Agency

GSW's Gerbig dead at 66; put Columbus on the map for medical advertising

Matthew Arnold November 30, 2011

GSW Worldwide co-founder Bob Gerbig, an entrepreneurial account director who left Abbott to launch the Ohio-based agency powerhouse in 1977, has died at 66.

MAHF inducts MedEc's Daly, Sudler's Smith and LLNS' Nickel

Matthew Arnold November 11, 2011

The Medical Advertising Hall of Fame announced its 2012 inductees: Medical Economics' Charles Daly, Sudler & Hennessey creative great Ernest Smith and LLNS co-founder Al Nickel.

Kramer to retire as CEO of Digitas, Razorfish health shops

Marc Iskowitz October 27, 2011

David Kramer, who co-founded the agency now known as Digitas Health in 1988 and led the shop through two mergers and a recent reorganization, announced that he will leave the company at year's end.

McCann makes play for public education space with new shop

Matthew Arnold October 20, 2011

McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.

Saatchi appoints a turnaround artist to lead NY professional shop

Matthew Arnold October 10, 2011

Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.

Prostate Czech gets behind a good cause

Marc Iskowitz September 28, 2011

He takes a very direct approach to the pursuit of prostate health. He's Branko the Prostate Czech, and he's been wielding his latex glove to raise awareness during September's Prostate Cancer Awareness Month.

Rosetta polishes off Wishbone, announces new leadership

Matthew Arnold August 15, 2011

Wishbone founder Steve Michaelson and chief strategy officer Judy Capano retired last month as the shop was absorbed into Rosetta, which acquired the agency in 2009 and was, in turn, snapped up by Publicis.

Calif. office gives Heartbeat a place for conflicts

Marc Iskowitz July 19, 2011

Parent company Drumbeat Digital has formally announced the opening of a full-service Los Angeles office, Heartbeat West.

LBi launches US digital health shop

Matthew Arnold July 12, 2011

LBi, a big European indie digital agency network, is opening up a healthcare marketing shop in the US, seeing opportunity in Publicis' increasing domination of the digital health space.

NeON gets new head, as IPG bumps Lane upstairs

Marc Iskowitz June 29, 2011

Interpublic Group promoted Matt Lane, co-founder and managing director of NeON, to a position at the holding company level. The agency's parent company, Draftfcb Healthcare, immediately named his successor: Mark Arnold, formerly SVP, managing supervisor at Omnicom's AgencyRx.

Digitas Health, Razorfish Health to share new leadership, global team, in efficiency-driven reorg

James Chase June 23, 2011

Digitas Health and Razorfish Health are undergoing an organizational restructure in which the two Publicis-owned siblings will share two newly appointed co-presidents, launch a single global leadership team and develop a variety of centers of excellence.

ICC Lowe rebrands, expands global footprint

Marc Iskowitz June 02, 2011

Interpublic Group's Lowe & Partners has rebranded its global healthcare network from Lowe Healthcare Worldwide to ICC Lowe, MM&M has learned.

Seeking "savoir-faire," Publicis buys Rosetta for $575 million

Matthew Arnold May 17, 2011

Publicis is padding its digital health agency supergroup with a $575 million-plus acquisition of Rosetta Marketing Group.

GSW launches health and wellness practice

Matthew Arnold April 06, 2011

InVentiv's GSW is going after the consumer health and wellness market with an offshoot, dubbed The Well @GSW, aimed at OTC brands, consumer products and retail accounts.

Company news: PKD Foundation and Schwartz Communications

Matthew Arnold February 24, 2011

The PKD Foundation, a research and advocacy group for Polycyctic Kidney Disease, is looking for a new CEO after its president and CEO Dan Larson announced his retirement from that role.

Agency moves to city, hopes talent will follow

Marc Iskowitz January 28, 2011

Interlink Healthcare Communications relocated from Princeton to the heart of Manhattan, to make it easier for the shop to attract top talent, said the agency's president.

Pfizer shifts global Lipitor PR to Ketchum

Jaimy Lee January 21, 2011

Pfizer awarded Ketchum a global assignment for Lipitor as the pharmaceutical company prepares for its top-selling drug to go off patent at the end of this year.

ICC lands GSK cold sore retail brand

Marc Iskowitz December 22, 2010

Interpublic Group's ICC will handle professional advertising for GlaxoSmithKline over-the-counter cold sore cream Abreva after winning the account this month.

WPP's ghg, VML launch digital and mobile agency

Matthew Arnold December 09, 2010

Two WPP shops - Grey Healthcare Group (ghg) and digital specialty VML - are collaborating on an answer to Publicis' digi-behemoth Digitas.

Contract sales firm PDI buys digital shop Group DCA

Matthew Arnold November 04, 2010

Contract sales giant PDI acquired digital agency Group DCA, seeking to bolster its non-personal promotion capabilities.

McCann taps Cahill to lead global healthcare

Matthew Arnold September 30, 2010

McCann Worldgroup named EMEA/Asia-Pacific healthcare head John Cahill to lead its global healthcare practice. Cahill replaces a leadership group and reports to McCann Worldgroup poobah Nick Brien.

Just call it LLNS: LyonHeart roars no more

Matthew Arnold September 14, 2010

The agency formerly known as LyonHeart is going back to its maiden name ahead of the rollout of a new Omnicom healthcare agency network.

Teach a man to fish, teach a client to Facebook

Matthew Arnold August 03, 2010

Like many Razorfish Health clients, the Alzheimer's Association Delaware Valley Chapter knew they needed a social media presence but needed some hand holding to get there.

Publicis launches Razorfish Health as standalone

Matthew Arnold March 01, 2010

It's not exactly news that Razorfish has a health practice, but the digital agency, which was acquired by Publicis last year, is making it official with the launch of Razorfish Health, an "independent, dedicated" health and wellness agency.

Merck to consolidate media accounts

Ben Comer February 24, 2010

Merck will consolidate media duties on all of its brands, including the newly acquired Schering-Plough portfolio, after a review.

Frank Corbett, medical advertising great, dies

Matthew Arnold December 11, 2009

Medical advertising pioneer Frank J. Corbett, a founder of the Corbett Accel network, passed away at the age of 92.

Publicis lands Razorfish

Ben Comer August 11, 2009

Publicis will acquire Razorfish, a Microsoft-owned digital and interactive shop, for roughly $530 million, according to joint company statements.

Digitas Health hangs shingle in London, Boston

Matthew Arnold July 27, 2009

Digitas Health is opening offices in London and Boston to accommodate several years' worth of strong growth, the network said.

Last chance to grab glory

June 04, 2009

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

Pfizer aims to differentiate Toviaz with patient support program

Matthew Arnold June 03, 2009

Pfizer is launching Detrol follow-on Toviaz with a 12-week patient support program featuring a progress tracker, personalized emails and tips on bladder training techniques. The company said many overactive bladder patients currently suffer from a lack of behavioral intervention.