Burcin's charge is to keep momentum going at the indie agency, known for placing ice-cream carts outside of rival agencies and other recruiting tactics.
After Bill McEllen's departure, the company promoted Mark Willmann to lead the agency.
A pharma research forefather. An agency builder. A "guy you wanted in the room." These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.
Plus other industry hires and changes
Former Biosector 2 US MD Jeanine O'Kane was named inVentiv Health PR Group's US MD.
Following November pitch, WPP agency will handle digital strategy, creative and social in region.
Michel Murino, former CEO of southern Europe and France, will now head the company's regional operations in Europe.
"A global launch of a type-2 diabetes drug. It was a four-year trail of cheers and tears."
The agency named a new chief strategist and creative director along with new leads for its Minnesota, Chicago and New York healthcare practices.
Pinnacle Health Communications and Franklyn Healthcom merge to offer "more complete" customer-centric solutions.
The healthcare agency debuts with Swedish-based pharma company Orexo as its first client.
Mazzola says healthcare advertising is having a watershed moment.
The digital health sector brought in an estimated $6 billion in funding in 2015.
Nashville-based ReviveHealth posted $8.7 million in revenue in 2014.
Millennials at pharma agencies are driven and tech-savvy but also pay too much attention to promotion and the shape of their careers, say agency leaders.
The American Association of Advertising Agencies said stopping calls for a ban on DTC is a top agenda item for the trade group in 2016.
A Q&A with Sandra Carey, president of the McCann Pharmacy Initiative, on the move to push pharmacy to the forefront.
FCB Health opted to merge the two agencies and rebrand their US shops, which together plan to fill 40 open positions in 2016.
Private equity firm TPG Growth invested in the healthcare services company, which plans to use the funds to expand its capabilities and reach.
Mergers, acquisitions and reorganizations among pharma agencies piqued your interest in 2015.
The note is exceptional not merely for its passion—Bernbach admits to being "damned worried" about the agency's future—but for its historical resonance.
The deal not only creates the world's largest drugmaker but also one of the world's largest advertisers.
IPG's McCann Health announces branding and operational changes aimed at integrating its US and Canadian shops.
Publicis Groupe plans to restructure the company into four business units. Publicis Healthcare CEO Nick Colucci discusses the impact on healthcare agencies.
The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.
The drugmaker's lead product, Rasuvo, is an injectable version of a commonly prescribed drug used to treat rheumatoid arthritis.
The agency launched a giving campaign to celebrate the life of Christophe Foultier.
The contract sales organization plans to sell its commercial services business to Publicis Healthcare Communications Group.
Six employees from the Paris-based agency networks lost their lives in the attacks on Friday.
Havas Health acquired Lexington, Kentucky-based agency Symbiotix.
It marks the agency's second acquisition in seven months.
Interpublic's dedicated group extended its brief beyond North America.
The independent agency hired ICC Lowe executive Martin Mannion.
Sherry Goldberg will replace her as New York market leader.
This year's inductees are C.Marshall Paul and Scott Cotherman. Ken Begasse Sr. will receive the 2016 Lifetime Achievement Award.
Kristie Kuhl, previously EVP at Cohn & Wolfe, is tasked with building out the agency's pharmaceutical business.
Ghg's financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.
The agency network said its new organization will help drugmakers execute and develop commercial strategies.
The GSW Worldwide veteran will take on the new role at the midsized agency.
The firm is the primary vendor for the drugmaker's global commercial analytics.
The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.
GSK awards its global media buying business; one-third of patients dropped out of Xenoport psoriasis trial; an experimental drug for liver disease fails to meet primary endpoints
Holland most recently worked as executive director of public health solutions at WebMD.
Advertising and marketing agencies turn their attention to the pharma market in the Asia-Pacific region.
The longtime creative director was instrumental in building the powerhouse agency that is now called FCB Health.
The compliance "university" aims to help healthcare agencies and publishers stay up to date on the latest regulatory changes.
Publicis Healthcare Singapore will launch in September.
Test your knowledge in this week's edition of the MM&M Weekly News Quiz
More than 100 handpicked healthcare marketing professionals spent hours analyzing and debating your MM&M Awards entries. Here are the ones that made the finalist cut
Bristol-Myers Squibb reported a dip in US sales for the second quarter of 2015 but noted higher uptake for its immunoncology drug, Opdivo.
The agency and community program provider will form a new healthcare marketing company, Relevate Health Group.
The agency adds health and wellness offerings to the holding company's existing capabilities.
The finalists in each of the 32 categories for this year's MM&M Awards are revealed here.
Thinking of oncology as an entire platform
Bolstering an agency from within to meet consumers' needs
The wave of the future for AOR
Digital partnerships and strategic insight
Havas Health adds PR agency Just:: Health Communications in bid to expand its global footprint.
Fourth and fifth members of network add healthcare advertising and PR expertise.
AstraZeneca, DigitasLBI New York take top prize in pharma category at Cannes Lions Health; Teva buys a stake in Mylan; Shire tops pharma reputation survey.
The second annual Lions Health creativity festival ended Saturday.
AstraZeneca's "Take it from a Fish" took the top prize.
The health benefits exchange also retained Ogilvy Public Relations for its $2-million-a-year communications account, PRWeek reported.
UK indie shop buys healthcare specialist agency to strengthen media-planning business.
The new initiative, ATDigitalHealth, will help healthcare companies with disruptive concepts win over decision-makers.
The West Coast independent agency redefined its leadership team with the appointments of founding principal Steven Gold as CEO and Jeff Nemy as CFO.
The new Centron includes renamed medical education, public relations and market access divisions.
McNeil Consumer Healthcare president Denice Torres was named woman of the year by the Healthcare Businesswomen's Association.
2e Creative will expand to the Dallas-Fort Worth area in a bid to capitalize on the region's growing healthcare landscape.
With new leadership in place, the Myelin Health agency network is seeking to acquire other agencies.
The holding company said pharma and health made up 11% of revenues during the first three months of the year.
Kane & Finkel co-founder Bob Finkel launched a healthcare consultancy that will seek out limited-commitment projects.
Click the above link to access the complete Digital Edition of the 2015 Game Changers issue, with all text, charts and pictures.
MM&M's showcase of healthcare marketing, communications, tech, media and research companies that are helping to shape the future of the industry
Contact information for companies listed in this issue
Think you've heard the same old transformative song before—say last year at this time? Nah. Sara Holoubek reports on 10 game-changing healthcare themes that will not only foster change this year and in the near future but will also separate success from failure
The $38-million deal expands the reach of rare-disease campaigns.
Nielsen data shows pharma spent $4.5 billion on DTC ads last year.
Mario Muredda and Mardene Miller will serve as co-presidents at the healthcare marketing agency.
Austin-based HCB Health announced Tuesday its acquisition of Chicago indie agency Topin & Associates in an effort to push the borders of its client base.
Haymarket purchased HCP-engagement specialist Group DCA and will operate the digital agency out of its custom medical communications division.
Holding company will now focus on two health networks—FCB Health and McCann Health
Publicis Healthcare Communications Group announced Friday that Rosetta's healthcare engagement, creative and media businesses would be merged into Razorfish Healthware, creating Razorfish Health.
The agency announced it will integrate with ACR2 Communications & Media in a bid to bolster its healthcare content offerings.
Michael du Toit, founding member of Digitas, has been named president of health and wellness company Everyday Health.
Havas Group has expanded its footprint in Germany, acquiring Bird & Schulte.
Siren, one of the most experienced agencies in the rare-disease space, will add its patient-outreach expertise to new owner Dohmen's patient-care model.
The annual awards show, celebrating creativity in marketing communications, has named Langland's executive creative director and Sudler & Hennessey chief creative officer to lead the jury.
With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.
Craig Sullivan is tapped to take over as president upon Abbate's retirement at the end of the year.