The agency network said its new organization will help drugmakers execute and develop commercial strategies.
The GSW Worldwide veteran will take on the new role at the midsized agency.
The firm is the primary vendor for the drugmaker's global commercial analytics.
GSK awards its global media buying business; one-third of patients dropped out of Xenoport psoriasis trial; an experimental drug for liver disease fails to meet primary endpoints
The compliance "university" aims to help healthcare agencies and publishers stay up to date on the latest regulatory changes.
Longtime ICC leader Viviano moves to the client side to help the start-up build its marketing team and become a commercial contender.
Publicis Healthcare Singapore will launch in September.
The integrated agency's pharmaceutical business now brings in half its billings.
The agency and community program provider will form a new healthcare marketing company, Relevate Health Group.
Digital accounts for more than happiness
An agency with a "no walls" philosophy
Motivation, ability and trigger
Keeping up with the times while integrating into a new family
A veteran Chicago shop has a new parent
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A smaller agency thinks and acts big
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A surge follows an acquisition
Independence has its rewards
A new move promotes new energy
Networks and agencies, ranked by 2014 US revenue
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Searching for transformational change
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A rebranded leadership team leads a rebranded agency
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Realignment leads to rebranding and success (plus flexibility and growth)
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