Giant names Gold as CEO, adds CFO

Giant names Gold as CEO, adds CFO

The West Coast independent agency redefined its leadership team with the appointments of founding principal Steven Gold as CEO and Jeff Nemy as CFO.

Centron scuttles HealthStar name, sells LehmanMillet

Centron scuttles HealthStar name, sells LehmanMillet

The new Centron includes renamed medical education, public relations and market access divisions.

Makovsky's head of health moving to Finn Partners

Makovsky's head of health moving to Finn Partners

Long-time practice lead Gil Bashe is tasked with unifying and building the health function at global firm Finn Partners.

Midwest agency plans to expand to Dallas-Fort Worth

2e Creative will expand to the Dallas-Fort Worth area in a bid to capitalize on the region's growing healthcare landscape.

Everyday Health looks to compete for pharma TV budgets

Everyday Health looks to compete for pharma TV budgets

The digital health firm is expanding services to pharma customers, offering to help drugmakers maximize spending on TV and video.

Partners+Simons CEO takes helm at parent company Myelin Health

Partners+Simons CEO takes helm at parent company Myelin Health

With new leadership in place, the Myelin Health agency network is seeking to acquire other agencies.

Omnicom reports boost in Q1 net income

The holding company said pharma and health made up 11% of revenues during the first three months of the year.

Bob Finkel launches 'agency alternative'

Bob Finkel launches 'agency alternative'

Kane & Finkel co-founder Bob Finkel launched a healthcare consultancy that will seek out limited-commitment projects.

Read the complete 2015 Game Changers digital edition

Read the complete 2015 Game Changers digital edition

Click the above link to access the complete Digital Edition of the 2015 Game Changers issue, with all text, charts and pictures.

Marketing at 24 Frames per Second

Marketing at 24 Frames per Second

Why healthcare brands need to start speaking in video, and how they can do it

Game-Changing Companies in 2015

Game-Changing Companies in 2015

MM&M's showcase of healthcare marketing, communications, tech, media and research companies that are helping to shape the future of the industry

Index

Index

Contact information for companies listed in this issue

TrialCard

TrialCard

Skipta

Skipta

PDR®, Inc.

PDR®, Inc.

MicroMass

MicroMass

MediScripts

MediScripts

Guidemark Health

Guidemark Health

eHealth Solutions

eHealth Solutions

Dudnyk

Dudnyk

Cello Health

Cello Health

10 trends transforming healthcare in 2015

10 trends transforming healthcare in 2015

Think you've heard the same old transformative song before—say last year at this time? Nah. Sara Holoubek reports on 10 game-changing healthcare themes that will not only foster change this year and in the near future but will also separate success from failure

Maybe You Shouldn't Hire a VP of Digital Strategy

Maybe You Shouldn't Hire a VP of Digital Strategy

Agencies struggle to find VPs of digital strategy (or multichannel strategy or engagement strategy) because they don't really need one.

Everyday Health buys rare-disease agency Cambridge BioMarketing

Everyday Health buys rare-disease agency Cambridge BioMarketing

The $38-million deal expands the reach of rare-disease campaigns.

Pharma DTC spending jumps almost 21% in 2014

Pharma DTC spending jumps almost 21% in 2014

Nielsen data shows pharma spent $4.5 billion on DTC ads last year.

Harrison and Star names co-president

Mario Muredda and Mardene Miller will serve as co-presidents at the healthcare marketing agency.

Remembering Warren Ross

Remembering Warren Ross

Warren Ross, the "R" of KPR, passed away a few weeks ago at the age of 88. It isn't easy to sum up a friendship that began more than 50 years ago.

HCB Health acquires Topin & Associates

HCB Health acquires Topin & Associates

Austin-based HCB Health announced Tuesday its acquisition of Chicago indie agency Topin & Associates in an effort to push the borders of its client base.

Haymarket Media acquires digital agency Group DCA

Haymarket Media acquires digital agency Group DCA

Haymarket purchased HCP-engagement specialist Group DCA and will operate the digital agency out of its custom medical communications division.

IPG merges ICC Lowe shops into FCB Health, amid sluggish digital growth

IPG merges ICC Lowe shops into FCB Health, amid sluggish digital growth

Holding company will now focus on two health networks—FCB Health and McCann Health

Rosetta merges with Razorfish Healthware, forms new agency

Rosetta merges with Razorfish Healthware, forms new agency

Publicis Healthcare Communications Group announced Friday that Rosetta's healthcare engagement, creative and media businesses would be merged into Razorfish Healthware, creating Razorfish Health.

W2O Group acquires Los Angeles boutique shop

W2O Group acquires Los Angeles boutique shop

The agency announced it will integrate with ACR2 Communications & Media in a bid to bolster its healthcare content offerings.

PHCG global president leaves for Everyday Health

PHCG global president leaves for Everyday Health

Michael du Toit, founding member of Digitas, has been named president of health and wellness company Everyday Health.

Guidemark Health jumpstarts rebrand, brings on big-agency grad

Guidemark Health jumpstarts rebrand, brings on big-agency grad

Tina Fascetti is the mid-sized agency's new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.

Getting Your Big Ideas to Work in Pharma Advertising

Getting Your Big Ideas to Work in Pharma Advertising

Stop trying to sell your edgy work as a TV spot. By finding a backdoor through digital, risky work can often see the light of day, says one ad consultant.

Five things for pharma marketers to know: Wednesday, January 14

Five things for pharma marketers to know: Wednesday, January 14

Pharma ad budgets are growing, says IPG; Medical device tax debate rages on; Pfizer has PCSK9 pill in the works.

Havas acquires health and wellness agency

Havas acquires health and wellness agency

Havas Group has expanded its footprint in Germany, acquiring Bird & Schulte.

Orphan-focused shop Siren Interactive scooped up by life-sci services firm

Orphan-focused shop Siren Interactive scooped up by life-sci services firm

Siren, one of the most experienced agencies in the rare-disease space, will add its patient-outreach expertise to new owner Dohmen's patient-care model.

Get the most out of your digital detailing efforts in 2015

Get the most out of your digital detailing efforts in 2015

"Technology is evolving in a way that will make your detailing experiences even more meaningful. 2015 will bring in some exciting and innovative products..."

Lions Health announces 2015 jury presidents

The annual awards show, celebrating creativity in marketing communications, has named Langland's executive creative director and Sudler & Hennessey chief creative officer to lead the jury.

Hey Pharma, Here's Why Your Customer Service Shouldn't Suck

Hey Pharma, Here's Why Your Customer Service Shouldn't Suck

"Customer service is more than just a nice-to-have. In this competitive marketplace, it can mean the difference between your brand or someone else's."

Ariz. film, entertainment agency adds depth to Fingerpaint

Ariz. film, entertainment agency adds depth to Fingerpaint

With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.

Rethinking Healthcare Communications Through the Prism of Rare Diseases

Rethinking Healthcare Communications Through the Prism of Rare Diseases

Success today is predicated on recognizing that every patient is different, every disease is different, every drug, every breakthrough and every cure is different.

The Growing Prevalence of Affordability Messaging

The Growing Prevalence of Affordability Messaging

"Today's conversations between sales reps and their HCP customers often include talk about a drug's savings offer. And on the non-personal/digital front, many of pharma's biggest brands are putting cost savings front and center."

Abbate to end tenure at Pacific Communications

Abbate to end tenure at Pacific Communications

Craig Sullivan is tapped to take over as president upon Abbate's retirement at the end of the year.

Five things for pharma marketers to know: Monday, November 3

Five things for pharma marketers to know: Monday, November 3

Bayer Consumer consolidates agency business; Publicis offers $3.7 billion for Sapient; Boehringer Ingelheim signs option deal for fatal lung disease drug.

MM&M Awards 2014: Gazing at the Stars

MM&M Awards 2014: Gazing at the Stars

Standouts from the pharma, agency and media worlds aligned on the evening of October 2, as the industry saluted the winners of the 2014 MM&M Awards. Click on the slideshow below to see a gallery of pictures from the event

How Generations Y and Z Will Rock the Pink

How Generations Y and Z Will Rock the Pink

The next generations will engage with the digital world in a way that could effect real change in breast cancer.

RavineRock Partners (Skill Sets Live)

MM&M senior editor, Larry Dobrow, discusses sales force enablement with Rich Daly, managing partner at RavineRock Partners and former president of US diabetes for AstraZeneca.

Boston Therapeutics (Skill Sets Live)

MM&M senior editor, Larry Dobrow, discusses innovation in diabetes with Guy Platt, business development executive of Boston Therapeutics.

AbelsonTaylor (Skill Sets Live)

AbelsonTaylor (Skill Sets Live)

MM&M senior editor Larry Dobrow discusses how to optimize the user experience on digital sales tools with Jose Andrade, VP, director of interactive technology and Emily Tower, VP of digital strategy and analytics for AbelsonTaylor.

True Health and Wellness (Skill Sets Live)

True Health and Wellness (Skill Sets Live)

MM&M senior editor, Larry Dobrow, discusses reaching no-see physicians with Kevin Dunn, SVP of strategy and Lauren Hartkorn, account director of True Health + Wellness.

Five things for pharma marketers to know: Monday, October 20, 2014

Five things for pharma marketers to know: Monday, October 20, 2014

Suit alleges Purdue's OxyContin turned eastern Kentucky into "Wild West"; AbbVie-Shire $1.6B break-up fee could be tax write-off; Lilly CEO tells WSJ that 2014 has been "toughest year."

Cadient acquired by tech co. Cognizant

Cadient acquired by tech co. Cognizant

In an estimated $30-million deal, Pennsylvania healthcare comms agency Cadient Group is to be acquired by tech consultancy Cognizant.

Five things for pharma marketers to know: Wednesday, October 8

Five things for pharma marketers to know: Wednesday, October 8

Cadient is being acquired by consultancy Cognizant; Valeant ups the ante in Allergan bid; BMS settles Sustiva patent suits; Americans are dying at a lesser rate; Stricter Ebola screening at aiprorts.

Ogilvy CommonHealth acquires Element Marketing Group

The acquisition is meant to bolster the WPP agency's payer and market-access capabilities.

Using performance-based pricing to tap gold in mature products

Using performance-based pricing to tap gold in mature products

The pharmaceutical industry's need for promotional spending has never been greater

Announcing the 2014 MM&M Award Winners

Announcing the 2014 MM&M Award Winners

The results are in! Here are the Gold and Silver Award winners from the 2014 MM&M Awards:

TEDMED 2014: Changing the Game & Curing the Sickness of Fear

TEDMED 2014: Changing the Game & Curing the Sickness of Fear

The great thing about TEDMED—the promise of the brand—is that it will inspire you to see the world differently. On this most important score, TEDMED succeeded in some spectacular ways.

Brown leaves ICC Lowe, takes reins at indie network

Brown leaves ICC Lowe, takes reins at indie network

Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.

Top 100 Agencies 2014: Plugged Into New Thinking

Top 100 Agencies 2014: Plugged Into New Thinking

After a period of retrenchment and reinvention, agency business may, just may, be looking up—according to our annual agency benchmark survey of healthcare firms. And for many, the focus is firmly on a new age of personalized communications, sophisticated analytics and a patient-centric mindset

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Agency Business briefs: June 2014

Agency Business briefs: June 2014

News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris

Publicis, Facebook ink deal

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.

Omnicom, Publicis reset after failed merger

Omnicom, Publicis reset after failed merger

After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.

Roska rebrands to PulseCX

Roska rebrands to PulseCX

The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.

Agency Business briefs: May 2014

Agency Business briefs: May 2014

Newson ID Media, Frontline Medical Communications and ContextMedia

Precision for Medicine acquires Hobart Group Holdings

Precision for Medicine acquires Hobart Group Holdings

Precision for Medicine has acquired Hobart Group Holdings, which specializes in strategic communications that address payer needs.

New pres. takes helm of combined agency

New pres. takes helm of combined agency

The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.

Wego brings on ex-Sanofi digital lead

Wego Health announced it has added Todd Kolm as SVP, strategy and insights.

Palio+Ignite names new president

Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.

Star Group merges with Vox Medica, Calcium NYC

Star Group merges with Vox Medica, Calcium NYC

The newly formed group will be known as Calcium with Steve Michaelson, formerly of Rosetta Wishbone, at the helm.

CDM Group elevates Prince to president

CDM Group elevates Prince to president

CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.

Apollo taps W2O as LAP-BAND AOR

Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.

Agency Business briefs:April 2014

Agency Business briefs:April 2014

News on N.S. Bienstock, Ogilvy CommonHealth, AbelsonTaylor and TGaS

LEO Pharma and Edelman extend their partnership

LEO Pharma and Edelman extend their partnership

LEO Pharma has inked an extension for its public relations contract with Edelman's Frankfurt, Germany office, according to news outlet PMLiVE.

Med Ed Report briefs: April 2014

Med Ed Report briefs: April 2014

News on NCCPA, ISMPP, Haymarket Medical Education and the Sunshine Act

Game Changers 2014

Game Changers 2014

Contact information for companies

Game-changing companies

Game-changing companies

MM&M's showcase of healthcare marketing, communications, tech, media and ­research companies that are helping to shape the future of the industry.

10 trends that are turning healthcare on its head

10 trends that are turning healthcare on its head

The healthcare industry continues to transform at breathtaking speed but, for marketers, the benefits of change outweigh the costs. Jess Seilheimer reports on 10 game-changing healthcare themes

Read the 2014 Game Changers digital edition

Read the 2014 Game Changers digital edition

Click the above link to access the complete Digital Edition of the 2014 Game Changers issue, with all text, charts and pictures.

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare has rebranded to FCB Health, and has also acquired UK healthcare agency Halesway, effective immediately, the agency announced today

Agency Business briefs: March 2014

Agency Business briefs: March 2014

News on Rosetta, StoneArch and Intouch Solutions

Indie ad agency forms new network

Indie ad agency forms new network

Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.

Agency Business briefs: February 2014

Agency Business briefs: February 2014

News on Havas, Fingerpaint Marketing, 3D Communications and Ogilvy

Agencies step up recruiting to capitalize on unrest

Agencies step up recruiting to capitalize on unrest

Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.

McCann Health names new Americas lead

The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.

McCann vet Piasecki in dual role at inVentiv

McCann vet Piasecki in dual role at inVentiv

The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.

Ogilvy lands Endo pain, men's health work

Ogilvy lands Endo pain, men's health work

Endo signed Ogilvy PR to a one-year deal for comms support, following a selection process that reportedly lasted but a few weeks.

Geider takes reins at ICC Lowe Pace

Geider takes reins at ICC Lowe Pace

Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.

Agency Business briefs: January 2014

Agency Business briefs: January 2014

News on the Medical Advertising Hall of Fame, McCann WorldGroup, Allergan and Benchworks

Professional Media briefs: January 2014

Professional Media briefs: January 2014

News on PubMed, UBM Canon, F1000 Research and Elsevier

Professional Marketing briefs: January 2014

Professional Marketing briefs: January 2014

News on Araid Pharma, Bristol-Myers Squibb, Forest Labs and Eisai

LehmanMillet formalizes strategy dept.

LehmanMillet formalizes strategy dept.

The Boston-based agency hopes the new department will allow teams a broader perspective.

Agency Business briefs: December 2013

Agency Business briefs: December 2013

News on Clearpath Health Communications, Publicis,Omnicom, Incubate and Lilly

The 2015 healthcare agency questionnaire, for firms hoping to be featured in the Top 100 Agencies issue, is live. Click here to be considered.

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