Event Details

Topic: Boosting Relationships with HCPs: Digital Sales Enablement 3.0
Date: Friday, September 19, 2014
Time: 8:30 a.m. to 1:00 p.m. (including networking breakfast)
Location: Convene at 810 Seventh Avenue (b/w 52nd & 53rd St.), New York, NY 10019

Ticket Rates
  • Individual Ticket $295
  • Group Rate: 2-5 Guests $295
  • Group Rate: 6+ Guests $295



Agenda



8:30 a.m. - 9:20 a.m.

Registration and Networking Breakfast

9:20 a.m. - 9:30 a.m.

Welcome and Opening Remarks

Speaker: Marc Iskowitz, Editor in Chief, MM&M

9:30 a.m. - 10:10 a.m.

Keynote

Speaker:
Rich Daly, President US Diabetes, AstraZeneca

10:10 a.m. - 10:50 a.m.

Exposing the Gaps in Sales Disablement: Part 1

The days of unfettered access to physicians have changed, which has led to a shift in the sales force. "Exposing the Gaps: Sales Disablement" is the latest installment in MM&M's Skill Sets Live programming designed specifically for pharma marketers who are seeking new insights and solutions to the one of pharma's challenges—turning sales disablement back to engagement.

In the first of a two-part session, attendees will hear from key experts and learn:

• What led to the sales force shift and the pressure to seek technology alternatives
• Why the digital sales tools that marketers once saw as a remarkable entry point to engagement no longer influence physicians
• How tablet form factors hindered engagement
• Why sales reps are reluctant to use their company-supplied tables - and what the first-time release of survey data tells us about their reluctance

Speakers:
Jose Andrade, VP Director of Interactive Technology, AbelsonTaylor
Emily Tower, VP of Digital Strategy & Analytics, AbelsonTaylor

10:50 a.m. - 11:30 a.m.

Exposing the Gaps in Sales Disablement: Part 2

"Exposing the Gaps: Sales Disablement" is the latest MM&M's Skill Sets Live program designed specifically for pharma marketers who are seeking new insights and solutions to one of pharma's challenges—turning sales disablement back to engagement.

In the first part of this two-part session, attendees learned about the sales force shift that reduced access to physicians and the factors that led to it. Part two takes a deep dive to examine:

• Why the use of tablets has fallen short of fulfilling the promise of CRM and CLM
• What has kept tablets from facilitating enablement, technically speaking
• How steps taken by device and software companies may have satisfied compliance concerns, but have failed to realize the promise of building deeper relationships
• What advice leading software and tablet manufacturers give about creating more effective brand experiences

Speakers:
Stephen Hart, Senior Publishing Manager, Adobe Systems
Stephen Miller, Ambassador, Lenovo


11:30 a.m. - 11:45 a.m.

Networking and Coffee Break

11:45 a.m. - 12:25 p.m.
Bringing Sales Enablement Back

Speaker:
Jose Andrade, VP Director of Interactive Technology, AbelsonTaylor
Emily Tower, VP of Digital Strategy & Analytics, AbelsonTaylor


12:25 p.m. - 1:05 p.m.
Panel Discussion

Moderator: Marc Iskowitz, Editor in Chief, MM&M

The panel discussion will allow attendees to ask specific questions to each expert panel presenter. Pharma client shares his/her experience (or challenges) of providing sales force with digital tools.


Panelists:
Jose Andrade, VP Director of Interactive Technology, AbelsonTaylor
Emily Tower, VP of Digital Strategy & Analytics, AbelsonTaylor
Stephen Hart, Senior Publishing Manager, Adobe Systems
Stephen Miller, Ambassador, Lenovo



Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

Sponsored By


          

TAKE-AWAYS FROM SKILL SETS LIVE

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.


Click on any cover below to get the information from each event.


SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE





SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS






SKILL SETS LIVE: MULTI-SCREEN MARKETING

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