The integrated agency's pharmaceutical business now brings in half its billings.
The agency and community program provider will form a new healthcare marketing company, Relevate Health Group.
Digital accounts for more than happiness
An agency with a "no walls" philosophy
Motivation, ability and trigger
Keeping up with the times while integrating into a new family
A veteran Chicago shop has a new parent
Offering clients solutions they didn't even know they needed yet
A smaller agency thinks and acts big
Aligning across healthcare's continuum
A surge follows an acquisition
Independence has its rewards
A new move promotes new energy
Networks and agencies, ranked by 2014 US revenue
An agency with degrees of certainty
Daredevil depth-defying devotion
Real transformation in action
Making a specialty of specialty work
Searching for transformational change
Transparency: right for clients and staff
A rebranded leadership team leads a rebranded agency
Keeping steady amid storms
Realignment leads to rebranding and success (plus flexibility and growth)
An agency running on all cylinders
A young agency transcends its "conflict shop" lineage
Thinking of oncology as an entire platform
Bolstering an agency from within to meet consumers' needs
Fusing behavioral science with the art of storytelling
Building growth on marketing analytics
A Caroline shop looks to diversify
As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.
The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.