Five things for pharma marketers to know: Monday, October 20, 2014

Five things for pharma marketers to know: Monday, October 20, 2014

Suit alleges Purdue's OxyContin turned eastern Kentucky into "Wild West"; AbbVie-Shire $1.6B break-up fee could be tax write-off; Lilly CEO tells WSJ that 2014 has been "toughest year."

Cadient acquired by tech co. Cognizant

Cadient acquired by tech co. Cognizant

In an estimated $30-million deal, Pennsylvania healthcare comms agency Cadient Group is to be acquired by tech consultancy Cognizant.

Five things for pharma marketers to know: Wednesday, October 8

Five things for pharma marketers to know: Wednesday, October 8

Cadient is being acquired by consultancy Cognizant; Valeant ups the ante in Allergan bid; BMS settles Sustiva patent suits; Americans are dying at a lesser rate; Stricter Ebola screening at aiprorts.

Ogilvy CommonHealth acquires Element Marketing Group

The acquisition is meant to bolster the WPP agency's payer and market-access capabilities.

Using performance-based pricing to tap gold in mature products

Using performance-based pricing to tap gold in mature products

The pharmaceutical industry's need for promotional spending has never been greater

Announcing the 2014 MM&M Award Winners

Announcing the 2014 MM&M Award Winners

The results are in! Here are the Gold and Silver Award winners from the 2014 MM&M Awards:

TEDMED 2014: Changing the Game & Curing the Sickness of Fear

TEDMED 2014: Changing the Game & Curing the Sickness of Fear

The great thing about TEDMED—the promise of the brand—is that it will inspire you to see the world differently. On this most important score, TEDMED succeeded in some spectacular ways.

Brown leaves ICC Lowe, takes reins at indie network

Brown leaves ICC Lowe, takes reins at indie network

Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Publicis, Facebook ink deal

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.

Omnicom, Publicis reset after failed merger

Omnicom, Publicis reset after failed merger

After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.

Roska rebrands to PulseCX

Roska rebrands to PulseCX

The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.

New pres. takes helm of combined agency

New pres. takes helm of combined agency

The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.

Wego brings on ex-Sanofi digital lead

Wego Health announced it has added Todd Kolm as SVP, strategy and insights.

Palio+Ignite names new president

Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.

CDM Group elevates Prince to president

CDM Group elevates Prince to president

CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.

Apollo taps W2O as LAP-BAND AOR

Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare has rebranded to FCB Health, and has also acquired UK healthcare agency Halesway, effective immediately, the agency announced today

Indie ad agency forms new network

Indie ad agency forms new network

Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.

Agencies step up recruiting to capitalize on unrest

Agencies step up recruiting to capitalize on unrest

Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.

McCann Health names new Americas lead

The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.

McCann vet Piasecki in dual role at inVentiv

McCann vet Piasecki in dual role at inVentiv

The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.

Geider takes reins at ICC Lowe Pace

Geider takes reins at ICC Lowe Pace

Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.

LehmanMillet formalizes strategy dept.

LehmanMillet formalizes strategy dept.

The Boston-based agency hopes the new department will allow teams a broader perspective.

Turning agencies' blues into children's cheer

Turning agencies' blues into children's cheer

AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.

ExL Pharma (Digital Pharma East 2013)

ExL Pharma (Digital Pharma East 2013)

Jayson Mercado, head of digital events at ExL Pharma, chats to MM&M Executive Editor, Marc Iskowitz, about the changing industry landscape and the evolution of digital. [SPONSORED CONTENT]

e-Healthcare Solutions (Digital Pharma East 2013)

e-Healthcare Solutions (Digital Pharma East 2013)

R.J. Lewis, President and CEO of e-Healthcare Solutions, shares his unique views on informed targeting with Marc Iskowitz, MM&M Executive Editor. [SPONSORED CONTENT]

IOMEDIA (Digital Pharma East 2013)

IOMEDIA (Digital Pharma East 2013)

MM&M Executive Editor, Marc Iskowitz, discusses pharma's digital maturation process with Peter Korian, President and Founder of IOMEDIA. [SPONSORED CONTENT]

Agencies ready to rock for charity

Agencies ready to rock for charity

Pharmapalooza, the industry's annual "battle of the bands" charity contest, returns to New York's B.B. King Blues Club & Grill on Wednesday, November 6th.

Is the current agency model a joke?

Is the current agency model a joke?

Why agencies must get out of the strategy business.

Intouch creates HCP content division

Intouch creates HCP content division

Growing client demand encouraged the agency to make its HCP content capabilities official.

Agency Business briefs: October 2013

Agency Business briefs: October 2013

News on Intouch Solutions, Cambridge BioMarketing, MedEvoke and Eveo

Mc|K Healthcare and Neupro go their separate ways

Mc|K Healthcare and Neupro go their separate ways

Mc|K Healthcare said it resigned its largest account, UCB's Neupro patch, as the agency shifts its creative vision

Women take helm at LehmanMillet

Women take helm at LehmanMillet

Carolyn Morgan who has led LehmanMillet's West Coast office, was promoted to president and Deborah Lotterman to chief creative officer

Exclusive: Female duo takes agency helm ahead of Lehman's exit

Exclusive: Female duo takes agency helm ahead of Lehman's exit

Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.

Mc|K resigns UCB Parkinson's patch as part of creative reboot

Mc|K Healthcare, in the midst of overhauling its creative vision, said it resigned its largest account, UCB's $176-million Neupro Parkinson's patch.

Agency Business briefs: September 2013

Agency Business briefs: September 2013

News on Giant Creative/Strategy, Tonic Life Communications, Coyne Public Relations and Spectrum Science

Weber Shandwick brings on veteran PR hand Smirnoff

Weber Shandwick brings on veteran PR hand Smirnoff

PR Firm Weber Shandwick announced that Susan Smirnoff will join its health practice as EVP/senior counselor

inVentiv network ups international footprint

inVentiv network ups international footprint

InVentiv Health Communications (iMC) expanded its brainpower's reach to include New York and Tokyo, adding to existing locations in Dallas, Philadelphia, London, Paris, Munich and Shanghai.

Smirnoff switches over to Weber's health practice

Smirnoff switches over to Weber's health practice

Weber Shandwick hired Susan Smirnoff away from the healthcare practice of Ruder Finn, where she had spent more than three decades.

Merck buys controlling stake in Physicians Interactive

The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Cadient builds "From Philly to Boston with Love" campaign

Cadient builds "From Philly to Boston with Love" campaign

Cadient effort supports The One Fund Boston's efforts to help those affected by the Boston Marathon bombing

Agency Business briefs: August 2013

Agency Business briefs: August 2013

News on Rosetta, Discovery USA, LehmanMillet and McCann Health

Fingerpaint buys production shop

Fingerpaint Marketing has acquired the audio and video production shop Cotton Hill

Piasecki takes on US regional role

Piasecki takes on US regional role

Marci Piasecki was promoted to regional director, North America, overseeing all five US professional agencies in McCann Health

Publicis Omnicom merger puts healthcare clients under one roof

Publicis Omnicom merger puts healthcare clients under one roof

Over the weekend, Publicis Omnicom vaulted past WPP to become the world's biggest ad holding company. The task now falls on its co-CEOs to sort out any conflicts and prevent defections.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

McCann Health calls on Piasecki to head region

McCann Health calls on Piasecki to head region

Marci Piasecki was promoted to regional director, North America, with oversight over all five US professional agencies in McCann Health, the most senior of a series of personnel moves the network said are designed to bolster the operation.

Agency Business briefs: June 2013

Agency Business briefs: June 2013

News on Digitas Health New York, Compass Healthcare Marketers, Valeant Pharmaceuticals, Edelman and Allergan

CAHG and Diaceutics partner on personalized medicine

CAHG and Diaceutics partner on personalized medicine

CAHG is partnering with Diaceutics Limited to develop a practice around personalized medicines.

PHCG plans a return to growth: CEO

PHCG plans a return to growth: CEO

Publicis Healthcare Communications Group (PHCG) is hoping to return to growth after a tame 2012, its CEO said.

Agency Business briefs: May 2013

Agency Business briefs: May 2013

News on Saatchi & Saatchi Wellness, Omincom, Ogilvy CommonHealth, WholeView and ApotheCom Group

Weber Shandwick goes high science with specialty shop

Weber Shandwick goes high science with specialty shop

Weber Shandwick is launching a high-science shop, dubbed Element Scientific Communications

Social media stars make their moves

Social media stars make their moves

Two of the pharma social media world's biggest names made career changes in March

After rough '12, PHCG looks to inject more life into business

An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week.

Agency Business briefs: April 2013

News on Saatchi & Saatchi Wellness, Republica and Havas Health

Team of Wishbone veterans hang out a new shingle

Team of Wishbone veterans hang out a new shingle

Medical agency Wishbone was acquired years ago, but its leadership team is coming out of retirement with a new venture, dubbed Calcium.

McCann forges Hispanic partnership

McCann forges Hispanic partnership

McCann HumanCare is adding to its presence in Hispanic and multicultural marketing through a partnership with sister agency Casanova Pendrill dubbed HumanCareHSP.

McCann launches Hispanic health marketing unit

McCann launches Hispanic health marketing unit

Interpublic's McCann HumanCare and Casanova Pendrill hope to sell pharmas on deeper engagement with Hispanic audiences through a joint venture dubbed HumanCareHSP

Business briefs: LifeScan, Havas Health

LifeScan's new glucose monitor gets an FDA green light; Havas Health merges two London shops and refreshes H4B branding

Agency Business briefs: March 2013

Agency Business briefs: March 2013

News on Ogilvy CommonHealth Worldwide, McCann and Havas Life

Putting it together: inVentiv merges four shops into two

Putting it together: inVentiv merges four shops into two

inVentiv is merging four of its digital agencies into two full-service shops: GSW, Fueled by Blue Diesel and Ignite + Palio.

Argon link ups Draftfcb global reach

Argon link ups Draftfcb global reach

Draftfcb Healthcare is filling out its global footprint through an alliance with Argon Network, a coalition of 22 indie agencies in Europe, Asia, the Middle East and South America.

Wishbone team hangs out a new shingle

Wishbone team hangs out a new shingle

Medical agency Wishbone was acquired years ago, but the leadership team behind the shop is coming out of retirement with a new venture, dubbed Calcium.

Havas hires WebMD sales chief to lead NY shop

Havas hires WebMD sales chief to lead NY shop

Dorothy Gemmell, who headed sales and sales operations at the portal, will take the reins at Havas Life New York.

Business briefs: Sobi and Savient; Novartis; Saatchi & Saatchi Wellness

Sobi and Savient Pharmaceuticals inked a co-promote agreement for RA drug Kineret in the US.

Agency Business briefs: February 2013

Agency Business briefs: February 2013

News on Edelman, Ogilvy CommonHealth and 6 Degrees

Group DCA's Bercovitz to co-lead Draftfcb's Area 23

Group DCA's Bercovitz to co-lead Draftfcb's Area 23

Draftfcb Healthcare named Joan Bercovitz EVP, managing director of Area 23.

Publicis aims to up its media game

Publicis aims to up its media game

Publicis Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution.

With digital no longer special, InVentiv merges four agencies into two

InVentiv is merging two of its digital agencies into two full-service shops: GSW, Fueled by Blue Diesel and Ignite + Palio.

Draftfcb Healthcare inks deal with global indie agency network

Draftfcb Healthcare inks deal with global indie agency network

Draftfcb Healthcare is filling out its global footprint through an alliance with Argon Network, a coalition of 22 indie agencies in Europe, Asia, the Middle East and South America.

Publicis aims to up its healthcare media game

Publicis aims to up its healthcare media game

Publicis Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution.

Agency Business briefs: January 2013

Agency Business briefs: January 2013

News on Sudler & Hennessey, Topin & Associates, inVentiv Health and W2O Group

AccentHealth acquires Havas Impact

AccentHealth acquires Havas Impact

AccentHealth is acquiring Havas Impact, the holding company's waiting room "WallBoards" arm, in a move that will double the New York firm's footprint.

Agency Business briefs: December 2012

Agency Business briefs: December 2012

News on Roska Healthcare Advertising, Interpublic, Dudnyk and Lanmark 360

Havas brings together transatlantic duo of digital shops

Havas brings together transatlantic duo of digital shops

Havas is merging two digital shops, Euro RSCG Life 4D and Creative Lynx, to form Havas Lynx

Pfizer, J&J shifts spare HCP shops

Pfizer, J&J shifts spare HCP shops

For the big mainline agencies, the creative consolidations at Pfizer and Johnson & Johnson are a big deal. But to their medical agency subsidiaries, the changes mostly codify where things alreaday stood.

Healthcare Regional Marketing (Digital Pharma East 2012)

Healthcare Regional Marketing (Digital Pharma East 2012)

Scott Weintraub, CMO and Principal at Healthcare Regional Marketing, chats to MM&M Editor in Chief, James Chase, about the transformation of the healthcare marketing model. [SPONSORED CONTENT]

ExL (Digital Pharma East 2012)

ExL (Digital Pharma East 2012)

MM&M Executive Editor, Marc Iskowitz, catches up with Bryon Main, Principal and Founder of ExL Pharma, to discuss the changing industry landscape and the evolution of digital. [SPONSORED CONTENT]

PSKW (Digital Pharma East 2012)

PSKW (Digital Pharma East 2012)

PSKW leadership duo, Robert Previdi, Founder and CEO, and Chris Dowd, SVP, Market Product Development, share their perspectives on pharma loyalty-marketing programs with MM&M Executive Editor, Marc Iskowitz. [SPONSORED CONTENT]

eHealthcare Solutions (Digital Pharma East 2012)

eHealthcare Solutions (Digital Pharma East 2012)

R.J. Lewis, President and CEO of e-Healthcare Solutions, offers his unique take on digital pharma trends in a conversation with MM&M Editor in Chief, James Chase. [SPONSORED CONTENT]

Havas merges transatlantic duo of digital shops

Havas is merging two digital shops, Euro RSCG Life 4D and Creative Lynx, to form Havas Lynx, a transatlantic full service group that will serve as a mini-network alongside Havas Life and Health4Brands.

Agency Business briefs: November 2012

Agency Business briefs: November 2012

News on McCann Healthcare, MDLGroup North America, Given Imaging and Navigant

Sansone takes the helm at Medicus

Sansone takes the helm at Medicus

Adrian Sansone has taken over the managing director's seat at Publicis Lifebrands Medicus, replacing longtime agency boss Lisa Ebert.

Sansone takes director's chair at Medicus

Adrian Sansone is taking over the managing director's seat at Publicis Lifebrands Medicus, and is tasked with changing the way the HCP agency operates.

Harte-Hanks launches health and wellness agency True

Harte-Hanks launches health and wellness agency True

Harte-Hanks, the direct marketing giant, is looking to break off a piece of the burgeoning health and wellness market with the launch of True Health + Wellness.

Agency Business briefs: October 2012

Agency Business briefs: October 2012

News on Roska Healthcare Advertising, Pacific Communications, Havas Worldwide Health and Rosetta

Draftfcb acquires New York pharma shop Hudson Global

Draftfcb acquires New York pharma shop Hudson Global

Draftfcb Healthcare has bought Tarrytown, NY-based drug marketing shop Hudson Global.

Publicis forms Razorfish Healthware

Publicis forms Razorfish Healthware

The healthcare communications arm of Publicis Group is bringing two of its digital agencies together in a move designed to bolster them against the tide of healthcare advertising shops beefing up e-promotion capabilities.

Euro RSCG Life shops are rebranded as Havas Life

Euro RSCG Life shops are rebranded as Havas Life

The Euro RSCG Life agencies are switching to the name Havas Life as one of Havas's big networks rebrands, the holding company said Monday.

Draftfcb buys New York pharma shop Hudson Global

Draftfcb Healthcare has bought Tarrytown, NY-based drug marketing shop Hudson Global. The eight-year-old agency will continue to operate out of Tarrytown under its own name and will be led by cofounders CEO/president Robert Blink and EVP Jason Goldklang.

Agency Business briefs: September 2012

Agency Business briefs: September 2012

News on JeffreyGroup, Core Nation, Johnson & Johnson, Burson-Marsteller and HCB Health

Roska lands the consumer launch of OAB pill Myrbetriq

Roska lands the consumer launch of OAB pill Myrbetriq

Astellas tapped independent agency Roska Healthcare as consumer agency-of-record for Astellas' new overactive bladder pill, Myrbetriq

Dydnyk raises its West Coast profile

Dydnyk raises its West Coast profile

Dudnyk bought San Francisco-based Stratagem Healthcare Communications

Razorfish Health, Publicis Healthware in merger

Razorfish Health, Publicis Healthware in merger

Publicis is uniting two of its digital agencies as it seeks to keep the pure-play "e" units competitive.

What's more important to pharma execs? A large paycheck or a great place to work?

MM&M's 26th annual Career & Salary Survey is now open. Help us to give you the truest picture of salaries, opportunities, migration, aspirations and opinions within pharma and healthcare marketing.

Company news: WebMD, Pfizer, GlaxoSmithKline

WebMD names a Publicis alum EVP consumer services, Pfizer teams with Mylan in Japan and GlaxoSmithKline kicks off Phase III trials of its RA drug.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.