Agenda


8:30 a.m. - 9:30 a.m.

Registration and Networking Breakfast


9:30 a.m. - 10:10 a.m.

Keynote: Hacking Pharma Business Models: A View from the MIT Hacking Medicine Institute 

Speakers:

Zen Chu, Co-founder, MIT Hacking Medicine Institute

Biopharma and med-tech firms looking to add value to their products have experimented with innovation challenges and hackathons as they work to add services to their product offerings. But there's a lot you might not know about the hacker approach. This keynote is designed to give you an appreciation for what the movement is all about while showing how some firms have hacked their way to better R&D productivity, better business technology for life sciences, and to open new vistas on the commercial sides of their business.

Attendees of this session will gain:

 

  • Learn how the hacker movement can assist biopharma in adapting to the digital transformation of healthcare
  • Hear examples of how the approach has been applied within this industry
  • Gain a basic understanding of design thinking in healthcare


10:10 a.m - 10:50

Skills in 30: Sponsored by inVentiv Health PR Group

Speakers: 

Chris Iafolla, Head of Digital & Social Strategy, inVentiv Health PR Group
Pritesh Shah, US General Manager at Novocure

The healthcare landscape is changing drastically. Life sciences companies are leveraging advancement in healthcare technology to engage and educate patients and caregivers alike. The affordable care act is bringing more patients into the system than ever before. Patients, healthcare providers and payers all expect more in the form of patient support programs.

This rapidly changing environment is forcing life sciences companies to rethink their approach to innovation - moving from something only conceived in the lab to something conceivedanywhere.


In this session, you will hear how Novocure, an oncology company with a medical device for treating patients with glioblastoma (GBM):

  • Thinks about its patient support programs similar to other technology companies
  • Puts patients and innovation at the center of its business
  • Conducted a hackathon with organizations inside and outside of the brain cancer community to uncover new patient support solutions for the brain cancer community


10:50 a.m. - 11:30 a.m.

Skills in 30: Getting to Know the Hacker Community

Panel Discussion: How DIY Has Changed Everything in Healthcare

Moderator: Sara Holoubek, CEO and Founder, Luminary Labs

Speakers:  

  • Naomi Fried, PhD, former VP, medical information, innovation and external partnerships, Biogen, and chief innovation officer, Boston Children's Hospital

The imperative for the healthcare industry is to alter the way it does business, yet there's a general lack of expertise in deploying innovative approaches across business functions, not to mention a huge hurdle in changing the culture. As industry wrestles with these hurdles, designers, developers, data mavens, and makers are taking matters into their own hands, developing novel solutions while democratizing healthcare. Hear from biopharma firms, hospitals and other members of the healthcare establishment who are leveraging hacking internally to accelerate the pace of innovation all along the continuum, as well as the external hackers and makers who are using design-based skills to develop disruptive technologies with clinical potential.

This session will drill down to,

  • How to execute a hackathon in a biopharma company or other healthcare organization

  • Areas where hospitals and other clinical settings are looking for novel approaches


11:30 a.m. - 11:45 a.m.

Networking and Coffee Break


11:45 a.m. - 12:25 p.m.

Skills in 30: How Not to Drink the Hackathon Kool-Aid

 

Speakers: 

Mandira Singh, senior manager, business development, athenahealth


"Innovation" has become a powerful catalyst for change in healthcare and a rallying point for industry's diverse stakeholders. But "disruption" can also be a trap when the disruptors are disillusioned about what it takes to exert real change. Mandira Singh, athenahealth senior manager, business development and More Disruption Please (MDP), the firm's one-year-old accelerator program, will speak about the opportunities and pitfalls of the new wave of hackathons on healthcare, and learnings from the last three MDP Hackathons.

Sponsored by AthenaHealth


12:25 p.m. - 1:05 p.m.

Panel Discussion: TBD 

Moderator:  Marc Iskowitz, Editor in Chief, Medical Marketing & Media



Contact Information


For sponsorship information, contact Doreen Gates at 267-477-1151 or

doreen.gates@haymarketmedia.com


Sponsors

 





TAKE-AWAYS FROM SKILL SETS LIVE

Click on any cover below to get the information from each event.


If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.



HACKING HEALTHCARE







PERSONALIZING THE HEALTHCARE EXPERIENCE







THE CHANGING TIDE OF NONPERSONAL PROMOTION







SKILL SETS LIVE: ENHANCING MULTICHANNEL MARKETING







SKILL SETS LIVE: DIGITAL SALES ENABLEMENT 3.0







SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE







SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS







SKILL SETS LIVE: MULTI-SCREEN MARKETING

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