Chicago-based shop GA Communication Group says it's striving for the middle ground in an increasingly polarized agency landscape.
Last year's merger of two big ad networks prompted indie shops to step up recruiting, and get creative. Blanketed media buys, organ-themed T-shirts and ice cream giveaways are among tactics.
The previous EVP of Asia Pacific ops has been appointed president of McCann Health Americas.
The 20-year McCann veteran, who most recently headed McCann Health North America, has left the network for a dual role at inVentiv Health.
Gregg Geider, who headed up high-profile accounts at Omnicom's Harrison & Star, has joined IPG's ICC Lowe Pace as managing director.
The Boston-based agency hopes the new department will allow teams a broader perspective.
AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.
Pharmapalooza, the industry's annual "battle of the bands" charity contest, returns to New York's B.B. King Blues Club & Grill on Wednesday, November 6th.
Why agencies must get out of the strategy business.
Growing client demand encouraged the agency to make its HCP content capabilities official.
News on Intouch Solutions, Cambridge BioMarketing, MedEvoke and Eveo
Mc|K Healthcare said it resigned its largest account, UCB's Neupro patch, as the agency shifts its creative vision
Carolyn Morgan who has led LehmanMillet's West Coast office, was promoted to president and Deborah Lotterman to chief creative officer
Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.
Mc|K Healthcare, in the midst of overhauling its creative vision, said it resigned its largest account, UCB's $176-million Neupro Parkinson's patch.
InVentiv Health Communications (iMC) expanded its brainpower's reach to include New York and Tokyo, adding to existing locations in Dallas, Philadelphia, London, Paris, Munich and Shanghai.
PR Firm Weber Shandwick announced that Susan Smirnoff will join its health practice as EVP/senior counselor
News on Giant Creative/Strategy, Tonic Life Communications, Coyne Public Relations and Spectrum Science
Weber Shandwick hired Susan Smirnoff away from the healthcare practice of Ruder Finn, where she had spent more than three decades.
The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.
Cadient effort supports The One Fund Boston's efforts to help those affected by the Boston Marathon bombing
Fingerpaint Marketing has acquired the audio and video production shop Cotton Hill
News on Rosetta, Discovery USA, LehmanMillet and McCann Health
Marci Piasecki was promoted to regional director, North America, overseeing all five US professional agencies in McCann Health
Over the weekend, Publicis Omnicom vaulted past WPP to become the world's biggest ad holding company. The task now falls on its co-CEOs to sort out any conflicts and prevent defections.
The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.
Publicis Healthcare Communications Group (PHCG) is hoping to return to growth after a tame 2012, its CEO said.
CAHG is partnering with Diaceutics Limited to develop a practice around personalized medicines.
News on Digitas Health New York, Compass Healthcare Marketers, Valeant Pharmaceuticals, Edelman and Allergan
Two of the pharma social media world's biggest names made career changes in March