Burcin's charge is to keep momentum going at the indie agency, known for placing ice-cream carts outside of rival agencies and other recruiting tactics.
After Bill McEllen's departure, the company promoted Mark Willmann to lead the agency.
Plus other industry hires and changes
The FDA plans to release new guidance on advertising in 2016; Trump supports Medicare price negotiations; Novartis CEO: golden days of drug pricing are over
Following November pitch, WPP agency will handle digital strategy, creative and social in region.
If we don't clean up our act and do something about predatory pricing scandals, we'll wind up with Washington bureaucrats telling us what we can charge for our products.
"A global launch of a type-2 diabetes drug. It was a four-year trail of cheers and tears."
The agency named a new chief strategist and creative director along with new leads for its Minnesota, Chicago and New York healthcare practices.
If we were going to be one of a kind, we needed a staff that understood and had lived through what our clients were facing.
Mazzola says healthcare advertising is having a watershed moment.
The American Association of Advertising Agencies said stopping calls for a ban on DTC is a top agenda item for the trade group in 2016.
Private equity firm TPG Growth invested in the healthcare services company, which plans to use the funds to expand its capabilities and reach.
Mergers, acquisitions and reorganizations among pharma agencies piqued your interest in 2015.
Healthcare spending rose in 2014; Publicis reorganizes its agency network; proposed New Jersey bill would punish drugmakers that move abroad
The agency launched a giving campaign to celebrate the life of Christophe Foultier.
Six employees from the Paris-based agency networks lost their lives in the attacks on Friday.
Havas Health acquired Lexington, Kentucky-based agency Symbiotix.
It marks the agency's second acquisition in seven months.
The independent agency hired ICC Lowe executive Martin Mannion.
The agency network said its new organization will help drugmakers execute and develop commercial strategies.
The GSW Worldwide veteran will take on the new role at the midsized agency.
The firm is the primary vendor for the drugmaker's global commercial analytics.
GSK awards its global media buying business; one-third of patients dropped out of Xenoport psoriasis trial; an experimental drug for liver disease fails to meet primary endpoints
The compliance "university" aims to help healthcare agencies and publishers stay up to date on the latest regulatory changes.
Longtime ICC leader Viviano moves to the client side to help the start-up build its marketing team and become a commercial contender.
Publicis Healthcare Singapore will launch in September.
The integrated agency's pharmaceutical business now brings in half its billings.
The agency and community program provider will form a new healthcare marketing company, Relevate Health Group.
Digital accounts for more than happiness
An agency with a "no walls" philosophy
- Five things for pharma marketers to know: Friday, February 5, 2016
- Why Gathering Health Economic Data for Cancer Drugs is Now Essential
- Ascension Health ups Ragone to chief marcomms officer
- House Oversight committee upbraids Turing, Valeant execs
- Burcin departs Havas network for Klick Health in senior-staffing push