Burcin departs Havas network for Klick Health in senior-staffing push

Burcin departs Havas network for Klick Health in senior-staffing push

Burcin's charge is to keep momentum going at the indie agency, known for placing ice-cream carts outside of rival agencies and other recruiting tactics.

McCann Torre Lazur names new president

McCann Torre Lazur names new president

After Bill McEllen's departure, the company promoted Mark Willmann to lead the agency.

Medical Advertising Hall of Fame inductees of 2016

Medical Advertising Hall of Fame inductees of 2016

A pharma research forefather. An agency builder. A "guy you wanted in the room." These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.

Dudnyk promotes Tobias to president after Powers

Dudnyk promotes Tobias to president after Powers

Plus other industry hires and changes

InVentiv Health PR promotes O'Kane to MD

InVentiv Health PR promotes O'Kane to MD

Former Biosector 2 US MD Jeanine O'Kane was named inVentiv Health PR Group's US MD.

Johnson & Johnson Baby appoints AKQA as China AOR

Johnson & Johnson Baby appoints AKQA as China AOR

Following November pitch, WPP agency will handle digital strategy, creative and social in region.

Kantar Health names CEO of Europe

Kantar Health names CEO of Europe

Michel Murino, former CEO of southern Europe and France, will now head the company's regional operations in Europe.

At Work With: Fingerpaint's Joe Acee

At Work With: Fingerpaint's Joe Acee

"A global launch of a type-2 diabetes drug. It was a four-year trail of cheers and tears."

Weber Shandwick reorganizes its healthcare practice

Weber Shandwick reorganizes its healthcare practice

The agency named a new chief strategist and creative director along with new leads for its Minnesota, Chicago and New York healthcare practices.

Pharma marketing agencies merge to form Aventria Health Group

Pinnacle Health Communications and Franklyn Healthcom merge to offer "more complete" customer-centric solutions.

Former Greyhealth and CDM executives launch Minds + Assembly

Former Greyhealth and CDM executives launch Minds + Assembly

The healthcare agency debuts with Swedish-based pharma company Orexo as its first client.

McCann HumanCare names Mazzola as EVP, group creative director

McCann HumanCare names Mazzola as EVP, group creative director

Mazzola says healthcare advertising is having a watershed moment.

7 takeaways from StartUp Health's annual report

7 takeaways from StartUp Health's annual report

The digital health sector brought in an estimated $6 billion in funding in 2015.

Weber Shandwick buys healthcare specialist ReviveHealth

Weber Shandwick buys healthcare specialist ReviveHealth

Nashville-based ReviveHealth posted $8.7 million in revenue in 2014.

Millennials advocate for technology and promotion at agencies but are slow to take risks

Millennials advocate for technology and promotion at agencies but are slow to take risks

Millennials at pharma agencies are driven and tech-savvy but also pay too much attention to promotion and the shape of their careers, say agency leaders.

4A's announces plans to defend DTC

4A's announces plans to defend DTC

The American Association of Advertising Agencies said stopping calls for a ban on DTC is a top agenda item for the trade group in 2016.

Q&A: Why McCann Health set up a pharmacy focused agency

Q&A: Why McCann Health set up a pharmacy focused agency

A Q&A with Sandra Carey, president of the McCann Pharmacy Initiative, on the move to push pharmacy to the forefront.

ICC and Pace merge, renamed Cure

ICC and Pace merge, renamed Cure

FCB Health opted to merge the two agencies and rebrand their US shops, which together plan to fill 40 open positions in 2016.

Precision for Medicine receives $75 million investment

Private equity firm TPG Growth invested in the healthcare services company, which plans to use the funds to expand its capabilities and reach.

Our most read agency stories of 2015

Our most read agency stories of 2015

Mergers, acquisitions and reorganizations among pharma agencies piqued your interest in 2015.

A legendary letter: Bill Bernbach's 1940s plea for creativity

A legendary letter: Bill Bernbach's 1940s plea for creativity

The note is exceptional not merely for its passion—Bernbach admits to being "damned worried" about the agency's future—but for its historical resonance.

Pfizer and Allergan merger to create uncertainty for agencies, execs say

Pfizer and Allergan merger to create uncertainty for agencies, execs say

The deal not only creates the world's largest drugmaker but also one of the world's largest advertisers.

Urhekar, in biggest move yet as Americas president, unites McCann Health NA agencies

Urhekar, in biggest move yet as Americas president, unites McCann Health NA agencies

IPG's McCann Health announces branding and operational changes aimed at integrating its US and Canadian shops.

Q&A: Nick Colucci on the Publicis reorganization

Q&A: Nick Colucci on the Publicis reorganization

Publicis Groupe plans to restructure the company into four business units. Publicis Healthcare CEO Nick Colucci discusses the impact on healthcare agencies.

Edelman signs China health comms partnership

Edelman signs China health comms partnership

The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.

Medac hires HCB to promote RA drug

Medac hires HCB to promote RA drug

The drugmaker's lead product, Rasuvo, is an injectable version of a commonly prescribed drug used to treat rheumatoid arthritis.

Havas Health mourns colleague killed in Paris attacks

Havas Health mourns colleague killed in Paris attacks

The agency launched a giving campaign to celebrate the life of Christophe Foultier.

PDI stockholders to vote on commercial services sale

PDI stockholders to vote on commercial services sale

The contract sales organization plans to sell its commercial services business to Publicis Healthcare Communications Group.

Havas, Publicis employees among the victims in Paris attacks

Havas, Publicis employees among the victims in Paris attacks

Six employees from the Paris-based agency networks lost their lives in the attacks on Friday.

Havas adds med-ed shop

Havas adds med-ed shop

Havas Health acquired Lexington, Kentucky-based agency Symbiotix.

Precision for Value buys healthcare economics firm

It marks the agency's second acquisition in seven months.

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

Interpublic's dedicated group extended its brief beyond North America.

Guidemark Health hires chief strategy officer

Guidemark Health hires chief strategy officer

The independent agency hired ICC Lowe executive Martin Mannion.

GCI Health ups Cahill to North America president

GCI Health ups Cahill to North America president

Sherry Goldberg will replace her as New York market leader.

Medical Advertising Hall of Fame names 2016 inductees

Medical Advertising Hall of Fame names 2016 inductees

This year's inductees are C.Marshall Paul and Scott Cotherman. Ken Begasse Sr. will receive the 2016 Lifetime Achievement Award.

Finn Partners names Kuhl senior partner

Finn Partners names Kuhl senior partner

Kristie Kuhl, previously EVP at Cohn & Wolfe, is tasked with building out the agency's pharmaceutical business.

Grey Healthcare Group invests in OptimizeRx

Grey Healthcare Group invests in OptimizeRx

Ghg's financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.

Havas Health launches consultancy

Havas Health launches consultancy

The agency network said its new organization will help drugmakers execute and develop commercial strategies.

Guidemark Health hires GSW's Zambrotta as president

Guidemark Health hires GSW's Zambrotta as president

The GSW Worldwide veteran will take on the new role at the midsized agency.

Bristol-Myers Squibb extends relationship with ZS

Bristol-Myers Squibb extends relationship with ZS

The firm is the primary vendor for the drugmaker's global commercial analytics.

Publicis Health Media launches data offering

Publicis Health Media launches data offering

The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.

Five things for pharma marketers to know: Tuesday, September 15, 2015

Five things for pharma marketers to know: Tuesday, September 15, 2015

GSK awards its global media buying business; one-third of patients dropped out of Xenoport psoriasis trial; an experimental drug for liver disease fails to meet primary endpoints

WebMD's Holland joins MWW's corporate health practice

WebMD's Holland joins MWW's corporate health practice

Holland most recently worked as executive director of public health solutions at WebMD.

ZS opens office in Singapore

ZS opens office in Singapore

Advertising and marketing agencies turn their attention to the pharma market in the Asia-Pacific region.

Domanico, founding creative behind Draftfcb Healthcare, passes away at 74

Domanico, founding creative behind Draftfcb Healthcare, passes away at 74

The longtime creative director was instrumental in building the powerhouse agency that is now called FCB Health.

CHC and CCC partner to offer regulatory education to agencies

CHC and CCC partner to offer regulatory education to agencies

The compliance "university" aims to help healthcare agencies and publishers stay up to date on the latest regulatory changes.

Publicis hangs out healthcare shingle in Singapore

Publicis hangs out healthcare shingle in Singapore

Publicis Healthcare Singapore will launch in September.

The MM&M Weekly News Quiz: August 14

The MM&M Weekly News Quiz: August 14

Test your knowledge in this week's edition of the MM&M Weekly News Quiz

MM&M Awards 2015: The Short List

MM&M Awards 2015: The Short List

More than 100 handpicked healthcare marketing professionals spent hours analyzing and debating your MM&M Awards entries. Here are the ones that made the finalist cut

BMS US sales are down, despite growing Opdivo adoption

BMS US sales are down, despite growing Opdivo adoption

Bristol-Myers Squibb reported a dip in US sales for the second quarter of 2015 but noted higher uptake for its immunoncology drug, Opdivo.

HRM merges with Spirit Health Group to form Relevate

The agency and community program provider will form a new healthcare marketing company, Relevate Health Group.

MDC Partners hangs out new healthcare shingle

The agency adds health and wellness offerings to the holding company's existing capabilities.

Curious if you're a finalist in the MM&M Awards? Find out now

Curious if you're a finalist in the MM&M Awards? Find out now

The finalists in each of the 32 categories for this year's MM&M Awards are revealed here.

Top 100 Agencies 2015: The Navicor Group

Top 100 Agencies 2015: The Navicor Group

Thinking of oncology as an entire platform

Top 100 Agencies 2015: Natrel

Top 100 Agencies 2015: Natrel

Bolstering an agency from within to meet consumers' needs

Top 100 Agencies 2015: Greater Than One

Top 100 Agencies 2015: Greater Than One

The wave of the future for AOR

Top 100 Agencies 2015: The Cadient Group

Top 100 Agencies 2015: The Cadient Group

Digital partnerships and strategic insight

Havas Health acquires London-based PR shop

Havas Health acquires London-based PR shop

Havas Health adds PR agency Just:: Health Communications in bid to expand its global footprint.

Myelin acquires agencies in Chicago and Atlanta

Myelin acquires agencies in Chicago and Atlanta

Fourth and fifth members of network add healthcare advertising and PR expertise.

Five things for pharma marketers to know: Monday, June 22

Five things for pharma marketers to know: Monday, June 22

AstraZeneca, DigitasLBI New York take top prize in pharma category at Cannes Lions Health; Teva buys a stake in Mylan; Shire tops pharma reputation survey.

Mullen Lowe's Sokoloff closes Lions Health

The second annual Lions Health creativity festival ended Saturday.

AstraZeneca wins Pharma Grand Prix at Cannes

AstraZeneca wins Pharma Grand Prix at Cannes

AstraZeneca's "Take it from a Fish" took the top prize.

Campbell Ewald replaces Weber Shandwick on $50m-a-year Covered California account

Campbell Ewald replaces Weber Shandwick on $50m-a-year Covered California account

The health benefits exchange also retained Ogilvy Public Relations for its $2-million-a-year communications account, PRWeek reported.

Four Communications acquires MSA Media

UK indie shop buys healthcare specialist agency to strengthen media-planning business.

APCO, Text100 launch health technology group

APCO, Text100 launch health technology group

The new initiative, ATDigitalHealth, will help healthcare companies with disruptive concepts win over decision-makers.

Giant names Gold as CEO, adds CFO

Giant names Gold as CEO, adds CFO

The West Coast independent agency redefined its leadership team with the appointments of founding principal Steven Gold as CEO and Jeff Nemy as CFO.

Centron scuttles HealthStar name, sells LehmanMillet

Centron scuttles HealthStar name, sells LehmanMillet

The new Centron includes renamed medical education, public relations and market access divisions.

Torres: Career challenges prepared her to take reins at McNeil

Torres: Career challenges prepared her to take reins at McNeil

McNeil Consumer Healthcare president Denice Torres was named woman of the year by the Healthcare Businesswomen's Association.

Midwest agency plans to expand to Dallas-Fort Worth

2e Creative will expand to the Dallas-Fort Worth area in a bid to capitalize on the region's growing healthcare landscape.

Partners+Simons CEO takes helm at parent company Myelin Health

Partners+Simons CEO takes helm at parent company Myelin Health

With new leadership in place, the Myelin Health agency network is seeking to acquire other agencies.

Omnicom reports boost in Q1 net income

The holding company said pharma and health made up 11% of revenues during the first three months of the year.

Bob Finkel launches 'agency alternative'

Bob Finkel launches 'agency alternative'

Kane & Finkel co-founder Bob Finkel launched a healthcare consultancy that will seek out limited-commitment projects.

Read the complete 2015 Game Changers digital edition

Read the complete 2015 Game Changers digital edition

Click the above link to access the complete Digital Edition of the 2015 Game Changers issue, with all text, charts and pictures.

Game-Changing Companies in 2015

Game-Changing Companies in 2015

MM&M's showcase of healthcare marketing, communications, tech, media and research companies that are helping to shape the future of the industry

Index

Index

Contact information for companies listed in this issue

TrialCard

TrialCard

Skipta

Skipta

PDR®, Inc.

PDR®, Inc.

MicroMass

MicroMass

MediScripts

MediScripts

Guidemark Health

Guidemark Health

Dudnyk

Dudnyk

10 trends transforming healthcare in 2015

10 trends transforming healthcare in 2015

Think you've heard the same old transformative song before—say last year at this time? Nah. Sara Holoubek reports on 10 game-changing healthcare themes that will not only foster change this year and in the near future but will also separate success from failure

Everyday Health buys rare-disease agency Cambridge BioMarketing

Everyday Health buys rare-disease agency Cambridge BioMarketing

The $38-million deal expands the reach of rare-disease campaigns.

Pharma DTC spending jumps almost 21% in 2014

Pharma DTC spending jumps almost 21% in 2014

Nielsen data shows pharma spent $4.5 billion on DTC ads last year.

Harrison and Star names co-president

Mario Muredda and Mardene Miller will serve as co-presidents at the healthcare marketing agency.

HCB Health acquires Topin & Associates

HCB Health acquires Topin & Associates

Austin-based HCB Health announced Tuesday its acquisition of Chicago indie agency Topin & Associates in an effort to push the borders of its client base.

Haymarket Media acquires digital agency Group DCA

Haymarket Media acquires digital agency Group DCA

Haymarket purchased HCP-engagement specialist Group DCA and will operate the digital agency out of its custom medical communications division.

IPG merges ICC Lowe shops into FCB Health, amid sluggish digital growth

IPG merges ICC Lowe shops into FCB Health, amid sluggish digital growth

Holding company will now focus on two health networks—FCB Health and McCann Health

Rosetta merges with Razorfish Healthware, forms new agency

Rosetta merges with Razorfish Healthware, forms new agency

Publicis Healthcare Communications Group announced Friday that Rosetta's healthcare engagement, creative and media businesses would be merged into Razorfish Healthware, creating Razorfish Health.

W2O Group acquires Los Angeles boutique shop

W2O Group acquires Los Angeles boutique shop

The agency announced it will integrate with ACR2 Communications & Media in a bid to bolster its healthcare content offerings.

PHCG global president leaves for Everyday Health

PHCG global president leaves for Everyday Health

Michael du Toit, founding member of Digitas, has been named president of health and wellness company Everyday Health.

Havas acquires health and wellness agency

Havas acquires health and wellness agency

Havas Group has expanded its footprint in Germany, acquiring Bird & Schulte.

Orphan-focused shop Siren Interactive scooped up by life-sci services firm

Orphan-focused shop Siren Interactive scooped up by life-sci services firm

Siren, one of the most experienced agencies in the rare-disease space, will add its patient-outreach expertise to new owner Dohmen's patient-care model.

Lions Health announces 2015 jury presidents

The annual awards show, celebrating creativity in marketing communications, has named Langland's executive creative director and Sudler & Hennessey chief creative officer to lead the jury.

Ariz. film, entertainment agency adds depth to Fingerpaint

Ariz. film, entertainment agency adds depth to Fingerpaint

With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.

Abbate to end tenure at Pacific Communications

Abbate to end tenure at Pacific Communications

Craig Sullivan is tapped to take over as president upon Abbate's retirement at the end of the year.

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