Agency

Spectrum names Jonathan Wilson CEO

Spectrum names Jonathan Wilson CEO

By

Wilson will succeed founder and CEO John Seng.

Guidemark Health merges with three companies to form new agency

Guidemark Health merges with three companies to form new agency

By

Guidemark Health, Bluespire, Bluespire Senior Living, and Ariad Communications will merge under a new entity.

Small Healthcare Agency of 2016

Small Healthcare Agency of 2016

By

In 2015, 2e Creative undertook a substantial expansion in services.

Midsize Healthcare Agency of 2016

Midsize Healthcare Agency of 2016

By

Both judges and clients had plenty of praise for AbelsonTaylor's creative work. One judge felt the agency consistently delivers breakthrough standard-setting creative.

Large Healthcare Agency of 2016

Large Healthcare Agency of 2016

By

Judges were impressed by Klick's 39% growth (revenue is an estimated $125 million) and its win rate of more than 90% of new client pitches.

Best Agency Self-Promotion of 2016

Best Agency Self-Promotion of 2016

By

Klick Ideas Exchange united leading CEOs and high-level executives of biotech and pharmaceutical companies, thought leaders, and other industry influencers to explore issues that are shaping the future of healthcare.

Merkle taps Mike Goldin as SVP of health

Merkle taps Mike Goldin as SVP of health

By

The new SVP and GM of health believes that the Dentsu Aegis deal would provide scale and efficiencies.

Five things for pharma marketers to know: Tuesday, August 9, 2016

Five things for pharma marketers to know: Tuesday, August 9, 2016

By

Novo Nordisk attributes slow growth to biosimilars, pricing; Dentsu acquires majority stake in Merkle; AZ lung cancer drug fails late-stage trial

W2O names Gillespie chief strategy officer of medtech practice

W2O names Gillespie chief strategy officer of medtech practice

By

She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.

At Work With: ContextMedia:Health's Ashik Desai

At Work With: ContextMedia:Health's Ashik Desai

By

The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.

Digitas Health LifeBrands partners with startup accelerator Dreamit

Digitas Health LifeBrands partners with startup accelerator Dreamit

By

The partnership is aimed at helping later-stage health startups grow their businesses with marketing and brand strategy advice.

Prounis describes her decision to sell Flashpoint stake as personal

Prounis describes her decision to sell Flashpoint stake as personal

By

Prounis sold her stake in Flashpoint to Omnicom, which is merging the agency with four other shops to create DDB Health.

100 quotes: What they reveal about the state of healthcare advertising

100 quotes: What they reveal about the state of healthcare advertising

By

Visions, challenges, and advice: Here are 100 quotes from 100 agency leaders, compiled from the MM&M Agency Issue.

Revenues surge as agencies adapt to health-tech, payer trends

Revenues surge as agencies adapt to health-tech, payer trends

By

Healthcare agencies focus on freeing pharma brands from their collaboration cocoons to work with health tech companies, while squaring away access concerns.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

At Work With: Kantar Health's Tom Haskell

At Work With: Kantar Health's Tom Haskell

By

The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

By

The new healthcare network combines several US and European professional agencies, Omnicom said.

Digitas Health LifeBrands' Susan Manber on telling a healthy story

Digitas Health LifeBrands' Susan Manber on telling a healthy story

By

The chief planning officer of North America talks about strategy and how to tell an engaging health story.

Razorfish Health names new managing director

Razorfish Health names new managing director

By

David Paragamian, previously of Huntsworth Health, is the new managing director of Razorfish Health.

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

By

The agency has hired Sally Barton as head of the U.S. healthcare practice/

McCann Health named Lions Health Network of the Year

McCann Health named Lions Health Network of the Year

By

McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.

Concentric promotes three as managing partner departs

Concentric promotes three as managing partner departs

By

The healthcare agency promoted three executives to SVP and said a search for a new president is underway.

FCB agency veteran, Renée Wills, joins Kinch

FCB agency veteran, Renée Wills, joins Kinch

By

After six years as president of Trio, Renée Wills has joined newly formed agency Kinch.

Intouch Solutions' Weissberg on the rising payer voice

Intouch Solutions' Weissberg on the rising payer voice

By

The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.

At Work With: Cello Health's Jon Bircher

At Work With: Cello Health's Jon Bircher

By

"I continue to look for ways to stretch myself or ways I can get involved or influence the business," said the new CCO of Cello Health.

Retaining talent: How pharma can compete with Google

Retaining talent: How pharma can compete with Google

By

As tech behemoths like Google are attempting to poach the best and brightest, executives from pharma companies and agencies share new retention tactics.

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

By

WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

Giant hires new Philadelphia GM and creative director

Giant hires new Philadelphia GM and creative director

By

Giant appointed Ben Mallory, who has held creative leadership roles at AstraZeneca, as its new executive creative director.

Will Network Agencies Retain their Brand's Identities if They Collaborate with Sister Firms?

Will Network Agencies Retain their Brand's Identities if They Collaborate with Sister Firms?

"Under pressure to perform, even team players will covet their neighbors' budgets and begin to compete. And there goes homogeneity."

Giant's McCasland on chasing novelty

Giant's McCasland on chasing novelty

By

McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.

OPINION

Email Newsletters