The $38-million deal expands the reach of rare-disease campaigns.
Nielsen data shows pharma spent $4.5 billion on DTC ads last year.
Mario Muredda and Mardene Miller will serve as co-presidents at the healthcare marketing agency.
Warren Ross, the "R" of KPR, passed away a few weeks ago at the age of 88. It isn't easy to sum up a friendship that began more than 50 years ago.
Austin-based HCB Health announced Tuesday its acquisition of Chicago indie agency Topin & Associates in an effort to push the borders of its client base.
Haymarket purchased HCP-engagement specialist Group DCA and will operate the digital agency out of its custom medical communications division.
Holding company will now focus on two health networks—FCB Health and McCann Health
Publicis Healthcare Communications Group announced Friday that Rosetta's healthcare engagement, creative and media businesses would be merged into Razorfish Healthware, creating Razorfish Health.
The agency announced it will integrate with ACR2 Communications & Media in a bid to bolster its healthcare content offerings.
Michael du Toit, founding member of Digitas, has been named president of health and wellness company Everyday Health.
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- US pharma market value projected to be $550 billion in five years
- Lawmakers propose allowing pharma companies to share some off-label information
- Biosimilar uptake will require companies to tell a trustworthy backstory
- Everyday Health buys rare-disease agency Cambridge BioMarketing
- Apple's ResearchKit: Five Guidelines for Pharma