French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.
Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.
W2O's Windy City office has added three health and analytics leaders over the past six months.
Ty Curran, previously CEO of the sister agencies, will serve as chairman in 2018.
Midway through Campaign's audience with Publicis Groupe's Maurice Lévy, a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."
During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.
Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.
Optum vet Miller replaces Jessica Boden.
The agency network is rebranding five subsidiaries under the W2O banner.
From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.
The association said it is preparing for new FDA approvals for therapies that treat central nervous system and muscular system diseases.
Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.
Now that Facebook, Apple, and Google have set their sights on healthcare, agencies find themselves under pressure from yet another flank.
The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.
Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.
The company also this year has purchased Vynamic and Cambridge BioMarketing.
Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.
Guidemark Health's Tina Fascetti offers Medela's Katie Busse advice on being a working mother in healthcare marketing.
Incisive Health will next month welcome Francesca Scassellati Sforzolini as head of its Brussels office.
HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.
By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.
Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?
The agency appointed Sonja Foster-Storch, previously president of McCann Echo, to fill a role that has been vacant since 2016.
Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.
The FDA approves Ironwood's gout drug; GSW names new president; Samsung and Takeda to partner on biologic development
Both positions were newly created as the agency has grown over the past year.
Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.
A mentor once told him to keep learning and stay out of his comfort zone.
Former Edelman executive Mary Corcoran replaces Annalise Coady, who becomes president of W2O EMEA.
Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review