Medical Marketing and Media

Agency Business Articles

Promotions for CDM New York brass

Matthew Arnold February 01, 2012

CDM Group promoted Kyle Barich to president of CDM New York and named Lori Klein, PharmD, director of client services and Chris Palmer and Ben Ingersoll executive creative directors for the shop.

Dudnyk heads west to serve California biotech firms

Matthew Arnold February 01, 2012

Indie medical advertising agency Dudnyk opened a southern California office, citing unmet need among the thousand or so biotech firms in the area.

Agency Business briefs

Matthew Arnold February 01, 2012

News on Heartbeat West, Ogilvy, GCI Health and Green Room Public Relations

GSW co-founder Gerbig dead at 66

Matthew Arnold January 01, 2012

GSW Worldwide co-founder Bob Gerbig has died at 66.

Study sees more telemedicine, medical tourism in 2012

Matthew Arnold January 01, 2012

Euro RSCG released its annual crystal-ball-gazing white paper, "The Big Little Book of Nexts: Trendspotting for 2012," in October.

Agency Business briefs

Matthew Arnold January 01, 2012

News on Merz, Novartis, Cooney/Waters Group, Edgemont Pharmaceuticals and Palio

Merck moves respiratory to Area 23

Matthew Arnold December 01, 2011

Merck consolidated the advertising and promotion business on its respiratory franchise to Interpublic, with Draftfcb Healthcare's Area 23 serving as lead agency.

Omnicom, CAHG opt for regulatory compliance training

Matthew Arnold December 01, 2011

Agency CAHG became the first healthcare marketing shop to get training and certification in regulatory compliance from the Center for Communication Compliance.

Agency Business briefs: Euro RSCG Life LM&P, Publicis Touchpoint Solutions, Cooney/Waters Group and Vox Collective

Matthew Arnold December 01, 2011

News on Euro RSCG Life LM&P, Publicis Touchpoint Solutions, Cooney/Waters Group and Vox Collective

Ekman to head Saatchi NY pro shop

Matthew Arnold November 01, 2011

Publicis Healthcare Communications Group has named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.