Agency

Giant names Gold as CEO, adds CFO

Giant names Gold as CEO, adds CFO

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The West Coast independent agency redefined its leadership team with the appointments of founding principal Steven Gold as CEO and Jeff Nemy as CFO.

Makovsky's head of health moving to Finn Partners

Makovsky's head of health moving to Finn Partners

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Long-time practice lead Gil Bashe is tasked with unifying and building the health function at global firm Finn Partners.

Midwest agency plans to expand to Dallas-Fort Worth

2e Creative will expand to the Dallas-Fort Worth area in a bid to capitalize on the region's growing healthcare landscape.

Everyday Health looks to compete for pharma TV budgets

Everyday Health looks to compete for pharma TV budgets

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The digital health firm is expanding services to pharma customers, offering to help drugmakers maximize spending on TV and video.

Bob Finkel launches 'agency alternative'

Bob Finkel launches 'agency alternative'

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Kane & Finkel co-founder Bob Finkel launched a healthcare consultancy that will seek out limited-commitment projects.

Marketing at 24 Frames per Second

Marketing at 24 Frames per Second

Why healthcare brands need to start speaking in video, and how they can do it

Maybe You Shouldn't Hire a VP of Digital Strategy

Maybe You Shouldn't Hire a VP of Digital Strategy

Agencies struggle to find VPs of digital strategy (or multichannel strategy or engagement strategy) because they don't really need one.

Haymarket Media acquires digital agency Group DCA

Haymarket Media acquires digital agency Group DCA

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Haymarket purchased HCP-engagement specialist Group DCA and will operate the digital agency out of its custom medical communications division.

Rosetta merges with Razorfish Healthware, forms new agency

Rosetta merges with Razorfish Healthware, forms new agency

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Publicis Healthcare Communications Group announced Friday that Rosetta's healthcare engagement, creative and media businesses would be merged into Razorfish Healthware, creating Razorfish Health.

W2O Group acquires Los Angeles boutique shop

W2O Group acquires Los Angeles boutique shop

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The agency announced it will integrate with ACR2 Communications & Media in a bid to bolster its healthcare content offerings.

PHCG global president leaves for Everyday Health

PHCG global president leaves for Everyday Health

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Michael du Toit, founding member of Digitas, has been named president of health and wellness company Everyday Health.

Guidemark Health jumpstarts rebrand, brings on big-agency grad

Guidemark Health jumpstarts rebrand, brings on big-agency grad

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Tina Fascetti is the mid-sized agency's new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.

Five things for pharma marketers to know: Wednesday, January 14

Five things for pharma marketers to know: Wednesday, January 14

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Pharma ad budgets are growing, says IPG; Medical device tax debate rages on; Pfizer has PCSK9 pill in the works.

Havas acquires health and wellness agency

Havas acquires health and wellness agency

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Havas Group has expanded its footprint in Germany, acquiring Bird & Schulte.

Orphan-focused shop Siren Interactive scooped up by life-sci services firm

Orphan-focused shop Siren Interactive scooped up by life-sci services firm

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Siren, one of the most experienced agencies in the rare-disease space, will add its patient-outreach expertise to new owner Dohmen's patient-care model.

Ariz. film, entertainment agency adds depth to Fingerpaint

Ariz. film, entertainment agency adds depth to Fingerpaint

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With the purchase of Olson Communications, the agency aims to serve clients eager for expertise from outside the healthcare industry.

Brown leaves ICC Lowe, takes reins at indie network

Brown leaves ICC Lowe, takes reins at indie network

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Brown has stepped down as general manager of the IPG network to lead the GuideMark Health agencies as CEO.

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Publicis, Facebook ink deal

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.

Omnicom, Publicis reset after failed merger

Omnicom, Publicis reset after failed merger

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After their merger fell apart, Publicis and Omnicom sought a return to business as usual, including stemming any disruption to personnel or frayed client relationships.

Roska rebrands to PulseCX

Roska rebrands to PulseCX

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The agency's new name, PulseCX, is a nod to its focus on more consumer and strategic-oriented work.

New pres. takes helm of combined agency

New pres. takes helm of combined agency

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The hiring of Kim Johnson is the latest in a series of changes at inVentiv Health's Palio+Ignite. She talks with MM&M about her goals.

Wego brings on ex-Sanofi digital lead

Wego Health announced it has added Todd Kolm as SVP, strategy and insights.

Palio+Ignite names new president

Kim Johnson, previously partner at The CementBloc, has been appointed president of the inVentiv Health agency.

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, indie CA agency, closes doors

Kane & Finkel, the independent San Francisco-based shop founded in 1997 by John Kane and Bob Finkel, has closed, an executive confirmed.

CDM Group elevates Prince to president

CDM Group elevates Prince to president

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CDM, the Omnicom network of healthcare agencies, named Josh Prince, previously the group's chief creative officer, to president. He replaces Carol DiSanto.

Apollo taps W2O as LAP-BAND AOR

Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system.

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

Draftfcb Healthcare rebrands to FCB Health, acquires UK shop

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Draftfcb Healthcare has rebranded to FCB Health, and has also acquired UK healthcare agency Halesway, effective immediately, the agency announced today

Indie ad agency forms new network

Indie ad agency forms new network

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Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.

Agencies step up recruiting to capitalize on unrest

Agencies step up recruiting to capitalize on unrest

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Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.


Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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