The longtime creative director was instrumental in building the powerhouse agency that is now called FCB Health.
The compliance "university" aims to help healthcare agencies and publishers stay up to date on the latest regulatory changes.
Longtime ICC leader Viviano moves to the client side to help the start-up build its marketing team and become a commercial contender.
Publicis Healthcare Singapore will launch in September.
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The New York-based agency took a majority stake in the full-service healthcare agency.
The integrated agency's pharmaceutical business now brings in half its billings.
The agency and community program provider will form a new healthcare marketing company, Relevate Health Group.
Celgene announces $7.2-billion bid for Receptos; Cytokinetics is using Ice Bucket Challenge donations to test experimental drug; GlaxoSmithKline conducts media review for its consumer health brands