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Agency News

BulletinHealthcare

May 01, 2013

 

Healthcare Regional Marketing

, James Chase & Scott Weintraub November 29, 2012

Scott Weintraub, CMO and Principal at Healthcare Regional Marketing, chats to MM&M Editor in Chief, James Chase, about the transformation of the healthcare marketing model. [SPONSORED CONTENT]
 

ExL

Marc Iskowitz with Bryon Main November 29, 2012

MM&M Executive Editor, Marc Iskowitz, catches up with Bryon Main, Principal and Founder of ExL Pharma, to discuss the changing industry landscape and the evolution of digital. [SPONSORED CONTENT]
 

PSKW

Robert Previdi and Marc Iskowitz November 29, 2012

PSKW leadership duo, Robert Previdi, Founder and CEO, and Chris Dowd, SVP, Market Product Development, share their perspectives on pharma loyalty-marketing programs with MM&M Executive Editor, Marc Iskowitz. [SPONSORED CONTENT]
 

eHealthcare Solutions

R.J. Lewis & James Chase November 29, 2012

R.J. Lewis, President and CEO of e-Healthcare Solutions, offers his unique take on digital pharma trends in a conversation with MM&M Editor in Chief, James Chase. [SPONSORED CONTENT]
 

Agency news: Rosetta; GSW Worldwide

June 14, 2012

Rosetta takes on a new executive creative director, GSW signs an EVP of innovation and marketing.
 

Agency News from Centron, Jocoto and Harrison and Star

November 10, 2009

Centron won the agency of record assignment for Cephalon's AMRIX capsules as well as the medical education agency assignment for a new product being developed by Acorda Therapeutics.
 

Agency News

February 19, 2009

Healthcare communications network CommonHealth has announced the launch of Valos, the company's second full-service managed markets communications unit. Valos was created to provide strategic and tactical solutions to the pharmaceutical industry in the managed markets arena, according to a statement.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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