After six years as president of Trio, Renée Wills has joined newly formed agency Kinch.
The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.
"I continue to look for ways to stretch myself or ways I can get involved or influence the business," said the new CCO of Cello Health.
As tech behemoths like Google are attempting to poach the best and brightest, executives from pharma companies and agencies share new retention tactics.
WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.
Giant appointed Ben Mallory, who has held creative leadership roles at AstraZeneca, as its new executive creative director.
"Under pressure to perform, even team players will covet their neighbors' budgets and begin to compete. And there goes homogeneity."
McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.
The agency plans to collaborate more with the rest of its network, inVentiv Health.
"Nothing is as powerful as when you see the courage on a patient's face, completely unknown to you, with the will and determination to fight a disease," said the chief growth officer of McCann Health North America.
4INFO offers a mobile-first ad tech platform that enables national pharma brand advertisers to target audiences across mobile devices and desktops precisely and then measure the success of those campaigns.
HealthLink Dimensions provides healthcare data solutions to healthcare and life-science organizations to improve master data management, compliance, and marketing initiatives.
Skipta is the leading social network of specialized online medical communities for verified healthcare professionals.
ClinicalMind is a full-service medical communications company with extensive experience in specialty therapeutic areas.
Since our inception, in 2000, pharmaceutical marketers have counted on Rx EDGE to help them acquire and educate new patients while increasing brand awareness.
In 1981 we started an agency because we wanted to chart our own course. Thirty-five years later we have become the largest independent healthcare agency of record in the world.
A showcase of this supplement's healthcare and marketing partners
Sudler & Hennessey is reorganizing the ways its businesses report to its dual CEOs.
One conversation with a real patient—followed by many more conversations with more patients—helped me see how important our work can be in the eyes of patients.
The agency brought on Penny Mitchell to lead its U.S. health practice.
The division, dubbed Omnicom Health Group, claims to serve 70% of the top 100 pharma brands.
The agency announced a partnership with Vencore Health Analytics to help pair rare disease patients with drugmakers.
Rooke will lead the agency's new ideation and innovation group.
Ogilvy CommonHealth Nano is designed to help clients that market products to primary care providers.
She is the first chief marketing officer for Shatterproof.
Burcin's charge is to keep momentum going at the indie agency, known for placing ice-cream carts outside of rival agencies and other recruiting tactics.
After Bill McEllen's departure, the company promoted Mark Willmann to lead the agency.
Plus other industry hires and changes
The FDA plans to release new guidance on advertising in 2016; Trump supports Medicare price negotiations; Novartis CEO: golden days of drug pricing are over
Following November pitch, WPP agency will handle digital strategy, creative and social in region.
Click here to learn about the Agency Issue.
- When it comes to professional ads, print makes its comeback
- Amgen takes issue with yet-to-be published multiple-myeloma drug report
- How Watson for Oncology is advancing cancer care
- Creative partners should push pharma clients to tell better stories
- Retaining talent: How pharma can compete with Google