Agency

Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome

By

French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.

Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid

Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid

By

Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.

Edelman health veteran Donna Duncan joins W2O Chicago

Edelman health veteran Donna Duncan joins W2O Chicago

By

W2O's Windy City office has added three health and analytics leaders over the past six months.

Omnicom promotes Biolumina and H&S presidents to CEO

Omnicom promotes Biolumina and H&S presidents to CEO

By

Ty Curran, previously CEO of the sister agencies, will serve as chairman in 2018.

Maurice Lévy on his 30 years in charge of Publicis Groupe

Maurice Lévy on his 30 years in charge of Publicis Groupe

By

Midway through Campaign's audience with Publicis Groupe's Maurice Lévy, a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."

Analysts agree with WPP that threat from consultancies has been 'overhyped'

Analysts agree with WPP that threat from consultancies has been 'overhyped'

By

During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

By

Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.

StoneArch hires Marcia Miller as new president

StoneArch hires Marcia Miller as new president

By

Optum vet Miller replaces Jessica Boden.

W2O looks to eliminate confusion with network rebrand

W2O looks to eliminate confusion with network rebrand

By

The agency network is rebranding five subsidiaries under the W2O banner.

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

By

From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.

Muscular Dystrophy Association taps Lynn O'Connor Vos as CEO

Muscular Dystrophy Association taps Lynn O'Connor Vos as CEO

By

The association said it is preparing for new FDA approvals for therapies that treat central nervous system and muscular system diseases.

Agencies: If You're So Unique, Tell Us About It

Agencies: If You're So Unique, Tell Us About It

By

Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.

AbelsonTaylor's Jay Carter on the key to retaining top talent

AbelsonTaylor's Jay Carter on the key to retaining top talent

By

Now that Facebook, Apple, and Google have set their sights on healthcare, agencies find themselves under pressure from yet another flank.

Healthcare agencies re-evaluate tactics to retain talent

Healthcare agencies re-evaluate tactics to retain talent

By

The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

By

Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.

UDG Healthcare acquires MicroMass, for up to $75.8 million

UDG Healthcare acquires MicroMass, for up to $75.8 million

By

The company also this year has purchased Vynamic and Cambridge BioMarketing.

Giant brings on new brand experience lead, as Armstrong departs

Giant brings on new brand experience lead, as Armstrong departs

By

Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.

Q&A: On being a working mom

Q&A: On being a working mom

Guidemark Health's Tina Fascetti offers Medela's Katie Busse advice on being a working mother in healthcare marketing.

Former Burson director to lead Brussels business of U.K.'s Incisive Health

Former Burson director to lead Brussels business of U.K.'s Incisive Health

By

Incisive Health will next month welcome Francesca Scassellati Sforzolini as head of its Brussels office.

6 Campaigns That Value the Visual

6 Campaigns That Value the Visual

HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.

Omnicom continues organic growth lead over rival ad networks

Omnicom continues organic growth lead over rival ad networks

By

By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.

Media is where agencies are hurting

Media is where agencies are hurting

By

Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?

GSW hires former McCann exec as president of North America

GSW hires former McCann exec as president of North America

By

The agency appointed Sonja Foster-Storch, previously president of McCann Echo, to fill a role that has been vacant since 2016.

Analysts on WPP: 'expected bad, got worse'

Analysts on WPP: 'expected bad, got worse'

By

Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.

Five things for pharma marketers to know: Monday, August 21, 2017

Five things for pharma marketers to know: Monday, August 21, 2017

The FDA approves Ironwood's gout drug; GSW names new president; Samsung and Takeda to partner on biologic development

W2O's Sentient adds Spitz, Viola to leadership team

W2O's Sentient adds Spitz, Viola to leadership team

By

Both positions were newly created as the agency has grown over the past year.

Accenture wants to be world's biggest 'experience agency of record'

Accenture wants to be world's biggest 'experience agency of record'

By

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

A day at work with Makovsky's Rob Schachter

A day at work with Makovsky's Rob Schachter

By

A mentor once told him to keep learning and stay out of his comfort zone.

W2O's Twist hires new president

W2O's Twist hires new president

By

Former Edelman executive Mary Corcoran replaces Annalise Coady, who becomes president of W2O EMEA.

Five things for pharma marketers to know: Tuesday, July 25, 2017

Five things for pharma marketers to know: Tuesday, July 25, 2017

By

Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review