Agency

The class of 2017 wants it all: Work-life balance and a well-paid future

The class of 2017 wants it all: Work-life balance and a well-paid future

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Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.

As sensitivities rise, the diversity officer's role expands

As sensitivities rise, the diversity officer's role expands

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In the wake of high-profile brand flops, everyone from clients to creative teams seeks the counsel of experts.

Klick Health appoints FCB veteran as chief medical officer

Klick Health appoints FCB veteran as chief medical officer

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Holly Henry, previously chief medical officer at FCB Health, will oversee medical strategy in the newly created role.

MM&M's top 5 stories in February 2017

MM&M's top 5 stories in February 2017

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WPP creates WPP Health & Wellness; Publicis Health formalizes new name; 10 ways healthcare companies are testing Instagram

Deloitte taps Havas Lynx's Mickelberg as MD

Deloitte taps Havas Lynx's Mickelberg as MD

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Dennis Urbaniak has also been named chief digital officer at Havas Lynx.

Industry hires and promotions: February 2017

Industry hires and promotions: February 2017

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Novo Nordisk appoints new CEO, and more people moves for you to know about

Five things for pharma marketers to know: Monday, February 6, 2017

Five things for pharma marketers to know: Monday, February 6, 2017

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Novo Nordisk CEO describes 'volatile' pricing environment; Lilly to cut 200 research and development jobs; pharma opts out of Super Bowl this year

Ryan Abbate, 2017 MAHF inductee, sets the record straight

Ryan Abbate, 2017 MAHF inductee, sets the record straight

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The founder of Pacific Communications shares the details of his career as he is inducted into the Medical Advertising Hall of Fame.

Wunderman Health taps former Merkle exec as SVP of strategy and analytics

Wunderman Health taps former Merkle exec as SVP of strategy and analytics

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Deborah Furey will lead the agency's pilot of a new personalized marketing offering.

Industry hires and promotions: January 2017

Industry hires and promotions: January 2017

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Endo hires new head of U.S. branded pharma, and three other people moves for you to know about.

Tonic Life promotes Stephanie DeViteri to MD

Tonic Life promotes Stephanie DeViteri to MD

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DeViteri started in the newly created role this month.

Ex-Guidemark CEO Matt Brown hangs out new shingle, Brand Mettle

Ex-Guidemark CEO Matt Brown hangs out new shingle, Brand Mettle

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The new agency will focus on marketing goods and services to people 50 years of age and older.

MMC's Diana Littman on waiting for a decision after a pitch

MMC's Diana Littman on waiting for a decision after a pitch

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She says her experience in consumer brands helps her push healthcare clients to be more creative.

Spectrum names Jonathan Wilson CEO

Spectrum names Jonathan Wilson CEO

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Wilson will succeed founder and CEO John Seng.

Guidemark Health merges with three companies to form new agency

Guidemark Health merges with three companies to form new agency

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Guidemark Health, Bluespire, Bluespire Senior Living, and Ariad Communications will merge under a new entity.

Small Healthcare Agency of 2016

Small Healthcare Agency of 2016

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In 2015, 2e Creative undertook a substantial expansion in services.

Midsize Healthcare Agency of 2016

Midsize Healthcare Agency of 2016

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Both judges and clients had plenty of praise for AbelsonTaylor's creative work. One judge felt the agency consistently delivers breakthrough standard-setting creative.

Large Healthcare Agency of 2016

Large Healthcare Agency of 2016

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Judges were impressed by Klick's 39% growth (revenue is an estimated $125 million) and its win rate of more than 90% of new client pitches.

Best Agency Self-Promotion of 2016

Best Agency Self-Promotion of 2016

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Klick Ideas Exchange united leading CEOs and high-level executives of biotech and pharmaceutical companies, thought leaders, and other industry influencers to explore issues that are shaping the future of healthcare.

Merkle taps Mike Goldin as SVP of health

Merkle taps Mike Goldin as SVP of health

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The new SVP and GM of health believes that the Dentsu Aegis deal would provide scale and efficiencies.

Five things for pharma marketers to know: Tuesday, August 9, 2016

Five things for pharma marketers to know: Tuesday, August 9, 2016

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Novo Nordisk attributes slow growth to biosimilars, pricing; Dentsu acquires majority stake in Merkle; AZ lung cancer drug fails late-stage trial

W2O names Gillespie chief strategy officer of medtech practice

W2O names Gillespie chief strategy officer of medtech practice

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She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.

At Work With: ContextMedia:Health's Ashik Desai

At Work With: ContextMedia:Health's Ashik Desai

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The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.

Digitas Health LifeBrands partners with startup accelerator Dreamit

Digitas Health LifeBrands partners with startup accelerator Dreamit

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The partnership is aimed at helping later-stage health startups grow their businesses with marketing and brand strategy advice.

Prounis describes her decision to sell Flashpoint stake as personal

Prounis describes her decision to sell Flashpoint stake as personal

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Prounis sold her stake in Flashpoint to Omnicom, which is merging the agency with four other shops to create DDB Health.

100 quotes: What they reveal about the state of healthcare advertising

100 quotes: What they reveal about the state of healthcare advertising

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Visions, challenges, and advice: Here are 100 quotes from 100 agency leaders, compiled from the MM&M Agency Issue.

Revenues surge as agencies adapt to health-tech, payer trends

Revenues surge as agencies adapt to health-tech, payer trends

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Healthcare agencies focus on freeing pharma brands from their collaboration cocoons to work with health tech companies, while squaring away access concerns.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

At Work With: Kantar Health's Tom Haskell

At Work With: Kantar Health's Tom Haskell

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The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

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The new healthcare network combines several US and European professional agencies, Omnicom said.

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

Newsletters

Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.