The drugmaker has been handed a "public reprimand" by the U.K.'s Prescription Medicines Code of Practice Authority after the creative director of an unnamed agency used the company's patient support materials on its website.
Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.
In the wake of high-profile brand flops, everyone from clients to creative teams seeks the counsel of experts.
Holly Henry, previously chief medical officer at FCB Health, will oversee medical strategy in the newly created role.
WPP creates WPP Health & Wellness; Publicis Health formalizes new name; 10 ways healthcare companies are testing Instagram
Dennis Urbaniak has also been named chief digital officer at Havas Lynx.
Novo Nordisk appoints new CEO, and more people moves for you to know about
Novo Nordisk CEO describes 'volatile' pricing environment; Lilly to cut 200 research and development jobs; pharma opts out of Super Bowl this year
The founder of Pacific Communications shares the details of his career as he is inducted into the Medical Advertising Hall of Fame.
Deborah Furey will lead the agency's pilot of a new personalized marketing offering.
Endo hires new head of U.S. branded pharma, and three other people moves for you to know about.
DeViteri started in the newly created role this month.
The new agency will focus on marketing goods and services to people 50 years of age and older.
She says her experience in consumer brands helps her push healthcare clients to be more creative.
Wilson will succeed founder and CEO John Seng.
Guidemark Health, Bluespire, Bluespire Senior Living, and Ariad Communications will merge under a new entity.
In 2015, 2e Creative undertook a substantial expansion in services.
Both judges and clients had plenty of praise for AbelsonTaylor's creative work. One judge felt the agency consistently delivers breakthrough standard-setting creative.
Judges were impressed by Klick's 39% growth (revenue is an estimated $125 million) and its win rate of more than 90% of new client pitches.
Klick Ideas Exchange united leading CEOs and high-level executives of biotech and pharmaceutical companies, thought leaders, and other industry influencers to explore issues that are shaping the future of healthcare.
The new SVP and GM of health believes that the Dentsu Aegis deal would provide scale and efficiencies.
Novo Nordisk attributes slow growth to biosimilars, pricing; Dentsu acquires majority stake in Merkle; AZ lung cancer drug fails late-stage trial
She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.
The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.
The partnership is aimed at helping later-stage health startups grow their businesses with marketing and brand strategy advice.
Prounis sold her stake in Flashpoint to Omnicom, which is merging the agency with four other shops to create DDB Health.
Visions, challenges, and advice: Here are 100 quotes from 100 agency leaders, compiled from the MM&M Agency Issue.
Healthcare agencies focus on freeing pharma brands from their collaboration cocoons to work with health tech companies, while squaring away access concerns.
Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.
The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.