Tina Fascetti is the mid-sized agency's new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.
Stop trying to sell your edgy work as a TV spot. By finding a backdoor through digital, risky work can often see the light of day, says one ad consultant.
Pharma ad budgets are growing, says IPG; Medical device tax debate rages on; Pfizer has PCSK9 pill in the works.
Havas Group has expanded its footprint in Germany, acquiring Bird & Schulte.
Siren, one of the most experienced agencies in the rare-disease space, will add its patient-outreach expertise to new owner Dohmen's patient-care model.
"Technology is evolving in a way that will make your detailing experiences even more meaningful. 2015 will bring in some exciting and innovative products..."
The annual awards show, celebrating creativity in marketing communications, has named Langland's executive creative director and Sudler & Hennessey chief creative officer to lead the jury.
"Customer service is more than just a nice-to-have. In this competitive marketplace, it can mean the difference between your brand or someone else's."
With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.
Success today is predicated on recognizing that every patient is different, every disease is different, every drug, every breakthrough and every cure is different.
"Today's conversations between sales reps and their HCP customers often include talk about a drug's savings offer. And on the non-personal/digital front, many of pharma's biggest brands are putting cost savings front and center."
Craig Sullivan is tapped to take over as president upon Abbate's retirement at the end of the year.
Bayer Consumer consolidates agency business; Publicis offers $3.7 billion for Sapient; Boehringer Ingelheim signs option deal for fatal lung disease drug.
Standouts from the pharma, agency and media worlds aligned on the evening of October 2, as the industry saluted the winners of the 2014 MM&M Awards. Click on the slideshow below to see a gallery of pictures from the event
The next generations will engage with the digital world in a way that could effect real change in breast cancer.
MM&M senior editor, Larry Dobrow, discusses sales force enablement with Rich Daly, managing partner at RavineRock Partners and former president of US diabetes for AstraZeneca.
MM&M senior editor, Larry Dobrow, discusses innovation in diabetes with Guy Platt, business development executive of Boston Therapeutics.
MM&M senior editor Larry Dobrow discusses how to optimize the user experience on digital sales tools with Jose Andrade, VP, director of interactive technology and Emily Tower, VP of digital strategy and analytics for AbelsonTaylor.
MM&M senior editor, Larry Dobrow, discusses reaching no-see physicians with Kevin Dunn, SVP of strategy and Lauren Hartkorn, account director of True Health + Wellness.
Suit alleges Purdue's OxyContin turned eastern Kentucky into "Wild West"; AbbVie-Shire $1.6B break-up fee could be tax write-off; Lilly CEO tells WSJ that 2014 has been "toughest year."
In an estimated $30-million deal, Pennsylvania healthcare comms agency Cadient Group is to be acquired by tech consultancy Cognizant.
Cadient is being acquired by consultancy Cognizant; Valeant ups the ante in Allergan bid; BMS settles Sustiva patent suits; Americans are dying at a lesser rate; Stricter Ebola screening at aiprorts.
The acquisition is meant to bolster the WPP agency's payer and market-access capabilities.
The pharmaceutical industry's need for promotional spending has never been greater
The results are in! Here are the Gold and Silver Award winners from the 2014 MM&M Awards:
The great thing about TEDMED—the promise of the brand—is that it will inspire you to see the world differently. On this most important score, TEDMED succeeded in some spectacular ways.
Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.
After a period of retrenchment and reinvention, agency business may, just may, be looking up—according to our annual agency benchmark survey of healthcare firms. And for many, the focus is firmly on a new age of personalized communications, sophisticated analytics and a patient-centric mindset
A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement
News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris
The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.
After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.
The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.
Newson ID Media, Frontline Medical Communications and ContextMedia
Precision for Medicine has acquired Hobart Group Holdings, which specializes in strategic communications that address payer needs.
The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.
Wego Health announced it has added Todd Kolm as SVP, strategy and insights.
Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.
Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.
The newly formed group will be known as Calcium with Steve Michaelson, formerly of Rosetta Wishbone, at the helm.
CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.
Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.
News on N.S. Bienstock, Ogilvy CommonHealth, AbelsonTaylor and TGaS
LEO Pharma has inked an extension for its public relations contract with Edelman's Frankfurt, Germany office, according to news outlet PMLiVE.
News on NCCPA, ISMPP, Haymarket Medical Education and the Sunshine Act
Contact information for companies
MM&M's showcase of healthcare marketing, communications, tech, media and research companies that are helping to shape the future of the industry.
The healthcare industry continues to transform at breathtaking speed but, for marketers, the benefits of change outweigh the costs. Jess Seilheimer reports on 10 game-changing healthcare themes
Click the above link to access the complete Digital Edition of the 2014 Game Changers issue, with all text, charts and pictures.
Draftfcb Healthcare has rebranded to FCB Health, and has also acquired UK healthcare agency Halesway, effective immediately, the agency announced today
News on Rosetta, StoneArch and Intouch Solutions
Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.
News on Havas, Fingerpaint Marketing, 3D Communications and Ogilvy
Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.
The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.
The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.
Endo signed Ogilvy PR to a one-year deal for comms support, following a selection process that reportedly lasted but a few weeks.
Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.
News on the Medical Advertising Hall of Fame, McCann WorldGroup, Allergan and Benchworks
News on PubMed, UBM Canon, F1000 Research and Elsevier
News on Araid Pharma, Bristol-Myers Squibb, Forest Labs and Eisai
The Boston-based agency hopes the new department will allow teams a broader perspective.
News on Clearpath Health Communications, Publicis,Omnicom, Incubate and Lilly
The Centers for Medicare and Medicaid Services (CMS) unveiled a new research tool last month.
An organ-donation campaign with a Brazilian football tie-in, and a UK managed-access company's series of documentary films, took top honors.
Mike Myers, president, and two other senior execs have left the agency Palio+Ignite, and a trio of long-time Palio leaders has assumed leadership of the inVentiv Health Communications shop.
AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.
News on Merck, Pfizer and United Drug Plc
News on the American Journal of Obstetrics and Gynecology, Elsevier and Science
Saatchi & Saatchi Health Communications and Wellness merge, Heartbeat brought into the fold.
Jayson Mercado, head of digital events at ExL Pharma, chats to MM&M Executive Editor, Marc Iskowitz, about the changing industry landscape and the evolution of digital. [SPONSORED CONTENT]
R.J. Lewis, President and CEO of e-Healthcare Solutions, shares his unique views on informed targeting with Marc Iskowitz, MM&M Executive Editor. [SPONSORED CONTENT]
MM&M Executive Editor, Marc Iskowitz, discusses pharma's digital maturation process with Peter Korian, President and Founder of IOMEDIA. [SPONSORED CONTENT]
Pharmapalooza, the industry's annual "battle of the bands" charity contest, returns to New York's B.B. King Blues Club & Grill on Wednesday, November 6th.
Why agencies must get out of the strategy business.
Growing client demand encouraged the agency to make its HCP content capabilities official.
News on Intouch Solutions, Cambridge BioMarketing, MedEvoke and Eveo
Mc|K Healthcare said it resigned its largest account, UCB's Neupro patch, as the agency shifts its creative vision
Carolyn Morgan who has led LehmanMillet's West Coast office, was promoted to president and Deborah Lotterman to chief creative officer
Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.
Mc|K Healthcare, in the midst of overhauling its creative vision, said it resigned its largest account, UCB's $176-million Neupro Parkinson's patch.
News on Giant Creative/Strategy, Tonic Life Communications, Coyne Public Relations and Spectrum Science
PR Firm Weber Shandwick announced that Susan Smirnoff will join its health practice as EVP/senior counselor
InVentiv Health Communications (iMC) expanded its brainpower's reach to include New York and Tokyo, adding to existing locations in Dallas, Philadelphia, London, Paris, Munich and Shanghai.
News about Pri-Med, Astellas Scientic, Medical Affairs, UCSD and CircleScience
Weber Shandwick hired Susan Smirnoff away from the healthcare practice of Ruder Finn, where she had spent more than three decades.
The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.
Cadient effort supports The One Fund Boston's efforts to help those affected by the Boston Marathon bombing
Dave Tomasi, Vicks North America marketing director
News on Rosetta, Discovery USA, LehmanMillet and McCann Health
Fingerpaint Marketing has acquired the audio and video production shop Cotton Hill
Marci Piasecki was promoted to regional director, North America, overseeing all five US professional agencies in McCann Health
Over the weekend, Publicis Omnicom vaulted past WPP to become the world's biggest ad holding company. The task now falls on its co-CEOs to sort out any conflicts and prevent defections.
The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.
Marci Piasecki was promoted to regional director, North America, with oversight over all five US professional agencies in McCann Health, the most senior of a series of personnel moves the network said are designed to bolster the operation.
This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.