Agency

W2O names Gillespie chief strategy officer of medtech practice

W2O names Gillespie chief strategy officer of medtech practice

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She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.

At Work With: ContextMedia:Health's Ashik Desai

At Work With: ContextMedia:Health's Ashik Desai

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The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.

Digitas Health LifeBrands partners with startup accelerator Dreamit

Digitas Health LifeBrands partners with startup accelerator Dreamit

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The partnership is aimed at helping later-stage health startups grow their businesses with marketing and brand strategy advice.

Prounis describes her decision to sell Flashpoint stake as personal

Prounis describes her decision to sell Flashpoint stake as personal

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Prounis sold her stake in Flashpoint to Omnicom, which is merging the agency with four other shops to create DDB Health.

100 quotes: What they reveal about the state of healthcare advertising

100 quotes: What they reveal about the state of healthcare advertising

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Visions, challenges, and advice: Here are 100 quotes from 100 agency leaders, compiled from the MM&M Agency Issue.

Revenues surge as agencies adapt to health-tech, payer trends

Revenues surge as agencies adapt to health-tech, payer trends

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Healthcare agencies focus on freeing pharma brands from their collaboration cocoons to work with health tech companies, while squaring away access concerns.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

At Work With: Kantar Health's Tom Haskell

At Work With: Kantar Health's Tom Haskell

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The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

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The new healthcare network combines several US and European professional agencies, Omnicom said.

Digitas Health LifeBrands' Susan Manber on telling a healthy story

Digitas Health LifeBrands' Susan Manber on telling a healthy story

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The chief planning officer of North America talks about strategy and how to tell an engaging health story.

Razorfish Health names new managing director

Razorfish Health names new managing director

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David Paragamian, previously of Huntsworth Health, is the new managing director of Razorfish Health.

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

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The agency has hired Sally Barton as head of the U.S. healthcare practice/

McCann Health named Lions Health Network of the Year

McCann Health named Lions Health Network of the Year

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McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.

Concentric promotes three as managing partner departs

Concentric promotes three as managing partner departs

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The healthcare agency promoted three executives to SVP and said a search for a new president is underway.

FCB agency veteran, Renée Wills, joins Kinch

FCB agency veteran, Renée Wills, joins Kinch

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After six years as president of Trio, Renée Wills has joined newly formed agency Kinch.

Intouch Solutions' Weissberg on the rising payer voice

Intouch Solutions' Weissberg on the rising payer voice

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The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.

At Work With: Cello Health's Jon Bircher

At Work With: Cello Health's Jon Bircher

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"I continue to look for ways to stretch myself or ways I can get involved or influence the business," said the new CCO of Cello Health.

Retaining talent: How pharma can compete with Google

Retaining talent: How pharma can compete with Google

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As tech behemoths like Google are attempting to poach the best and brightest, executives from pharma companies and agencies share new retention tactics.

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

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WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

Giant hires new Philadelphia GM and creative director

Giant hires new Philadelphia GM and creative director

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Giant appointed Ben Mallory, who has held creative leadership roles at AstraZeneca, as its new executive creative director.

Will Network Agencies Retain their Brand's Identities if They Collaborate with Sister Firms?

Will Network Agencies Retain their Brand's Identities if They Collaborate with Sister Firms?

"Under pressure to perform, even team players will covet their neighbors' budgets and begin to compete. And there goes homogeneity."

Giant's McCasland on chasing novelty

Giant's McCasland on chasing novelty

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McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.

Palio consolidates, closes two offices

Palio consolidates, closes two offices

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The agency plans to collaborate more with the rest of its network, inVentiv Health.

At Work With: McCann Health North America's Tammy Fischer

At Work With: McCann Health North America's Tammy Fischer

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"Nothing is as powerful as when you see the courage on a patient's face, completely unknown to you, with the will and determination to fight a disease," said the chief growth officer of McCann Health North America.

Omnichannel Marketing 2016: 4INFO

Omnichannel Marketing 2016: 4INFO

4INFO offers a mobile-first ad tech platform that enables national pharma brand advertisers to target audiences across mobile devices and desktops precisely and then measure the success of those campaigns.

Omnichannel Marketing 2016: HealthLink Dimensions

Omnichannel Marketing 2016: HealthLink Dimensions

HealthLink Dimensions provides healthcare data solutions to healthcare and life-science organizations to improve master data management, compliance, and marketing initiatives.

Omnichannel Marketing 2016: Skipta

Omnichannel Marketing 2016: Skipta

Skipta is the leading social network of specialized online medical communities for verified healthcare professionals.

Omnichannel Marketing 2016: Clinical Mind

Omnichannel Marketing 2016: Clinical Mind

ClinicalMind is a full-service medical communications company with extensive experience in specialty therapeutic areas.

Omnichannel Marketing 2016: Rx Edge

Omnichannel Marketing 2016: Rx Edge

Since our inception, in 2000, pharmaceutical marketers have counted on Rx EDGE to help them acquire and educate new patients while increasing brand awareness.

Omnichannel Marketing 2016: AbelsonTaylor

Omnichannel Marketing 2016: AbelsonTaylor

In 1981 we started an agency because we wanted to chart our own course. Thirty-five years later we have become the largest independent healthcare agency of record in the world.

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