Agency news: Ogilvy PR, GCI Health and Green Room Public RelationsOgilvy PR acquired a majority stake in Hong Kong-based healthcare communications shop Mind Resource Healthcare Consulting Limited. The acquisition, for an undisclosed sum, gives Ogilvy entrée into the $600 million Hong Kong healthcare advertising market. The five-year-old Hong Kong agency offers disease awareness, patient education and medical education and counts top multinational pharmas and societies among its clients, said Ogilvy.
Healthcare PR company GCI Health expanded into Chicago. The new office, WPP's only health PR shop in the City of Big Shoulders, will be staffed by seasoned GCI Health execs and overseen from afar by CEO Wendy Lund, based in New York.
Boonton, NJ-based botique health PR shop Green Room Public Relations has expanded with a Cambridge, MA office. The shop's second office will be overseen by partners Karen Carolonza and Deborah Sittig, and will be staffed through a hybrid model, “which combines full time employees and independent industry veterans to create customized, skill-based client teams.”