan Smirnoff away from the healthcare practice of Ruder Finn, where she had spent more than three decades.
The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.
Cadient effort supports The One Fund Boston's efforts to help those affected by the Boston Marathon bombing
News on Rosetta, Discovery USA, LehmanMillet and McCann Health
Fingerpaint Marketing has acquired the audio and video production shop Cotton Hill
Marci Piasecki was promoted to regional director, North America, overseeing all five US professional agencies in McCann Health
Over the weekend, Publicis Omnicom vaulted past WPP to become the world's biggest ad holding company. The task now falls on its co-CEOs to sort out any conflicts and prevent defections.
The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.
News on Digitas Health New York, Compass Healthcare Marketers, Valeant Pharmaceuticals, Edelman and Allergan
CAHG is partnering with Diaceutics Limited to develop a practice around personalized medicines.
Publicis Healthcare Communications Group (PHCG) is hoping to return to growth after a tame 2012, its CEO said.
News on Saatchi & Saatchi Wellness, Omincom, Ogilvy CommonHealth, WholeView and ApotheCom Group
Weber Shandwick is launching a high-science shop, dubbed Element Scientific Communications
Two of the pharma social media world's biggest names made career changes in March
News on Saatchi & Saatchi Wellness, Republica and Havas Health
Medical agency Wishbone was acquired years ago, but its leadership team is coming out of retirement with a new venture, dubbed Calcium.
McCann HumanCare is adding to its presence in Hispanic and multicultural marketing through a partnership with sister agency Casanova Pendrill dubbed HumanCareHSP.
News on Ogilvy CommonHealth Worldwide, McCann and Havas Life
inVentiv is merging four of its digital agencies into two full-service shops: GSW, Fueled by Blue Diesel and Ignite + Palio.
Draftfcb Healthcare is filling out its global footprint through an alliance with Argon Network, a coalition of 22 indie agencies in Europe, Asia, the Middle East and South America.
News on Edelman, Ogilvy CommonHealth and 6 Degrees
Draftfcb Healthcare named Joan Bercovitz EVP, managing director of Area 23.
Publicis Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution.
News on Sudler & Hennessey, Topin & Associates, inVentiv Health and W2O Group
AccentHealth is acquiring Havas Impact, the holding company's waiting room "WallBoards" arm, in a move that will double the New York firm's footprint.
News on Roska Healthcare Advertising, Interpublic, Dudnyk and Lanmark 360
Havas is merging two digital shops, Euro RSCG Life 4D and Creative Lynx, to form Havas Lynx
For the big mainline agencies, the creative consolidations at Pfizer and Johnson & Johnson are a big deal. But to their medical agency subsidiaries, the changes mostly codify where things alreaday stood.
News on McCann Healthcare, MDLGroup North America, Given Imaging and Navigant
Adrian Sansone has taken over the managing director's seat at Publicis Lifebrands Medicus, replacing longtime agency boss Lisa Ebert.
News on Roska Healthcare Advertising, Pacific Communications, Havas Worldwide Health and Rosetta
Draftfcb Healthcare has bought Tarrytown, NY-based drug marketing shop Hudson Global.
The healthcare communications arm of Publicis Group is bringing two of its digital agencies together in a move designed to bolster them against the tide of healthcare advertising shops beefing up e-promotion capabilities.
News on JeffreyGroup, Core Nation, Johnson & Johnson, Burson-Marsteller and HCB Health
Astellas tapped independent agency Roska Healthcare as consumer agency-of-record for Astellas' new overactive bladder pill, Myrbetriq
Dudnyk bought San Francisco-based Stratagem Healthcare Communications
News on Publicis, Omincom and Double Helix
Havas is adding Creative Lynx to its Havas Worldwide Health network of healthcare agencies.
McCann Healthcare Worldwide has changed its name to McCann Health, and five of its six US agencies rebranded
News on McCann Healthcare Worldwide Japan, the Hal Lewis Group, Walgreens and Publicis Groupe
IMC2 Health and Wellness' mainline sibling IMC2 is rebranding as MEplusYOU
The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, an education campaign to raise awareness of the connection between osteoporosis and broken bones.
Saatchi & Saatchi Innovations, Publicis' Pennsylvania-based outpost servicing specialty pharma, is rebranding as Saatchi Science.
News on Harrison and Star, Paul Werth Associates, Concentric Pharma, Chandler Chicco, Rosetta, CHG and Vox Medica
LLNS named Steve Hamburg chief creative officer.
Medical Advertising Hall of Fame members met with prospective recruits at a breakfast roundtable
Omnicom's CAHG is partnering with sibling network TBWA/WorldHealth.
News on Allergan, Merz, inVentiv Health and Publicis Groupe
A changing of the guard at Edelman saw Kym White move up to global practice chair for health.
WCG established a new holding company, dubbed W20, encompassing WCG and two sibling firms
News about Ogilvy CommonHealth Worldwide, Draftfcb, D&R Communications, Moroney & Gill
MSLGroup Americas named Unilever's Janelle Dixon SVP director of insights creation and measurement.
McCann HumanCare landed the agency of record assignment for consumer advertising and communications on Merck's respiratory franchise
News on Heartbeat West, Ogilvy, GCI Health and Green Room Public Relations
Indie medical advertising agency Dudnyk opened a southern California office, citing unmet need among the thousand or so biotech firms in the area.
CDM Group promoted Kyle Barich to president of CDM New York and named Lori Klein, PharmD, director of client services and Chris Palmer and Ben Ingersoll executive creative directors for the shop.
News on Merz, Novartis, Cooney/Waters Group, Edgemont Pharmaceuticals and Palio
Euro RSCG released its annual crystal-ball-gazing white paper, "The Big Little Book of Nexts: Trendspotting for 2012," in October.
GSW Worldwide co-founder Bob Gerbig has died at 66.
News on Euro RSCG Life LM&P, Publicis Touchpoint Solutions, Cooney/Waters Group and Vox Collective
Agency CAHG became the first healthcare marketing shop to get training and certification in regulatory compliance from the Center for Communication Compliance.
Merck consolidated the advertising and promotion business on its respiratory franchise to Interpublic, with Draftfcb Healthcare's Area 23 serving as lead agency.
News on Euro RSCG Worldwide, Publicis Healthcare Communications Group, Ogilvy CommonHealth and Publicis Healthware International
New York indie agency Concentric Pharma Advertising announced that business transfer organization MDC Partners has acquired a majority stake in the firm.
Publicis Healthcare Communications Group has named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.
Featuring news about Sudler & Hennessey, Singularity Design and Edelman
The Centers for Medicare and Medicaid Services (CMS) awarded Fleishman-Hillard, Ketchum, Ogilvy PR Worldwide, Porter Novelli and Weber Shandwick open-ended PR contracts for up to seven years.
Healthcare marketing agency inVentiv Health has further extended its breadth of services to the European market with the launch of a new shop called inVentiv Health Communications/Europe.
Featuring news about Siren Interactive, Dudnyk, Centron, Ogilvy Washington and Flaum Partners
Omnicom's DDB Worldwide snapped up London and Philly-based medical communications and PR firm Synergy.
Wishbone founder Steve Michaelson and chief strategy officer Judy Capano retired last month as the shop was absorbed into Rosetta, which acquired the agency a year-and-a-half ago.
Featuring news about Rosetta Wishbone, inVentiv, Chandler Chicco and Chamberlain Communications and McCann Healthcare Worldwide
Interpublic Group promoted Matt Lane, co-founder and managing director of NeON, to a position at the holding company level.
LBi, a big European indie digital agency network, is opening up a healthcare marketing shop in the US, seeing opportunity in Publicis' increasing domination of the digital health space.
Featuring news about G2, Topin & Associates, Advanced Clinical Concepts, Roska Healthcare and Allison & Partners PR
Biocell Center tapped GCI Health to establish consumer awareness of amniotic fluid banking as the fluid bank seeks to get a foothold in the US market.
Two of the drug industry's top social media experts, Shwen Gwee and Marc Monseau, are changing jobs.
Featuring news about Cadient, GCI Health, Biocell Center and Allison & Partners
InVentiv's GSW is going after the consumer health and wellness market with an offshoot, dubbed The Well @ GSW, aimed at OTC brands, consumer products and retail accounts.
Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.