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 Agency

After rough '12, PHCG looks to inject more life into business

April 25, 2013

An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week.
 

McCann launches Hispanic health marketing unit

March 11, 2013

Interpublic's McCann HumanCare and Casanova Pendrill hope to sell pharmas on deeper engagement with Hispanic audiences through a joint venture dubbed HumanCareHSP
 

Business briefs: LifeScan, Havas Health

March 11, 2013

LifeScan's new glucose monitor gets an FDA green light; Havas Health merges two London shops and refreshes H4B branding
 

Wishbone team hangs out a new shingle

February 26, 2013

Medical agency Wishbone was acquired years ago, but the leadership team behind the shop is coming out of retirement with a new venture, dubbed Calcium.
 

Havas hires WebMD sales chief to lead NY shop

February 21, 2013

Dorothy Gemmell, who headed sales and sales operations at the portal, will take the reins at Havas Life New York.
 

Business briefs: Sobi and Savient; Novartis; Saatchi & Saatchi Wellness

February 19, 2013

Sobi and Savient Pharmaceuticals inked a co-promote agreement for RA drug Kineret in the US.
 

With digital no longer special, InVentiv merges four agencies into two

January 29, 2013

InVentiv is merging two of its digital agencies into two full-service shops: GSW, Fueled by Blue Diesel and Ignite + Palio.
 

Draftfcb Healthcare inks deal with global indie agency network

January 29, 2013

Draftfcb Healthcare is filling out its global footprint through an alliance with Argon Network, a coalition of 22 indie agencies in Europe, Asia, the Middle East and South America.
 

Publicis aims to up its healthcare media game

January 07, 2013

Publicis Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution.
 

Havas merges transatlantic duo of digital shops

November 12, 2012

Havas is merging two digital shops, Euro RSCG Life 4D and Creative Lynx, to form Havas Lynx, a transatlantic full service group that will serve as a mini-network alongside Havas Life and Health4Brands.
 

Sansone takes director's chair at Medicus

October 11, 2012

Adrian Sansone is taking over the managing director's seat at Publicis Lifebrands Medicus, and is tasked with changing the way the HCP agency operates.
 

Harte-Hanks launches health and wellness agency True

October 01, 2012

Harte-Hanks, the direct marketing giant, is looking to break off a piece of the burgeoning health and wellness market with the launch of True Health + Wellness.
 

Draftfcb buys New York pharma shop Hudson Global

September 17, 2012

Draftfcb Healthcare has bought Tarrytown, NY-based drug marketing shop Hudson Global. The eight-year-old agency will continue to operate out of Tarrytown under its own name and will be led by cofounders CEO/president Robert Blink and EVP Jason Goldklang.
 

Company news: WebMD, Pfizer, GlaxoSmithKline

August 23, 2012

WebMD names a Publicis alum EVP consumer services, Pfizer teams with Mylan in Japan and GlaxoSmithKline kicks off Phase III trials of its RA drug.
 

Dudnyk buys device-marketing expert Stratagem

August 07, 2012

Dudnyk bought San Francisco-based Stratagem, expanding its West Coast presence and adding medical-device marketing expertise, the agency said.
 

Specialty shop BioLumina promotes Jones to president

June 28, 2012

The promotion of Ane Jones to president is the latest management change at the Omnicom specialty agency and its bigger sibling, Harrison & Star.
 

McCann Health buys global market research consultancy

June 25, 2012

Double Helix, a healthcare consultancy that operates across three continents, was bought by Interpublic Group's McCann Health, the network said Monday.
 

McCann renames global health network in bid to broaden beyond drug advertising

June 14, 2012

McCann Healthcare Worldwide changed its name to McCann Health, and five of its six US agencies rebranded to align more closely with their parent, the network said today.
 

Havas buys UK digital health shop Creative Lynx

June 04, 2012

Havas is adding a big European digital shop to its Havas Worldwide Health network of healthcare agencies.
 

Saatchi shop rebrands to sharpen specialty focus

May 08, 2012

Saatchi & Saatchi Innovations, Publicis' Pennsylvania-based outpost servicing specialty pharma, is rebranding as Saatchi Science.
 

Company news: Publicis and the American Heart Association

February 22, 2012

Publicis Groupe is expanding its footprint in China, having acquired the healthcare communications agency U-Link Solutions Co. Ltd.
 

GSW's Gerbig dead at 66; put Columbus on the map for medical advertising

November 30, 2011

GSW Worldwide co-founder Bob Gerbig, an entrepreneurial account director who left Abbott to launch the Ohio-based agency powerhouse in 1977, has died at 66.
 

MAHF inducts MedEc's Daly, Sudler's Smith and LLNS' Nickel

November 11, 2011

The Medical Advertising Hall of Fame announced its 2012 inductees: Medical Economics' Charles Daly, Sudler & Hennessey creative great Ernest Smith and LLNS co-founder Al Nickel.
 

Kramer to retire as CEO of Digitas, Razorfish health shops

October 27, 2011

David Kramer, who co-founded the agency now known as Digitas Health in 1988 and led the shop through two mergers and a recent reorganization, announced that he will leave the company at year's end.
 

McCann makes play for public education space with new shop

October 20, 2011

McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.
 

Saatchi appoints a turnaround artist to lead NY professional shop

October 10, 2011

Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.
 

Prostate Czech gets behind a good cause

September 28, 2011

He takes a very direct approach to the pursuit of prostate health. He's Branko the Prostate Czech, and he's been wielding his latex glove to raise awareness during September's Prostate Cancer Awareness Month.
 

Rosetta polishes off Wishbone, announces new leadership

August 15, 2011

Wishbone founder Steve Michaelson and chief strategy officer Judy Capano retired last month as the shop was absorbed into Rosetta, which acquired the agency in 2009 and was, in turn, snapped up by Publicis.
 

Calif. office gives Heartbeat a place for conflicts

July 19, 2011

Parent company Drumbeat Digital has formally announced the opening of a full-service Los Angeles office, Heartbeat West.
 

LBi launches US digital health shop

July 12, 2011

LBi, a big European indie digital agency network, is opening up a healthcare marketing shop in the US, seeing opportunity in Publicis' increasing domination of the digital health space.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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