Lions Health announces 2015 jury presidents

The annual awards show, celebrating creativity in marketing communications, has named Langland's executive creative director and Sudler & Hennessey chief creative officer to lead the jury.

Hey Pharma, Here's Why Your Customer Service Shouldn't Suck

Hey Pharma, Here's Why Your Customer Service Shouldn't Suck

"Customer service is more than just a nice-to-have. In this competitive marketplace, it can mean the difference between your brand or someone else's."

Ariz. film, entertainment agency adds depth to Fingerpaint

Ariz. film, entertainment agency adds depth to Fingerpaint

With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.

Rethinking Healthcare Communications Through the Prism of Rare Diseases

Rethinking Healthcare Communications Through the Prism of Rare Diseases

Success today is predicated on recognizing that every patient is different, every disease is different, every drug, every breakthrough and every cure is different.

The Growing Prevalence of Affordability Messaging

The Growing Prevalence of Affordability Messaging

"Today's conversations between sales reps and their HCP customers often include talk about a drug's savings offer. And on the non-personal/digital front, many of pharma's biggest brands are putting cost savings front and center."

Abbate to end tenure at Pacific Communications

Abbate to end tenure at Pacific Communications

Craig Sullivan is tapped to take over as president upon Abbate's retirement at the end of the year.

Five things for pharma marketers to know: Monday, November 3

Five things for pharma marketers to know: Monday, November 3

Bayer Consumer consolidates agency business; Publicis offers $3.7 billion for Sapient; Boehringer Ingelheim signs option deal for fatal lung disease drug.

MM&M Awards 2014: Gazing at the Stars

MM&M Awards 2014: Gazing at the Stars

Standouts from the pharma, agency and media worlds aligned on the evening of October 2, as the industry saluted the winners of the 2014 MM&M Awards. Click on the slideshow below to see a gallery of pictures from the event

How Generations Y and Z Will Rock the Pink

How Generations Y and Z Will Rock the Pink

The next generations will engage with the digital world in a way that could effect real change in breast cancer.

RavineRock Partners (Skill Sets Live)

MM&M senior editor, Larry Dobrow, discusses sales force enablement with Rich Daly, managing partner at RavineRock Partners and former president of US diabetes for AstraZeneca.

Boston Therapeutics (Skill Sets Live)

MM&M senior editor, Larry Dobrow, discusses innovation in diabetes with Guy Platt, business development executive of Boston Therapeutics.

AbelsonTaylor (Skill Sets Live)

AbelsonTaylor (Skill Sets Live)

MM&M senior editor Larry Dobrow discusses how to optimize the user experience on digital sales tools with Jose Andrade, VP, director of interactive technology and Emily Tower, VP of digital strategy and analytics for AbelsonTaylor.

True Health and Wellness (Skill Sets Live)

True Health and Wellness (Skill Sets Live)

MM&M senior editor, Larry Dobrow, discusses reaching no-see physicians with Kevin Dunn, SVP of strategy and Lauren Hartkorn, account director of True Health + Wellness.

Five things for pharma marketers to know: Monday, October 20, 2014

Five things for pharma marketers to know: Monday, October 20, 2014

Suit alleges Purdue's OxyContin turned eastern Kentucky into "Wild West"; AbbVie-Shire $1.6B break-up fee could be tax write-off; Lilly CEO tells WSJ that 2014 has been "toughest year."

Cadient acquired by tech co. Cognizant

Cadient acquired by tech co. Cognizant

In an estimated $30-million deal, Pennsylvania healthcare comms agency Cadient Group is to be acquired by tech consultancy Cognizant.

Five things for pharma marketers to know: Wednesday, October 8

Five things for pharma marketers to know: Wednesday, October 8

Cadient is being acquired by consultancy Cognizant; Valeant ups the ante in Allergan bid; BMS settles Sustiva patent suits; Americans are dying at a lesser rate; Stricter Ebola screening at aiprorts.

Ogilvy CommonHealth acquires Element Marketing Group

The acquisition is meant to bolster the WPP agency's payer and market-access capabilities.

Using performance-based pricing to tap gold in mature products

Using performance-based pricing to tap gold in mature products

The pharmaceutical industry's need for promotional spending has never been greater

Announcing the 2014 MM&M Award Winners

Announcing the 2014 MM&M Award Winners

The results are in! Here are the Gold and Silver Award winners from the 2014 MM&M Awards:

TEDMED 2014: Changing the Game & Curing the Sickness of Fear

TEDMED 2014: Changing the Game & Curing the Sickness of Fear

The great thing about TEDMED—the promise of the brand—is that it will inspire you to see the world differently. On this most important score, TEDMED succeeded in some spectacular ways.

Brown leaves ICC Lowe, takes reins at indie network

Brown leaves ICC Lowe, takes reins at indie network

Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.

Top 100 Agencies 2014: Plugged Into New Thinking

Top 100 Agencies 2014: Plugged Into New Thinking

After a period of retrenchment and reinvention, agency business may, just may, be looking up—according to our annual agency benchmark survey of healthcare firms. And for many, the focus is firmly on a new age of personalized communications, sophisticated analytics and a patient-centric mindset

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Agency Business briefs: June 2014

Agency Business briefs: June 2014

News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris

Publicis, Facebook ink deal

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.

Omnicom, Publicis reset after failed merger

Omnicom, Publicis reset after failed merger

After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.

Roska rebrands to PulseCX

Roska rebrands to PulseCX

The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.

Agency Business briefs: May 2014

Agency Business briefs: May 2014

Newson ID Media, Frontline Medical Communications and ContextMedia

Precision for Medicine acquires Hobart Group Holdings

Precision for Medicine acquires Hobart Group Holdings

Precision for Medicine has acquired Hobart Group Holdings, which specializes in strategic communications that address payer needs.

New pres. takes helm of combined agency

New pres. takes helm of combined agency

The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.

AbbVie art gallery: Looking at patient POV

Wego brings on ex-Sanofi digital lead

Wego Health announced it has added Todd Kolm as SVP, strategy and insights.

Palio+Ignite names new president

Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.

Live videos from the Cannes Lions

Blog test piece

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.

Star Group merges with Vox Medica, Calcium NYC

Star Group merges with Vox Medica, Calcium NYC

The newly formed group will be known as Calcium with Steve Michaelson, formerly of Rosetta Wishbone, at the helm.

CDM Group elevates Prince to president

CDM Group elevates Prince to president

CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.

Apollo taps W2O as LAP-BAND AOR

Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.

Agency Business briefs:April 2014

Agency Business briefs:April 2014

News on N.S. Bienstock, Ogilvy CommonHealth, AbelsonTaylor and TGaS

LEO Pharma and Edelman extend their partnership

LEO Pharma and Edelman extend their partnership

LEO Pharma has inked an extension for its public relations contract with Edelman's Frankfurt, Germany office, according to news outlet PMLiVE.

Med Ed Report briefs: April 2014

Med Ed Report briefs: April 2014

News on NCCPA, ISMPP, Haymarket Medical Education and the Sunshine Act

Game Changers 2014

Game Changers 2014

Contact information for companies

Game-changing companies

Game-changing companies

MM&M's showcase of healthcare marketing, communications, tech, media and ­research companies that are helping to shape the future of the industry.

10 trends that are turning healthcare on its head

10 trends that are turning healthcare on its head

The healthcare industry continues to transform at breathtaking speed but, for marketers, the benefits of change outweigh the costs. Jess Seilheimer reports on 10 game-changing healthcare themes

Read the 2014 Game Changers digital edition

Read the 2014 Game Changers digital edition

Click the above link to access the complete Digital Edition of the 2014 Game Changers issue, with all text, charts and pictures.

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare has rebranded to FCB Health, and has also acquired UK healthcare agency Halesway, effective immediately, the agency announced today

Agency Business briefs: March 2014

Agency Business briefs: March 2014

News on Rosetta, StoneArch and Intouch Solutions

Indie ad agency forms new network

Indie ad agency forms new network

Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.

Agency Business briefs: February 2014

Agency Business briefs: February 2014

News on Havas, Fingerpaint Marketing, 3D Communications and Ogilvy

Agencies step up recruiting to capitalize on unrest

Agencies step up recruiting to capitalize on unrest

Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.

McCann Health names new Americas lead

The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.

McCann vet Piasecki in dual role at inVentiv

McCann vet Piasecki in dual role at inVentiv

The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.

Ogilvy lands Endo pain, men's health work

Ogilvy lands Endo pain, men's health work

Endo signed Ogilvy PR to a one-year deal for comms support, following a selection process that reportedly lasted but a few weeks.

Geider takes reins at ICC Lowe Pace

Geider takes reins at ICC Lowe Pace

Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.

Agency Business briefs: January 2014

Agency Business briefs: January 2014

News on the Medical Advertising Hall of Fame, McCann WorldGroup, Allergan and Benchworks

Professional Media briefs: January 2014

Professional Media briefs: January 2014

News on PubMed, UBM Canon, F1000 Research and Elsevier

Professional Marketing briefs: January 2014

Professional Marketing briefs: January 2014

News on Araid Pharma, Bristol-Myers Squibb, Forest Labs and Eisai

LehmanMillet formalizes strategy dept.

LehmanMillet formalizes strategy dept.

The Boston-based agency hopes the new department will allow teams a broader perspective.

Agency Business briefs: December 2013

Agency Business briefs: December 2013

News on Clearpath Health Communications, Publicis,Omnicom, Incubate and Lilly

CMS rolls out new researcher tool

The Centers for Medicare and Medicaid Services (CMS) unveiled a new research tool last month.

UK, Brazilian ads take top honors at Globals

UK, Brazilian ads take top honors at Globals

An organ-donation campaign with a Brazilian football tie-in, and a UK managed-access company's series of documentary films, took top honors.

Myers parts ways with Palio+Ignite

Myers parts ways with Palio+Ignite

Mike Myers, president, and two other senior execs have left the agency Palio+Ignite, and a trio of long-time Palio leaders has assumed leadership of the inVentiv Health Communications shop.

Turning agencies' blues into children's cheer

Turning agencies' blues into children's cheer

AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.

Professional Marketing briefs: November 2013

Professional Marketing briefs: November 2013

News on Merck, Pfizer and United Drug Plc

Professional Media briefs: November 2013

Professional Media briefs: November 2013

News on the American Journal of Obstetrics and Gynecology, Elsevier and Science

Heartbeat becomes part of Saatchi & Saatchi Wellness

Heartbeat becomes part of Saatchi & Saatchi Wellness

Saatchi & Saatchi Health Communications and Wellness merge, Heartbeat brought into the fold.

ExL Pharma (Digital Pharma East 2013)

ExL Pharma (Digital Pharma East 2013)

Jayson Mercado, head of digital events at ExL Pharma, chats to MM&M Executive Editor, Marc Iskowitz, about the changing industry landscape and the evolution of digital. [SPONSORED CONTENT]

e-Healthcare Solutions (Digital Pharma East 2013)

e-Healthcare Solutions (Digital Pharma East 2013)

R.J. Lewis, President and CEO of e-Healthcare Solutions, shares his unique views on informed targeting with Marc Iskowitz, MM&M Executive Editor. [SPONSORED CONTENT]

IOMEDIA (Digital Pharma East 2013)

IOMEDIA (Digital Pharma East 2013)

MM&M Executive Editor, Marc Iskowitz, discusses pharma's digital maturation process with Peter Korian, President and Founder of IOMEDIA. [SPONSORED CONTENT]

Agencies ready to rock for charity

Agencies ready to rock for charity

Pharmapalooza, the industry's annual "battle of the bands" charity contest, returns to New York's B.B. King Blues Club & Grill on Wednesday, November 6th.

Is the current agency model a joke?

Is the current agency model a joke?

Why agencies must get out of the strategy business.

Intouch creates HCP content division

Intouch creates HCP content division

Growing client demand encouraged the agency to make its HCP content capabilities official.

Agency Business briefs: October 2013

Agency Business briefs: October 2013

News on Intouch Solutions, Cambridge BioMarketing, MedEvoke and Eveo

Mc|K Healthcare and Neupro go their separate ways

Mc|K Healthcare and Neupro go their separate ways

Mc|K Healthcare said it resigned its largest account, UCB's Neupro patch, as the agency shifts its creative vision

Women take helm at LehmanMillet

Women take helm at LehmanMillet

Carolyn Morgan who has led LehmanMillet's West Coast office, was promoted to president and Deborah Lotterman to chief creative officer

Exclusive: Female duo takes agency helm ahead of Lehman's exit

Exclusive: Female duo takes agency helm ahead of Lehman's exit

Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.

Mc|K resigns UCB Parkinson's patch as part of creative reboot

Mc|K Healthcare, in the midst of overhauling its creative vision, said it resigned its largest account, UCB's $176-million Neupro Parkinson's patch.

Agency Business briefs: September 2013

Agency Business briefs: September 2013

News on Giant Creative/Strategy, Tonic Life Communications, Coyne Public Relations and Spectrum Science

Weber Shandwick brings on veteran PR hand Smirnoff

Weber Shandwick brings on veteran PR hand Smirnoff

PR Firm Weber Shandwick announced that Susan Smirnoff will join its health practice as EVP/senior counselor

inVentiv network ups international footprint

inVentiv network ups international footprint

InVentiv Health Communications (iMC) expanded its brainpower's reach to include New York and Tokyo, adding to existing locations in Dallas, Philadelphia, London, Paris, Munich and Shanghai.

Med Ed Report briefs: September 2013

Med Ed Report briefs: September 2013

News about Pri-Med, Astellas Scientic, Medical Affairs, UCSD and CircleScience

Smirnoff switches over to Weber's health practice

Smirnoff switches over to Weber's health practice

Weber Shandwick hired Susan Smirnoff away from the healthcare practice of Ruder Finn, where she had spent more than three decades.

Merck buys controlling stake in Physicians Interactive

The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Cadient builds "From Philly to Boston with Love" campaign

Cadient builds "From Philly to Boston with Love" campaign

Cadient effort supports The One Fund Boston's efforts to help those affected by the Boston Marathon bombing

Tomasi turns P&G into a sleep giant

Tomasi turns P&G into a sleep giant

Dave Tomasi, Vicks North America marketing director

Agency Business briefs: August 2013

Agency Business briefs: August 2013

News on Rosetta, Discovery USA, LehmanMillet and McCann Health

Fingerpaint buys production shop

Fingerpaint Marketing has acquired the audio and video production shop Cotton Hill

Piasecki takes on US regional role

Piasecki takes on US regional role

Marci Piasecki was promoted to regional director, North America, overseeing all five US professional agencies in McCann Health

Publicis Omnicom merger puts healthcare clients under one roof

Publicis Omnicom merger puts healthcare clients under one roof

Over the weekend, Publicis Omnicom vaulted past WPP to become the world's biggest ad holding company. The task now falls on its co-CEOs to sort out any conflicts and prevent defections.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

McCann Health calls on Piasecki to head region

McCann Health calls on Piasecki to head region

Marci Piasecki was promoted to regional director, North America, with oversight over all five US professional agencies in McCann Health, the most senior of a series of personnel moves the network said are designed to bolster the operation.

Agency Business briefs: June 2013

Agency Business briefs: June 2013

News on Digitas Health New York, Compass Healthcare Marketers, Valeant Pharmaceuticals, Edelman and Allergan

CAHG and Diaceutics partner on personalized medicine

CAHG and Diaceutics partner on personalized medicine

CAHG is partnering with Diaceutics Limited to develop a practice around personalized medicines.

PHCG plans a return to growth: CEO

PHCG plans a return to growth: CEO

Publicis Healthcare Communications Group (PHCG) is hoping to return to growth after a tame 2012, its CEO said.

Med Ed Report briefs: June 2013

Med Ed Report briefs: June 2013

News on the Australian Medical Association, Sanofi, GAME, Novartis and KnowledgePoint 360

Consultants see big growth in India

Double-digit growth and a fragmented healthcare system in India have spurred consultancies and data firms, although experts say pricing for services varies widely.

Doximity adds an iPad app—and 40,000 new members

Doximity adds an iPad app—and 40,000 new members

Professional physician network Doximity hit two milestones this spring: membership hit 160,000 US physicians and the network released an iPad app that will help doctors better leverage the network


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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