Tina Fascetti is the mid-sized agency's new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.
Pharma ad budgets are growing, says IPG; Medical device tax debate rages on; Pfizer has PCSK9 pill in the works.
Havas Group has expanded its footprint in Germany, acquiring Bird & Schulte.
Siren, one of the most experienced agencies in the rare-disease space, will add its patient-outreach expertise to new owner Dohmen's patient-care model.
With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.
Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.
A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement
The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.
After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.
The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.
The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.
Wego Health announced it has added Todd Kolm as SVP, strategy and insights.
Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.
Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.
CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.
Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.
Draftfcb Healthcare has rebranded to FCB Health, and has also acquired UK healthcare agency Halesway, effective immediately, the agency announced today
Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.
Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.
The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.
The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.
Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.
The Boston-based agency hopes the new department will allow teams a broader perspective.
AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.
Pharmapalooza, the industry's annual "battle of the bands" charity contest, returns to New York's B.B. King Blues Club & Grill on Wednesday, November 6th.
Why agencies must get out of the strategy business.
Growing client demand encouraged the agency to make its HCP content capabilities official.
News on Intouch Solutions, Cambridge BioMarketing, MedEvoke and Eveo
Mc|K Healthcare said it resigned its largest account, UCB's Neupro patch, as the agency shifts its creative vision
Carolyn Morgan who has led LehmanMillet's West Coast office, was promoted to president and Deborah Lotterman to chief creative officer
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