Agency Business briefs
HCB Health was named global agency of record for the surgical division of Alcon. The Austin-based firm will handle multiple launches for the account, including positioning and message development, branding, campaign planning, web development, print and digital comms, sales collateral and convention promotions.
Diccicco Battista Communications won business with Biogen Idec, Heraeus, Hand & Stone spa and Holy Redeemer Health System. The marketing communications shop is based in Conshohocken, PA.
Harrison and Star named Suzanne Segal VP, customer relationship marketing. Segal, who will head strategic development of the agency's CRM programs, joins from Digitas, where she was VP director of marketing, having launched patient CRM for Shire's Lialda and worked on AstraZeneca's global CRM programs out of London.