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Event Details

Topic: Continuing the Narrative: Content Marketing for Healthcare, Part II
Date:
Thursday, November 20
Time:
8:30 am - 1:00 pm
Location:
Convene, 101 Park Ave (at 41st St.) New York, NY 10178


Early Bird Special
Individual Ticket $345
Group Rate: 2-5 Attendees $315
Group Rate: 6+ Attendees $295




Agenda



8:30 a.m. - 9:20 a.m.

Registration and Networking Breakfast

9:20 a.m. - 9:30 a.m.

Welcome and Opening Remarks

Speaker: Marc Iskowitz, Editor in Chief, MM&M

9:30 a.m. - 10:10 a.m.

Keynote Speaker


Speaker:
To be announced

10:10 a.m. - 10:50 a.m.

Mastering The Craft of Content Marketing: Why Story and Characters Still Matter In a Tech-Driven Era

Marketing is a craft that requires mastery of form, function, and purpose. Great content comes from marketers and teams that have honed these skills. Mastering content provides marketers the ability to unlock the power of new channels and create more meaningful customer experiences. So where do aspiring content craftspeople draw their inspiration? It turns out that great characters - and their everyday stories - can inspire great content that flows with ease and power across multiple channels. This seminar will explore the 5 Surprising Sources for Generating Great Content.

Attendees will:

• Appreciate how their current skills apply to the craft of content marketing
• Identify how to influence specific audiences with their content
• Learn how to choose content topics that increase engagement
• Experience a framework for crafting great content
• Recognize how great characters inform great content
• Learn how to choose the appropriate digital channel that carries the story forward

Speaker:
Will Reese, Chief Innovation Officer, Cadient, a Cognizant Company

10:50 a.m. - 11:30 a.m.

Artcraft Health Sponsored Session

Speakers:
To be announced

11:30 a.m. - 11:45 a.m.

Networking and Coffee Break

11:45 a.m. - 12:25 p.m.
MM&M Skill Sets Live Sponsored Session


Speakers:
To be announced


12:25 p.m. - 1:05 p.m.
Panel Discussion

Moderator: Marc Iskowitz, Editor in Chief, MM&M

The panel discussion will allow attendees to ask specific questions to each expert panel presenter. Pharma client shares his/her experience (or challenges) in the realm of content marketing for healthcare.

Panelists:
To be announced



Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

Sponsored By

TAKE-AWAYS FROM SKILL SETS LIVE

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.


Click on any cover below to get the information from each event.


SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE





SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS






SKILL SETS LIVE: MULTI-SCREEN MARKETING

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