Havas Health adds PR agency Just:: Health Communications in bid to expand its global footprint.
Fourth and fifth members of network add healthcare advertising and PR expertise.
AstraZeneca, DigitasLBI New York take top prize in pharma category at Cannes Lions Health; Teva buys a stake in Mylan; Shire tops pharma reputation survey.
The second annual Lions Health creativity festival ended Saturday.
AstraZeneca's "Take it from a Fish" took the top prize.
The health benefits exchange also retained Ogilvy Public Relations for its $2-million-a-year communications account, PRWeek reported.
MM&M news editor Jaimy Lee talks with Paul O'Neill, president, and Mindy Price, group planning director of Ogilvy CommonHealth Worldwide to discuss the fundamental changes affecting the healthcare consumer.
MM&M news editor Jaimy Lee sits down with the Jim DeLash, director, multi-channel marketing, GlaxoSmithKline to dicuss customer segmentation and the new definition of multi-channel marketing.
MM&M news editor Jaimy Lee sits down with Heather Gervais, Athenahealth vice president of commercial sponsorship to discuss the top trends in the healthcare landscape.
MM&M news editor Jaimy Lee sits down with Ritesh Patel, chief digital officer of Ogilvy CommonHealth Worldwide to discuss the impact of mobile and apps on healthcare marketers.
Advice for the healthcare marketing neophyte and veteran alike on making the most of the sessions at the Palais des Festivals during Lions Health June 19-20.
The annual creativity festival kicks off on Friday for the pharma and health-focused Lions Health event.
Moore, a longtime Goodwill Ambassador for Unicef, talked with MM&M about how creativity can be used to improve public health.
We need to view the patient journey as a starting place for much deeper analysis.
UK indie shop buys healthcare specialist agency to strengthen media-planning business.
The new initiative, ATDigitalHealth, will help healthcare companies with disruptive concepts win over decision-makers.
The review does not include North America, the healthcare giant said.
The West Coast independent agency redefined its leadership team with the appointments of founding principal Steven Gold as CEO and Jeff Nemy as CFO.
The new Centron includes renamed medical education, public relations and market access divisions.
Long-time practice lead Gil Bashe is tasked with unifying and building the health function at global firm Finn Partners.
2e Creative will expand to the Dallas-Fort Worth area in a bid to capitalize on the region's growing healthcare landscape.
The digital health firm is expanding services to pharma customers, offering to help drugmakers maximize spending on TV and video.
With new leadership in place, the Myelin Health agency network is seeking to acquire other agencies.
The holding company said pharma and health made up 11% of revenues during the first three months of the year.
Kane & Finkel co-founder Bob Finkel launched a healthcare consultancy that will seek out limited-commitment projects.
Click the above link to access the complete Digital Edition of the 2015 Game Changers issue, with all text, charts and pictures.
Why healthcare brands need to start speaking in video, and how they can do it
MM&M's showcase of healthcare marketing, communications, tech, media and research companies that are helping to shape the future of the industry
Contact information for companies listed in this issue
Think you've heard the same old transformative song before—say last year at this time? Nah. Sara Holoubek reports on 10 game-changing healthcare themes that will not only foster change this year and in the near future but will also separate success from failure
Agencies struggle to find VPs of digital strategy (or multichannel strategy or engagement strategy) because they don't really need one.
The $38-million deal expands the reach of rare-disease campaigns.
Nielsen data shows pharma spent $4.5 billion on DTC ads last year.
Mario Muredda and Mardene Miller will serve as co-presidents at the healthcare marketing agency.
Warren Ross, the "R" of KPR, passed away a few weeks ago at the age of 88. It isn't easy to sum up a friendship that began more than 50 years ago.
Austin-based HCB Health announced Tuesday its acquisition of Chicago indie agency Topin & Associates in an effort to push the borders of its client base.
Haymarket purchased HCP-engagement specialist Group DCA and will operate the digital agency out of its custom medical communications division.
Holding company will now focus on two health networks—FCB Health and McCann Health
Publicis Healthcare Communications Group announced Friday that Rosetta's healthcare engagement, creative and media businesses would be merged into Razorfish Healthware, creating Razorfish Health.
The agency announced it will integrate with ACR2 Communications & Media in a bid to bolster its healthcare content offerings.
Michael du Toit, founding member of Digitas, has been named president of health and wellness company Everyday Health.
Tina Fascetti is the mid-sized agency's new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.
Stop trying to sell your edgy work as a TV spot. By finding a backdoor through digital, risky work can often see the light of day, says one ad consultant.
Pharma ad budgets are growing, says IPG; Medical device tax debate rages on; Pfizer has PCSK9 pill in the works.
Havas Group has expanded its footprint in Germany, acquiring Bird & Schulte.
Siren, one of the most experienced agencies in the rare-disease space, will add its patient-outreach expertise to new owner Dohmen's patient-care model.
"Technology is evolving in a way that will make your detailing experiences even more meaningful. 2015 will bring in some exciting and innovative products..."
The annual awards show, celebrating creativity in marketing communications, has named Langland's executive creative director and Sudler & Hennessey chief creative officer to lead the jury.
"Customer service is more than just a nice-to-have. In this competitive marketplace, it can mean the difference between your brand or someone else's."
With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.
Success today is predicated on recognizing that every patient is different, every disease is different, every drug, every breakthrough and every cure is different.
"Today's conversations between sales reps and their HCP customers often include talk about a drug's savings offer. And on the non-personal/digital front, many of pharma's biggest brands are putting cost savings front and center."
Craig Sullivan is tapped to take over as president upon Abbate's retirement at the end of the year.
Bayer Consumer consolidates agency business; Publicis offers $3.7 billion for Sapient; Boehringer Ingelheim signs option deal for fatal lung disease drug.
Standouts from the pharma, agency and media worlds aligned on the evening of October 2, as the industry saluted the winners of the 2014 MM&M Awards. Click on the slideshow below to see a gallery of pictures from the event
The next generations will engage with the digital world in a way that could effect real change in breast cancer.
MM&M senior editor, Larry Dobrow, discusses sales force enablement with Rich Daly, managing partner at RavineRock Partners and former president of US diabetes for AstraZeneca.
MM&M senior editor, Larry Dobrow, discusses innovation in diabetes with Guy Platt, business development executive of Boston Therapeutics.
MM&M senior editor Larry Dobrow discusses how to optimize the user experience on digital sales tools with Jose Andrade, VP, director of interactive technology and Emily Tower, VP of digital strategy and analytics for AbelsonTaylor.
MM&M senior editor, Larry Dobrow, discusses reaching no-see physicians with Kevin Dunn, SVP of strategy and Lauren Hartkorn, account director of True Health + Wellness.
Suit alleges Purdue's OxyContin turned eastern Kentucky into "Wild West"; AbbVie-Shire $1.6B break-up fee could be tax write-off; Lilly CEO tells WSJ that 2014 has been "toughest year."
In an estimated $30-million deal, Pennsylvania healthcare comms agency Cadient Group is to be acquired by tech consultancy Cognizant.
Cadient is being acquired by consultancy Cognizant; Valeant ups the ante in Allergan bid; BMS settles Sustiva patent suits; Americans are dying at a lesser rate; Stricter Ebola screening at aiprorts.
The acquisition is meant to bolster the WPP agency's payer and market-access capabilities.
The pharmaceutical industry's need for promotional spending has never been greater
The results are in! Here are the Gold and Silver Award winners from the 2014 MM&M Awards:
The great thing about TEDMED—the promise of the brand—is that it will inspire you to see the world differently. On this most important score, TEDMED succeeded in some spectacular ways.
Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.
After a period of retrenchment and reinvention, agency business may, just may, be looking up—according to our annual agency benchmark survey of healthcare firms. And for many, the focus is firmly on a new age of personalized communications, sophisticated analytics and a patient-centric mindset
A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement
News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris
The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.
After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.
The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.
Newson ID Media, Frontline Medical Communications and ContextMedia
Precision for Medicine has acquired Hobart Group Holdings, which specializes in strategic communications that address payer needs.
The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.
Wego Health announced it has added Todd Kolm as SVP, strategy and insights.
Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.
Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.
The newly formed group will be known as Calcium with Steve Michaelson, formerly of Rosetta Wishbone, at the helm.
CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.
Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.
News on N.S. Bienstock, Ogilvy CommonHealth, AbelsonTaylor and TGaS
LEO Pharma has inked an extension for its public relations contract with Edelman's Frankfurt, Germany office, according to news outlet PMLiVE.
News on NCCPA, ISMPP, Haymarket Medical Education and the Sunshine Act
Contact information for companies
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.