Agency

FCB agency veteran, Renée Wills, joins Kinch

FCB agency veteran, Renée Wills, joins Kinch

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After six years as president of Trio, Renée Wills has joined newly formed agency Kinch.

Intouch Solutions' Weissberg on the rising payer voice

Intouch Solutions' Weissberg on the rising payer voice

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The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.

At Work With: Cello Health's Jon Bircher

At Work With: Cello Health's Jon Bircher

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"I continue to look for ways to stretch myself or ways I can get involved or influence the business," said the new CCO of Cello Health.

Retaining talent: How pharma can compete with Google

Retaining talent: How pharma can compete with Google

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As tech behemoths like Google are attempting to poach the best and brightest, executives from pharma companies and agencies share new retention tactics.

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

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WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

Giant hires new Philadelphia GM and creative director

Giant hires new Philadelphia GM and creative director

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Giant appointed Ben Mallory, who has held creative leadership roles at AstraZeneca, as its new executive creative director.

Will Network Agencies Retain their Brand's Identities if They Collaborate with Sister Firms?

Will Network Agencies Retain their Brand's Identities if They Collaborate with Sister Firms?

"Under pressure to perform, even team players will covet their neighbors' budgets and begin to compete. And there goes homogeneity."

Giant's McCasland on chasing novelty

Giant's McCasland on chasing novelty

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McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.

Palio consolidates, closes two offices

Palio consolidates, closes two offices

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The agency plans to collaborate more with the rest of its network, inVentiv Health.

At Work With: McCann Health North America's Tammy Fischer

At Work With: McCann Health North America's Tammy Fischer

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"Nothing is as powerful as when you see the courage on a patient's face, completely unknown to you, with the will and determination to fight a disease," said the chief growth officer of McCann Health North America.

Omnichannel Marketing 2016: 4INFO

Omnichannel Marketing 2016: 4INFO

4INFO offers a mobile-first ad tech platform that enables national pharma brand advertisers to target audiences across mobile devices and desktops precisely and then measure the success of those campaigns.

Omnichannel Marketing 2016: HealthLink Dimensions

Omnichannel Marketing 2016: HealthLink Dimensions

HealthLink Dimensions provides healthcare data solutions to healthcare and life-science organizations to improve master data management, compliance, and marketing initiatives.

Omnichannel Marketing 2016: Skipta

Omnichannel Marketing 2016: Skipta

Skipta is the leading social network of specialized online medical communities for verified healthcare professionals.

Omnichannel Marketing 2016: Clinical Mind

Omnichannel Marketing 2016: Clinical Mind

ClinicalMind is a full-service medical communications company with extensive experience in specialty therapeutic areas.

Omnichannel Marketing 2016: Rx Edge

Omnichannel Marketing 2016: Rx Edge

Since our inception, in 2000, pharmaceutical marketers have counted on Rx EDGE to help them acquire and educate new patients while increasing brand awareness.

Omnichannel Marketing 2016: AbelsonTaylor

Omnichannel Marketing 2016: AbelsonTaylor

In 1981 we started an agency because we wanted to chart our own course. Thirty-five years later we have become the largest independent healthcare agency of record in the world.

Omnichannel Marketing 2016: Healthcare and marketing partners

A showcase of this supplement's healthcare and marketing partners

Sudler & Hennessey creates science and learning focus

Sudler & Hennessey creates science and learning focus

Sudler & Hennessey is reorganizing the ways its businesses report to its dual CEOs.

My Orphan Drug Awakening

My Orphan Drug Awakening

One conversation with a real patient—followed by many more conversations with more patients—helped me see how important our work can be in the eyes of patients.

Hill+Knowlton Strategies taps new U.S. health practice lead

Hill+Knowlton Strategies taps new U.S. health practice lead

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The agency brought on Penny Mitchell to lead its U.S. health practice.

Omnicom formalizes health group led by CDM's Wise

Omnicom formalizes health group led by CDM's Wise

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The division, dubbed Omnicom Health Group, claims to serve 70% of the top 100 pharma brands.

Havas Health partners with data firm to find rare disease patients

Havas Health partners with data firm to find rare disease patients

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The agency announced a partnership with Vencore Health Analytics to help pair rare disease patients with drugmakers.

Fingerpaint hires Bruce Rooke, longtime GSW creative lead

Fingerpaint hires Bruce Rooke, longtime GSW creative lead

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Rooke will lead the agency's new ideation and innovation group.

Ogilvy CommonHealth launches new agency for smaller clients

Ogilvy CommonHealth launches new agency for smaller clients

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Ogilvy CommonHealth Nano is designed to help clients that market products to primary care providers.

Shannon Hartley, former head of Razorfish Health, joins nonprofit

Shannon Hartley, former head of Razorfish Health, joins nonprofit

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She is the first chief marketing officer for Shatterproof.

Burcin departs Havas network for Klick Health in senior-staffing push

Burcin departs Havas network for Klick Health in senior-staffing push

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Burcin's charge is to keep momentum going at the indie agency, known for placing ice-cream carts outside of rival agencies and other recruiting tactics.

McCann Torre Lazur names new president

McCann Torre Lazur names new president

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After Bill McEllen's departure, the company promoted Mark Willmann to lead the agency.

Dudnyk promotes Tobias to president after Powers

Dudnyk promotes Tobias to president after Powers

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Plus other industry hires and changes

Five things for pharma marketers to know: Wednesday, January 27, 2016

Five things for pharma marketers to know: Wednesday, January 27, 2016

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The FDA plans to release new guidance on advertising in 2016; Trump supports Medicare price negotiations; Novartis CEO: golden days of drug pricing are over

Johnson & Johnson Baby appoints AKQA as China AOR

Johnson & Johnson Baby appoints AKQA as China AOR

Following November pitch, WPP agency will handle digital strategy, creative and social in region.

OPINION


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