Ghg's financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.
The agency network said its new organization will help drugmakers execute and develop commercial strategies.
The GSW Worldwide veteran will take on the new role at the midsized agency.
The firm is the primary vendor for the drugmaker's global commercial analytics.
The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.
GSK awards its global media buying business; one-third of patients dropped out of Xenoport psoriasis trial; an experimental drug for liver disease fails to meet primary endpoints
Holland most recently worked as executive director of public health solutions at WebMD.
Advertising and marketing agencies turn their attention to the pharma market in the Asia-Pacific region.
The longtime creative director was instrumental in building the powerhouse agency that is now called FCB Health.
The compliance "university" aims to help healthcare agencies and publishers stay up to date on the latest regulatory changes.