Join us!

Agenda


8:30 a.m. - 9:30 a.m.

Registration and Networking Breakfast


9:30 a.m. - 10:10 a.m.

Keynote

Speakers:

Lita Sands, Partner, Life Sciences Practice, IBM, and former Global Head, Digital Transformation, Novartis

Sandeep Pulim, MD, Chief Medical Officer, @PointofCare


 


10:10 a.m. 10:50

Skills in 30

Speakers:

Shauna Aherne, Director, Market Strategy, Artcraft Health

Marc Sirockman, EVP & General Manager, Artcraft Health



10:50 a.m. - 11:30 a.m.

Skills in 30

Speaker: Neil Matheson, Global CEO, Huntsworth Health

 


11:30 a.m. - 11:45 a.m.

Networking and Coffee Break


11:45 a.m. - 12:25 p.m.

Panel Discussion: Overcoming Adversity: The Patient Experience With Our Healthcare System

Moderator:

Marc Iskowitz, Editor in Chief, Medical Marketing & Media

Speakers:

Jack Chen, Product Counsel, Google

Sander Flaum, Founder and Managing partner, Flaum Navigators

Paulette Penzvalto, Board Chair and Director of Development for the Global and Regional Aspergers Syndrome Partnership, Development Assistant in Faculty Foundation Relations, Columbia University


Developing a patient-first focus requires empathy with the patient experience. To that end, MM&M has assembled a panel comprised of people who have faced adversity in their own health and gone on to significant professional achievements. Sander Flaum, founder of well-known healthcare and biotech consultancy Flaum Navigators who has battled speech disfluencies, will be joined by fellow panel members Jack Chen, a lawyer for Google who is blind, and Paulette Penzvalto, a mezzo soprano opera singer and a student at Columbia University who lives with Asperger's syndrome. The emphasis will be on sharing personal, sometimes emotional stories where each panelist will comment on their experience with our healthcare system, both what worked and what needs improvement. The panel is a reminder that all healthcare is personal when the affected party is no longer an anonymous patient, but one of us.


12:25 p.m. - 1:05 p.m.

Panel Discussion

Moderator:

Marc Iskowitz, Editor in Chief, Medical Marketing & Media

Speakers:

Shauna Aherne, Director, Market Strategy, Artcraft Health

Marc Sirockman, EVP & General Manager, Artcraft Health

Sander Flaum, Founder and Managing partner, Flaum Navigators

Neil Matheson, Global CEO, Huntsworth Health


 

Contact Information


For sponsorship information, contact Doreen Gates at 267-477-1151 or

doreen.gates@haymarketmedia.com


Sponsors





TAKE-AWAYS FROM SKILL SETS LIVE

Click on any cover below to get the information from each event.


If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.



THE CHANGING TIDE OF NONPERSONAL PROMOTION







SKILL SETS LIVE: ENHANCING MULTICHANNEL MARKETING







SKILL SETS LIVE: DIGITAL SALES ENABLEMENT 3.0







SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE







SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS







SKILL SETS LIVE: MULTI-SCREEN MARKETING

EMAIL NEWSLETTERS