Agency Business briefs
GCI Health landed an assignment from Biocell Center aimed at building consumer awareness about amniotic fluid banking. GCI Health has brokered a partnership between Biocell Center and HealthyWomen in support of the first national Amniotic Fluid Awareness Day on January 27. The campaign netted more than 86 million media impressions and reached 200,000 Twitter followers, the agency boasted.
Allison & Partners, a DC-based PR firm, won the Alzheimer's Association National Capital Area chapter account for an outreach campaign to women in the city, suburban Maryland and Virginia, where 80,000 live with dementia. The campaign will engage 5,000 women over three years to help raise awareness of the disease and resources available to local families and caregivers.