McCann Health forms new global consultancy

McCann Health forms new global consultancy

The consultancy includes Double Helix, which was acquired by McCann in 2012.

W2O acquires Pure Communications, plans to create new health and tech agency

W2O acquires Pure Communications, plans to create new health and tech agency

Pure Communications CEO Andrea Johnston will lead the combined agency.

Expect healthcare agencies to make more digital acquisitions: report

Expect healthcare agencies to make more digital acquisitions: report

Mergers and acquisitions targeting digital and data capabilities increased 60% to $1 billion in the first half of 2016.

W2O faces gender discrimination suit from former staffer

W2O faces gender discrimination suit from former staffer

Lynn Fox is suing W2O. She was laid off in March, seven months after the agency network bought her San Francisco-based boutique, Fox Communications.

Kevin Roberts resigns from Saatchi & Saatchi after gender diversity controversy

Kevin Roberts resigns from Saatchi & Saatchi after gender diversity controversy

He resigned as Saatchi & Saatchi's executive chairman following his controversial remarks over gender diversity.

W2O names Gillespie chief strategy officer of medtech practice

W2O names Gillespie chief strategy officer of medtech practice

She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.

Huntsworth Health revenue rose 18% in the first half of 2016

Huntsworth Health revenue rose 18% in the first half of 2016

Red, a Huntsworth agency, also counted Sanofi as a new client.

GSK Consumer Healthcare to prioritize digital after agency review

GSK Consumer Healthcare to prioritize digital after agency review

Now that it has consolidated its global agency roster, GSK Consumer Healthcare aims to increase digital marketing efforts.

Why competing agencies are joining forces to give parents more time off

Why competing agencies are joining forces to give parents more time off

Twenty shops, including Co:Collective, Wolff Olins, and 72andSunny, have signed onto the Pledge Parental Leave coalition since March.

Arnold's Gary Scheiner to lead creative at ghg

Arnold's Gary Scheiner to lead creative at ghg

Scheiner has held jobs in and out of healthcare over the course of his career.

Prounis describes her decision to sell Flashpoint stake as personal

Prounis describes her decision to sell Flashpoint stake as personal

Prounis sold her stake in Flashpoint to Omnicom, which is merging the agency with four other shops to create DDB Health.

Cancer detection tool among projects chosen for Publicis90 initiative

Cancer detection tool among projects chosen for Publicis90 initiative

U.S. companies accounted for nearly a quarter of the startups funded to celebrate Publicis' 90th anniversary.

3 questions for 5 of the agency world's leading executives

3 questions for 5 of the agency world's leading executives

Five executives from the industry's largest holding companies discuss their move away from the traditional network structure.

How the healthcare agency solar system evolved this year

How the healthcare agency solar system evolved this year

A number of mergers and acquisitions among healthcare agencies in 2015 and 2016 changed the landscape.

Revenues surge as agencies adapt to health-tech, payer trends

Revenues surge as agencies adapt to health-tech, payer trends

Healthcare agencies focus on freeing pharma brands from their collaboration cocoons to work with health tech companies, while squaring away access concerns.

The top 100 healthcare agencies, ranked by 2015 revenue

The top 100 healthcare agencies, ranked by 2015 revenue

Ogilvy CommonHealth Worldwide, FCB Health, and McCann Health North America are North America's biggest healthcare agencies, based on 2015 revenue.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

At Work With: Kantar Health's Tom Haskell

At Work With: Kantar Health's Tom Haskell

The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

The new healthcare network combines several US and European professional agencies, Omnicom said.

Razorfish Health names new managing director

Razorfish Health names new managing director

David Paragamian, previously of Huntsworth Health, is the new managing director of Razorfish Health.

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

The agency has hired Sally Barton as head of the U.S. healthcare practice/

FleishmanHillard veteran Betsy Neville launches healthcare shop Hippos

FleishmanHillard veteran Betsy Neville launches healthcare shop Hippos

Betsy Neville, former senior partner and leader of the reputation management practice for the Americas at FleishmanHillard, has launched her own healthcare communications agency.

Concentric promotes three as managing partner departs

Concentric promotes three as managing partner departs

The healthcare agency promoted three executives to SVP and said a search for a new president is underway.

Klick opens NY office with slew of agency 'rock stars'

Klick opens NY office with slew of agency 'rock stars'

New creative, account planning, and payer access talent lays groundwork for agency's first formal ex-Canada office.

Sudler NY reorganizes, promotes 6 to EVP

Sudler NY reorganizes, promotes 6 to EVP

The agency underwent a reorganization just months after its parent company, Sudler & Hennessey, did the same.

W2O sells stake to private-equity firm

W2O sells stake to private-equity firm

The agency network said the private equity firm won't be involved in its day-to-day operations, but it will help its growth strategy.

Omnicom PR Group acquires healthcare shop Rabin Martin

Omnicom PR Group acquires healthcare shop Rabin Martin

It is the group's first acquisition since it was assembled in February under CEO Karen van Bergen.

An emotional bond with patients is key, says Elemental Machines' Iyengar

An emotional bond with patients is key, says Elemental Machines' Iyengar

At the MM&M Transforming Healthcare conference, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.

Omnicom to acquire BioPharm Communications

Omnicom to acquire BioPharm Communications

Omnicom recently reorganized its health agencies under the Omnicom Health Group umbrella.

Time is running out: Fill in MM&M's Agency questionnaire

Time is running out: Fill in MM&M's Agency questionnaire

Did your agency report record growth in 2015? Tell us why when you fill out the A-to-Z questionnaire for MM&M's upcoming agency issue. The deadline is Friday.

2016 Pharma Report: All the data in one place

2016 Pharma Report: All the data in one place

Learn more about the top therapeutic categories by sales, top companies by revenue, top drugs by sales, and more.

10. Sanofi

The big news: Sanofi and its partner Regeneron received approval for the first PCSK9 inhibitor to come to market in the U.S.: Praluent. But Praluent's sales to date haven't awed analysts.

Post Pfizer, Allergan faces the future

Post Pfizer, Allergan faces the future

Mere days after the Pfizer deal collapsed, top Allergan executives had nary an air of regret about them.

Publicis Healthcare names Jarecke-Cheng global comms chief

Publicis Healthcare names Jarecke-Cheng global comms chief

Publicis Healthcare Communications Group has hired Kipp Jarecke-Cheng as global chief communications officer.

FCB agency veteran, Renée Wills, joins Kinch

FCB agency veteran, Renée Wills, joins Kinch

After six years as president of Trio, Renée Wills has joined newly formed agency Kinch.

Intouch Solutions' Weissberg on the rising payer voice

Intouch Solutions' Weissberg on the rising payer voice

The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.

At Work With: Cello Health's Jon Bircher

At Work With: Cello Health's Jon Bircher

"I continue to look for ways to stretch myself or ways I can get involved or influence the business," said the new CCO of Cello Health.

Omnicom merges Corbett, LLNS into TBWA/ WorldHealth brand

Omnicom merges Corbett, LLNS into TBWA/ WorldHealth brand

LLNS CEO Sharon Callahan has been named CEO of TBWA/WorldHealth, which is based in New York.

Infographic: Better promotion of clinical trials

Infographic: Better promotion of clinical trials

Companies spend $2 billion per year recruiting patients for clinical trials. A survey of 702 adults, conducted from December 2015 to January 2016, points to a need for more awareness.

LehmanMillet becomes Precisioneffect following acquisition

LehmanMillet becomes Precisioneffect following acquisition

The Boston-based agency was acquired by Precision Medicine Group in May.

W2O, Lagrant Foundation team up on healthcare diversity push

W2O, Lagrant Foundation team up on healthcare diversity push

The healthcare-focused agency network is committed to spending $50,000 over three years to the Future Leaders in Healthcare Fellowship Program.

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

Giant hires new Philadelphia GM and creative director

Giant hires new Philadelphia GM and creative director

Giant appointed Ben Mallory, who has held creative leadership roles at AstraZeneca, as its new executive creative director.

Sudler & Hennessey acquires West Coast digital marketing firm

Sudler & Hennessey acquires West Coast digital marketing firm

Viscira, a digital marketing agency, works with GlaxoSmithKline, Merck, and Genentech, among other life-sciences companies.

Facebook's Everson: Agencies lagging on mobile creative

Facebook's Everson: Agencies lagging on mobile creative

Facebook has found that 43% of people who watch the first three seconds of a video will stay for 10 seconds. To create engagement, agencies need to rethink the creative approach.

Giant's McCasland on chasing novelty

Giant's McCasland on chasing novelty

McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.

Palio consolidates, closes two offices

Palio consolidates, closes two offices

The agency plans to collaborate more with the rest of its network, inVentiv Health.

At Work With: McCann Health North America's Tammy Fischer

At Work With: McCann Health North America's Tammy Fischer

"Nothing is as powerful as when you see the courage on a patient's face, completely unknown to you, with the will and determination to fight a disease," said the chief growth officer of McCann Health North America.

Omnichannel Marketing 2016: AbelsonTaylor

Omnichannel Marketing 2016: AbelsonTaylor

In 1981 we started an agency because we wanted to chart our own course. Thirty-five years later we have become the largest independent healthcare agency of record in the world.

Omnichannel Marketing 2016: Rx Edge

Omnichannel Marketing 2016: Rx Edge

Since our inception, in 2000, pharmaceutical marketers have counted on Rx EDGE to help them acquire and educate new patients while increasing brand awareness.

Omnichannel Marketing 2016: Clinical Mind

Omnichannel Marketing 2016: Clinical Mind

ClinicalMind is a full-service medical communications company with extensive experience in specialty therapeutic areas.

Omnichannel Marketing 2016: Skipta

Omnichannel Marketing 2016: Skipta

Skipta is the leading social network of specialized online medical communities for verified healthcare professionals.

Omnichannel Marketing 2016: HealthLink Dimensions

Omnichannel Marketing 2016: HealthLink Dimensions

HealthLink Dimensions provides healthcare data solutions to healthcare and life-science organizations to improve master data management, compliance, and marketing initiatives.

Omnichannel Marketing 2016: 4INFO

Omnichannel Marketing 2016: 4INFO

4INFO offers a mobile-first ad tech platform that enables national pharma brand advertisers to target audiences across mobile devices and desktops precisely and then measure the success of those campaigns.

Sudler & Hennessey creates science and learning focus

Sudler & Hennessey creates science and learning focus

Sudler & Hennessey is reorganizing the ways its businesses report to its dual CEOs.

Hill+Knowlton Strategies taps new U.S. health practice lead

Hill+Knowlton Strategies taps new U.S. health practice lead

The agency brought on Penny Mitchell to lead its U.S. health practice.

Omnicom formalizes health group led by CDM's Wise

Omnicom formalizes health group led by CDM's Wise

The division, dubbed Omnicom Health Group, claims to serve 70% of the top 100 pharma brands.

Eastwick launches new health tech practice

Eastwick launches new health tech practice

Eastwick has launched a healthcare technology practice and announced a partnership with Launchpad Digital Health.

Havas Health partners with data firm to find rare disease patients

Havas Health partners with data firm to find rare disease patients

The agency announced a partnership with Vencore Health Analytics to help pair rare disease patients with drugmakers.

Fingerpaint hires Bruce Rooke, longtime GSW creative lead

Fingerpaint hires Bruce Rooke, longtime GSW creative lead

Rooke will lead the agency's new ideation and innovation group.

Nathan joins PulseCX as chief creative officer

Nathan joins PulseCX as chief creative officer

The former managing director of Razorfish Health brings his experience in healthcare marketing to the agency.

Ogilvy CommonHealth launches new agency for smaller clients

Ogilvy CommonHealth launches new agency for smaller clients

Ogilvy CommonHealth Nano is designed to help clients that market products to primary care providers.

The Medical Advertising Hall of Fame honors its 2016 inductees

The Medical Advertising Hall of Fame honors its 2016 inductees

About 300 people gathered in New York City to celebrate this year's honorees.

InVentiv Health's O'Kane on using humor to combat change

InVentiv Health's O'Kane on using humor to combat change

"Under no circumstances should you lose your sense of humor," says the PR group's new US managing director.

Shannon Hartley, former head of Razorfish Health, joins nonprofit

Shannon Hartley, former head of Razorfish Health, joins nonprofit

She is the first chief marketing officer for Shatterproof.

IPO filing reveals Cannes Lions makes $59 million in annual revenue

IPO filing reveals Cannes Lions makes $59 million in annual revenue

Lions Health, launched in 2014, generated $1.9 million in revenue last year.

Burcin departs Havas network for Klick Health in senior-staffing push

Burcin departs Havas network for Klick Health in senior-staffing push

Burcin's charge is to keep momentum going at the indie agency, known for placing ice-cream carts outside of rival agencies and other recruiting tactics.

McCann Torre Lazur names new president

McCann Torre Lazur names new president

After Bill McEllen's departure, the company promoted Mark Willmann to lead the agency.

Medical Advertising Hall of Fame inductees of 2016

Medical Advertising Hall of Fame inductees of 2016

A pharma research forefather. An agency builder. A "guy you wanted in the room." These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.

InVentiv Health PR promotes O'Kane to MD

InVentiv Health PR promotes O'Kane to MD

Former Biosector 2 US MD Jeanine O'Kane was named inVentiv Health PR Group's US MD.

Johnson & Johnson Baby appoints AKQA as China AOR

Johnson & Johnson Baby appoints AKQA as China AOR

Following November pitch, WPP agency will handle digital strategy, creative and social in region.

Kantar Health names CEO of Europe

Kantar Health names CEO of Europe

Michel Murino, former CEO of southern Europe and France, will now head the company's regional operations in Europe.

At Work With: Fingerpaint's Joe Acee

At Work With: Fingerpaint's Joe Acee

"A global launch of a type-2 diabetes drug. It was a four-year trail of cheers and tears."

Weber Shandwick reorganizes its healthcare practice

Weber Shandwick reorganizes its healthcare practice

The agency named a new chief strategist and creative director along with new leads for its Minnesota, Chicago and New York healthcare practices.

Pharma marketing agencies merge to form Aventria Health Group

Pinnacle Health Communications and Franklyn Healthcom merge to offer "more complete" customer-centric solutions.

Former Greyhealth and CDM executives launch Minds + Assembly

Former Greyhealth and CDM executives launch Minds + Assembly

The healthcare agency debuts with Swedish-based pharma company Orexo as its first client.

7 takeaways from StartUp Health's annual report

7 takeaways from StartUp Health's annual report

The digital health sector brought in an estimated $6 billion in funding in 2015.

Weber Shandwick buys healthcare specialist ReviveHealth

Weber Shandwick buys healthcare specialist ReviveHealth

Nashville-based ReviveHealth posted $8.7 million in revenue in 2014.

Millennials advocate for technology and promotion at agencies but are slow to take risks

Millennials advocate for technology and promotion at agencies but are slow to take risks

Millennials at pharma agencies are driven and tech-savvy but also pay too much attention to promotion and the shape of their careers, say agency leaders.

Q&A: Why McCann Health set up a pharmacy focused agency

Q&A: Why McCann Health set up a pharmacy focused agency

A Q&A with Sandra Carey, president of the McCann Pharmacy Initiative, on the move to push pharmacy to the forefront.

ICC and Pace merge, renamed Cure

ICC and Pace merge, renamed Cure

FCB Health opted to merge the two agencies and rebrand their US shops, which together plan to fill 40 open positions in 2016.

Precision for Medicine receives $75 million investment

Private equity firm TPG Growth invested in the healthcare services company, which plans to use the funds to expand its capabilities and reach.

Our most read agency stories of 2015

Our most read agency stories of 2015

Mergers, acquisitions and reorganizations among pharma agencies piqued your interest in 2015.

A legendary letter: Bill Bernbach's 1940s plea for creativity

A legendary letter: Bill Bernbach's 1940s plea for creativity

The note is exceptional not merely for its passion—Bernbach admits to being "damned worried" about the agency's future—but for its historical resonance.

Pfizer and Allergan merger to create uncertainty for agencies, execs say

Pfizer and Allergan merger to create uncertainty for agencies, execs say

The deal not only creates the world's largest drugmaker but also one of the world's largest advertisers.

Urhekar, in biggest move yet as Americas president, unites McCann Health NA agencies

Urhekar, in biggest move yet as Americas president, unites McCann Health NA agencies

IPG's McCann Health announces branding and operational changes aimed at integrating its US and Canadian shops.

Q&A: Nick Colucci on the Publicis reorganization

Q&A: Nick Colucci on the Publicis reorganization

Publicis Groupe plans to restructure the company into four business units. Publicis Healthcare CEO Nick Colucci discusses the impact on healthcare agencies.

Edelman signs China health comms partnership

Edelman signs China health comms partnership

The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.

Medac hires HCB to promote RA drug

Medac hires HCB to promote RA drug

The drugmaker's lead product, Rasuvo, is an injectable version of a commonly prescribed drug used to treat rheumatoid arthritis.

Havas Health mourns colleague killed in Paris attacks

Havas Health mourns colleague killed in Paris attacks

The agency launched a giving campaign to celebrate the life of Christophe Foultier.

PDI stockholders to vote on commercial services sale

PDI stockholders to vote on commercial services sale

The contract sales organization plans to sell its commercial services business to Publicis Healthcare Communications Group.

Havas, Publicis employees among the victims in Paris attacks

Havas, Publicis employees among the victims in Paris attacks

Six employees from the Paris-based agency networks lost their lives in the attacks on Friday.

Havas adds med-ed shop

Havas adds med-ed shop

Havas Health acquired Lexington, Kentucky-based agency Symbiotix.

Precision for Value buys healthcare economics firm

It marks the agency's second acquisition in seven months.

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

Interpublic's dedicated group extended its brief beyond North America.

Guidemark Health hires chief strategy officer

Guidemark Health hires chief strategy officer

The independent agency hired ICC Lowe executive Martin Mannion.

GCI Health ups Cahill to North America president

GCI Health ups Cahill to North America president

Sherry Goldberg will replace her as New York market leader.

Medical Advertising Hall of Fame names 2016 inductees

Medical Advertising Hall of Fame names 2016 inductees

This year's inductees are C.Marshall Paul and Scott Cotherman. Ken Begasse Sr. will receive the 2016 Lifetime Achievement Award.

Finn Partners names Kuhl senior partner

Finn Partners names Kuhl senior partner

Kristie Kuhl, previously EVP at Cohn & Wolfe, is tasked with building out the agency's pharmaceutical business.

Grey Healthcare Group invests in OptimizeRx

Grey Healthcare Group invests in OptimizeRx

Ghg's financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.

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