Agency

Exclusive: Female duo takes agency helm ahead of Lehman's exit

Exclusive: Female duo takes agency helm ahead of Lehman's exit

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Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.

Mc|K resigns UCB Parkinson's patch as part of creative reboot

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Mc|K Healthcare, in the midst of overhauling its creative vision, said it resigned its largest account, UCB's $176-million Neupro Parkinson's patch.

After rough '12, PHCG looks to inject more life into business

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An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week.

McCann launches Hispanic health marketing unit

McCann launches Hispanic health marketing unit

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Interpublic's McCann HumanCare and Casanova Pendrill hope to sell pharmas on deeper engagement with Hispanic audiences through a joint venture dubbed HumanCareHSP

Business briefs: LifeScan, Havas Health

LifeScan's new glucose monitor gets an FDA green light; Havas Health merges two London shops and refreshes H4B branding

Wishbone team hangs out a new shingle

Wishbone team hangs out a new shingle

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Medical agency Wishbone was acquired years ago, but the leadership team behind the shop is coming out of retirement with a new venture, dubbed Calcium.

Havas hires WebMD sales chief to lead NY shop

Havas hires WebMD sales chief to lead NY shop

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Dorothy Gemmell, who headed sales and sales operations at the portal, will take the reins at Havas Life New York.

Business briefs: Sobi and Savient; Novartis; Saatchi & Saatchi Wellness

Sobi and Savient Pharmaceuticals inked a co-promote agreement for RA drug Kineret in the US.

With digital no longer special, InVentiv merges four agencies into two

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InVentiv is merging two of its digital agencies into two full-service shops: GSW, Fueled by Blue Diesel and Ignite + Palio.

Draftfcb Healthcare inks deal with global indie agency network

Draftfcb Healthcare inks deal with global indie agency network

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Draftfcb Healthcare is filling out its global footprint through an alliance with Argon Network, a coalition of 22 indie agencies in Europe, Asia, the Middle East and South America.

Publicis aims to up its healthcare media game

Publicis aims to up its healthcare media game

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Publicis Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution.

Havas merges transatlantic duo of digital shops

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Havas is merging two digital shops, Euro RSCG Life 4D and Creative Lynx, to form Havas Lynx, a transatlantic full service group that will serve as a mini-network alongside Havas Life and Health4Brands.

Sansone takes director's chair at Medicus

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Adrian Sansone is taking over the managing director's seat at Publicis Lifebrands Medicus, and is tasked with changing the way the HCP agency operates.

Harte-Hanks launches health and wellness agency True

Harte-Hanks launches health and wellness agency True

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Harte-Hanks, the direct marketing giant, is looking to break off a piece of the burgeoning health and wellness market with the launch of True Health + Wellness.

Draftfcb buys New York pharma shop Hudson Global

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Draftfcb Healthcare has bought Tarrytown, NY-based drug marketing shop Hudson Global. The eight-year-old agency will continue to operate out of Tarrytown under its own name and will be led by cofounders CEO/president Robert Blink and EVP Jason Goldklang.

Company news: WebMD, Pfizer, GlaxoSmithKline

WebMD names a Publicis alum EVP consumer services, Pfizer teams with Mylan in Japan and GlaxoSmithKline kicks off Phase III trials of its RA drug.

Dudnyk buys device-marketing expert Stratagem

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Dudnyk bought San Francisco-based Stratagem, expanding its West Coast presence and adding medical-device marketing expertise, the agency said.

Specialty shop BioLumina promotes Jones to president

Specialty shop BioLumina promotes Jones to president

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The promotion of Ane Jones to president is the latest management change at the Omnicom specialty agency and its bigger sibling, Harrison & Star.

McCann Health buys global market research consultancy

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Double Helix, a healthcare consultancy that operates across three continents, was bought by Interpublic Group's McCann Health, the network said Monday.

McCann renames global health network in bid to broaden beyond drug advertising

McCann renames global health network in bid to broaden beyond drug advertising

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McCann Healthcare Worldwide changed its name to McCann Health, and five of its six US agencies rebranded to align more closely with their parent, the network said today.

Havas buys UK digital health shop Creative Lynx

Havas buys UK digital health shop Creative Lynx

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Havas is adding a big European digital shop to its Havas Worldwide Health network of healthcare agencies.

Saatchi shop rebrands to sharpen specialty focus

Saatchi shop rebrands to sharpen specialty focus

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Saatchi & Saatchi Innovations, Publicis' Pennsylvania-based outpost servicing specialty pharma, is rebranding as Saatchi Science.

Company news: Publicis and the American Heart Association

Publicis Groupe is expanding its footprint in China, having acquired the healthcare communications agency U-Link Solutions Co. Ltd.

GSW's Gerbig dead at 66; put Columbus on the map for medical advertising

GSW's Gerbig dead at 66; put Columbus on the map for medical advertising

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GSW Worldwide co-founder Bob Gerbig, an entrepreneurial account director who left Abbott to launch the Ohio-based agency powerhouse in 1977, has died at 66.

MAHF inducts MedEc's Daly, Sudler's Smith and LLNS' Nickel

MAHF inducts MedEc's Daly, Sudler's Smith and LLNS' Nickel

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The Medical Advertising Hall of Fame announced its 2012 inductees: Medical Economics' Charles Daly, Sudler & Hennessey creative great Ernest Smith and LLNS co-founder Al Nickel.

Kramer to retire as CEO of Digitas, Razorfish health shops

Kramer to retire as CEO of Digitas, Razorfish health shops

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David Kramer, who co-founded the agency now known as Digitas Health in 1988 and led the shop through two mergers and a recent reorganization, announced that he will leave the company at year's end.

McCann makes play for public education space with new shop

McCann makes play for public education space with new shop

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McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.

Saatchi appoints a turnaround artist to lead NY professional shop

Saatchi appoints a turnaround artist to lead NY professional shop

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Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.

Prostate Czech gets behind a good cause

Prostate Czech gets behind a good cause

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He takes a very direct approach to the pursuit of prostate health. He's Branko the Prostate Czech, and he's been wielding his latex glove to raise awareness during September's Prostate Cancer Awareness Month.

Rosetta polishes off Wishbone, announces new leadership

Rosetta polishes off Wishbone, announces new leadership

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Wishbone founder Steve Michaelson and chief strategy officer Judy Capano retired last month as the shop was absorbed into Rosetta, which acquired the agency in 2009 and was, in turn, snapped up by Publicis.

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