Agency

Haymarket Media acquires digital agency Group DCA

Haymarket Media acquires digital agency Group DCA

By By

Haymarket purchased HCP-engagement specialist Group DCA and will operate the digital agency out of its custom medical communications division.

Rosetta merges with Razorfish Healthware, forms new agency

Rosetta merges with Razorfish Healthware, forms new agency

By

Publicis Healthcare Communications Group announced Friday that Rosetta's healthcare engagement, creative and media businesses would be merged into Razorfish Healthware, creating Razorfish Health.

W2O Group acquires Los Angeles boutique shop

W2O Group acquires Los Angeles boutique shop

By

The agency announced it will integrate with ACR2 Communications & Media in a bid to bolster its healthcare content offerings.

PHCG global president leaves for Everyday Health

PHCG global president leaves for Everyday Health

By

Michael du Toit, founding member of Digitas, has been named president of health and wellness company Everyday Health.

Guidemark Health jumpstarts rebrand, brings on big-agency grad

Guidemark Health jumpstarts rebrand, brings on big-agency grad

By

Tina Fascetti is the mid-sized agency's new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.

Five things for pharma marketers to know: Wednesday, January 14

Five things for pharma marketers to know: Wednesday, January 14

By By

Pharma ad budgets are growing, says IPG; Medical device tax debate rages on; Pfizer has PCSK9 pill in the works.

Havas acquires health and wellness agency

Havas acquires health and wellness agency

By

Havas Group has expanded its footprint in Germany, acquiring Bird & Schulte.

Orphan-focused shop Siren Interactive scooped up by life-sci services firm

Orphan-focused shop Siren Interactive scooped up by life-sci services firm

By

Siren, one of the most experienced agencies in the rare-disease space, will add its patient-outreach expertise to new owner Dohmen's patient-care model.

Ariz. film, entertainment agency adds depth to Fingerpaint

Ariz. film, entertainment agency adds depth to Fingerpaint

By

With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.

Brown leaves ICC Lowe, takes reins at indie network

Brown leaves ICC Lowe, takes reins at indie network

By

Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Publicis, Facebook ink deal

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.

Omnicom, Publicis reset after failed merger

Omnicom, Publicis reset after failed merger

By

After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.

Roska rebrands to PulseCX

Roska rebrands to PulseCX

By

The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.

New pres. takes helm of combined agency

New pres. takes helm of combined agency

By

The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.

Wego brings on ex-Sanofi digital lead

Wego Health announced it has added Todd Kolm as SVP, strategy and insights.

Palio+Ignite names new president

Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.

CDM Group elevates Prince to president

CDM Group elevates Prince to president

By

CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.

Apollo taps W2O as LAP-BAND AOR

Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

By

Draftfcb Healthcare has rebranded to FCB Health, and has also acquired UK healthcare agency Halesway, effective immediately, the agency announced today

Indie ad agency forms new network

Indie ad agency forms new network

By

Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.

Agencies step up recruiting to capitalize on unrest

Agencies step up recruiting to capitalize on unrest

By

Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.

McCann Health names new Americas lead

The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.

McCann vet Piasecki in dual role at inVentiv

McCann vet Piasecki in dual role at inVentiv

By

The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.

Geider takes reins at ICC Lowe Pace

Geider takes reins at ICC Lowe Pace

By

Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.

LehmanMillet formalizes strategy dept.

LehmanMillet formalizes strategy dept.

By

The Boston-based agency hopes the new department will allow teams a broader perspective.

Turning agencies' blues into children's cheer

Turning agencies' blues into children's cheer

By

AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.

Agencies ready to rock for charity

Agencies ready to rock for charity

By

Pharmapalooza, the industry's annual "battle of the bands" charity contest, returns to New York's B.B. King Blues Club & Grill on Wednesday, November 6th.

Is the current agency model a joke?

Is the current agency model a joke?

Why agencies must get out of the strategy business.

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

Email Newsletters