The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.
The new healthcare network combines several US and European professional agencies, Omnicom said.
David Paragamian, previously of Huntsworth Health, is the new managing director of Razorfish Health.
The agency has hired Sally Barton as head of the U.S. healthcare practice/
Betsy Neville, former senior partner and leader of the reputation management practice for the Americas at FleishmanHillard, has launched her own healthcare communications agency.
The healthcare agency promoted three executives to SVP and said a search for a new president is underway.
New creative, account planning, and payer access talent lays groundwork for agency's first formal ex-Canada office.
The agency underwent a reorganization just months after its parent company, Sudler & Hennessey, did the same.
The agency network said the private equity firm won't be involved in its day-to-day operations, but it will help its growth strategy.
It is the group's first acquisition since it was assembled in February under CEO Karen van Bergen.
At the MM&M Transforming Healthcare conference, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.
Omnicom recently reorganized its health agencies under the Omnicom Health Group umbrella.
Did your agency report record growth in 2015? Tell us why when you fill out the A-to-Z questionnaire for MM&M's upcoming agency issue. The deadline is Friday.
Learn more about the top therapeutic categories by sales, top companies by revenue, top drugs by sales, and more.
The big news: Sanofi and its partner Regeneron received approval for the first PCSK9 inhibitor to come to market in the U.S.: Praluent. But Praluent's sales to date haven't awed analysts.
Mere days after the Pfizer deal collapsed, top Allergan executives had nary an air of regret about them.
Publicis Healthcare Communications Group has hired Kipp Jarecke-Cheng as global chief communications officer.
After six years as president of Trio, Renée Wills has joined newly formed agency Kinch.
The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.
"I continue to look for ways to stretch myself or ways I can get involved or influence the business," said the new CCO of Cello Health.
LLNS CEO Sharon Callahan has been named CEO of TBWA/WorldHealth, which is based in New York.
Companies spend $2 billion per year recruiting patients for clinical trials. A survey of 702 adults, conducted from December 2015 to January 2016, points to a need for more awareness.
The Boston-based agency was acquired by Precision Medicine Group in May.
The healthcare-focused agency network is committed to spending $50,000 over three years to the Future Leaders in Healthcare Fellowship Program.
WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.
Giant appointed Ben Mallory, who has held creative leadership roles at AstraZeneca, as its new executive creative director.
Viscira, a digital marketing agency, works with GlaxoSmithKline, Merck, and Genentech, among other life-sciences companies.
Facebook has found that 43% of people who watch the first three seconds of a video will stay for 10 seconds. To create engagement, agencies need to rethink the creative approach.
McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.
The agency plans to collaborate more with the rest of its network, inVentiv Health.
"Nothing is as powerful as when you see the courage on a patient's face, completely unknown to you, with the will and determination to fight a disease," said the chief growth officer of McCann Health North America.
In 1981 we started an agency because we wanted to chart our own course. Thirty-five years later we have become the largest independent healthcare agency of record in the world.
Since our inception, in 2000, pharmaceutical marketers have counted on Rx EDGE to help them acquire and educate new patients while increasing brand awareness.
ClinicalMind is a full-service medical communications company with extensive experience in specialty therapeutic areas.
Skipta is the leading social network of specialized online medical communities for verified healthcare professionals.
HealthLink Dimensions provides healthcare data solutions to healthcare and life-science organizations to improve master data management, compliance, and marketing initiatives.
4INFO offers a mobile-first ad tech platform that enables national pharma brand advertisers to target audiences across mobile devices and desktops precisely and then measure the success of those campaigns.
Sudler & Hennessey is reorganizing the ways its businesses report to its dual CEOs.
The agency brought on Penny Mitchell to lead its U.S. health practice.
The division, dubbed Omnicom Health Group, claims to serve 70% of the top 100 pharma brands.
Eastwick has launched a healthcare technology practice and announced a partnership with Launchpad Digital Health.
The agency announced a partnership with Vencore Health Analytics to help pair rare disease patients with drugmakers.
Rooke will lead the agency's new ideation and innovation group.
The former managing director of Razorfish Health brings his experience in healthcare marketing to the agency.
Ogilvy CommonHealth Nano is designed to help clients that market products to primary care providers.
About 300 people gathered in New York City to celebrate this year's honorees.
"Under no circumstances should you lose your sense of humor," says the PR group's new US managing director.
She is the first chief marketing officer for Shatterproof.
Lions Health, launched in 2014, generated $1.9 million in revenue last year.
Burcin's charge is to keep momentum going at the indie agency, known for placing ice-cream carts outside of rival agencies and other recruiting tactics.
After Bill McEllen's departure, the company promoted Mark Willmann to lead the agency.
A pharma research forefather. An agency builder. A "guy you wanted in the room." These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.
Former Biosector 2 US MD Jeanine O'Kane was named inVentiv Health PR Group's US MD.
Following November pitch, WPP agency will handle digital strategy, creative and social in region.
Michel Murino, former CEO of southern Europe and France, will now head the company's regional operations in Europe.
"A global launch of a type-2 diabetes drug. It was a four-year trail of cheers and tears."
The agency named a new chief strategist and creative director along with new leads for its Minnesota, Chicago and New York healthcare practices.
Pinnacle Health Communications and Franklyn Healthcom merge to offer "more complete" customer-centric solutions.
The healthcare agency debuts with Swedish-based pharma company Orexo as its first client.
The digital health sector brought in an estimated $6 billion in funding in 2015.
Nashville-based ReviveHealth posted $8.7 million in revenue in 2014.
Millennials at pharma agencies are driven and tech-savvy but also pay too much attention to promotion and the shape of their careers, say agency leaders.
A Q&A with Sandra Carey, president of the McCann Pharmacy Initiative, on the move to push pharmacy to the forefront.
FCB Health opted to merge the two agencies and rebrand their US shops, which together plan to fill 40 open positions in 2016.
Private equity firm TPG Growth invested in the healthcare services company, which plans to use the funds to expand its capabilities and reach.
Mergers, acquisitions and reorganizations among pharma agencies piqued your interest in 2015.
The note is exceptional not merely for its passion—Bernbach admits to being "damned worried" about the agency's future—but for its historical resonance.
The deal not only creates the world's largest drugmaker but also one of the world's largest advertisers.
IPG's McCann Health announces branding and operational changes aimed at integrating its US and Canadian shops.
Publicis Groupe plans to restructure the company into four business units. Publicis Healthcare CEO Nick Colucci discusses the impact on healthcare agencies.
The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.
The drugmaker's lead product, Rasuvo, is an injectable version of a commonly prescribed drug used to treat rheumatoid arthritis.
The agency launched a giving campaign to celebrate the life of Christophe Foultier.
The contract sales organization plans to sell its commercial services business to Publicis Healthcare Communications Group.
Six employees from the Paris-based agency networks lost their lives in the attacks on Friday.
Havas Health acquired Lexington, Kentucky-based agency Symbiotix.
It marks the agency's second acquisition in seven months.
Interpublic's dedicated group extended its brief beyond North America.
The independent agency hired ICC Lowe executive Martin Mannion.
Sherry Goldberg will replace her as New York market leader.
This year's inductees are C.Marshall Paul and Scott Cotherman. Ken Begasse Sr. will receive the 2016 Lifetime Achievement Award.
Kristie Kuhl, previously EVP at Cohn & Wolfe, is tasked with building out the agency's pharmaceutical business.
Ghg's financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.
The agency network said its new organization will help drugmakers execute and develop commercial strategies.
The GSW Worldwide veteran will take on the new role at the midsized agency.
The firm is the primary vendor for the drugmaker's global commercial analytics.
The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.
GSK awards its global media buying business; one-third of patients dropped out of Xenoport psoriasis trial; an experimental drug for liver disease fails to meet primary endpoints
Holland most recently worked as executive director of public health solutions at WebMD.
Advertising and marketing agencies turn their attention to the pharma market in the Asia-Pacific region.
The longtime creative director was instrumental in building the powerhouse agency that is now called FCB Health.
The compliance "university" aims to help healthcare agencies and publishers stay up to date on the latest regulatory changes.
Publicis Healthcare Singapore will launch in September.
Test your knowledge in this week's edition of the MM&M Weekly News Quiz
More than 100 handpicked healthcare marketing professionals spent hours analyzing and debating your MM&M Awards entries. Here are the ones that made the finalist cut
Bristol-Myers Squibb reported a dip in US sales for the second quarter of 2015 but noted higher uptake for its immunoncology drug, Opdivo.
The agency and community program provider will form a new healthcare marketing company, Relevate Health Group.
Johnson & Johnson CEO Alex Gorsky said physicians are unlikely to switch the majority of patients to a biosimilar version of Remicade.
The agency adds health and wellness offerings to the holding company's existing capabilities.
The finalists in each of the 32 categories for this year's MM&M Awards are revealed here.
- Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health
- Non-profit behind 'Free Killer Tan' wants parents to practice sun safety
- Razorfish Health names new managing director
- Five things for pharma marketers to know: Friday, June 24, 2016
- Five things for pharma marketers to know: Monday, June 27, 2016
- Boehringer Ingelheim launches gamified support program
- Leadership Exchange: Engaging the Millennial Doctor
- Klick opens NY office with slew of agency 'rock stars'
- Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health
- No free lunch for docs: Sponsored meals linked to more prescriptions