Event Details

Topic: Boosting Relationships with HCPs: Digital Sales Enablement 3.0
Date: Friday, September 19, 2014
Time: 8:30 a.m. to 1:00 p.m. (including networking breakfast)
Location: Convene at 810 Seventh Avenue (b/w 52nd & 53rd St.), New York, NY 10019

Ticket Rates
  • Individual Ticket $345
  • Group Rate: 2-5 Guests $315
  • Group Rate: 6+ Guests $295



Agenda



8:30 a.m. - 9:20 a.m.

Registration and Networking Breakfast

9:20 a.m. - 9:30 a.m.

Welcome and Opening Remarks

Speaker: Marc Iskowitz, Editor in Chief, MM&M

9:30 a.m. - 10:10 a.m.

Keynote

Speaker:
To be announced

10:10 a.m. - 10:50 a.m.

Exposing the Gaps in Sales Disablement: Part 1

The days of unfettered access to physicians have changed, which has led to a shift in the sales force. "Exposing the Gaps: Sales Disablement" is the latest in MM&M's Skills Set Live program designed specifically for pharma marketers who are seeking new insights and solutions to the one of pharma's challenges—turning sales disablement back to engagement.

In the first of a two-part session, attendees will hear from key experts and learn:

• What led to the sales force shift and the pressure to seek technology alternatives
• Why the digital sales tools that marketers once saw as a remarkable entry point to engagement no longer influence physicians
• How tablet form factors hindered engagement
• Why sales reps are reluctant to use their company-supplied tablets—data based on first-time released survey results

Speakers for this half-day event include experts from:

• Adobe, the global leader that's changing the world through digital experiences
• Lenovo, the largest PC company in the world, serving customers in more than 160 countries
• AbelsonTaylor, the largest independent healthcare advertising agency in the world
• Executives from some of the leading pharmaceutical companies engaged in sales enablement

Speaker:
Jose Andrade, VP Director of Interactive Technology, AbelsonTaylor

10:50 a.m. - 11:30 a.m.

Exposing the Gaps in Sales Disablement: Part 2

Executives from pharma and leading companies gather to expose the gaps that have led to sales disablement in pharma. In Exposing the Gaps in Sales Disablement: Part 1, we discussed how digital sales tools shaped today's pharma sales engagement. In Exposing the Gaps in Sales Disablement: Part 2 we dive deeper and look at:

Why the tablets couldn't fulfill the CRM/CLM promise
• What's inherent in the tablets that lead to disablement
• How device and software companies conformed to answer demands but not the promise to build deeper relationships
• Suggestions from the leading software and tablet manufacturers on creating a more effective brand experience

Speakers for this half-day event include experts from:

• Adobe, the global leader that's changing the world through digital experiences
• Lenovo, the largest PC company in the world, serving customers in more than 160 countries
• AbelsonTaylor, the largest independent healthcare advertising agency in the world
• Executives from some of the leading pharmaceutical companies engaged in sales enablement



Speakers:
Stephen Hart, Senior Publishing Manager, Adobe Systems

11:30 a.m. - 11:45 a.m.

Networking and Coffee Break

11:45 a.m. - 12:25 p.m.
Bringing Sales Enablement Back

Speaker:
Emily Tower, VP of Digital Strategy & Analytics, AbelsonTaylor


12:25 p.m. - 1:05 p.m.
Panel Discussion

Moderator: Marc Iskowitz, Editor in Chief, MM&M

The panel discussion will allow attendees to ask specific questions to each expert panel presenter. Pharma client shares his/her experience (or challenges) of providing sales force with digital tools.


Panelists:
Jose Andrade, VP Director of Interactive Technology, AbelsonTaylor
Emily Tower, VP of Digital Strategy & Analytics, AbelsonTaylor
Stephen Hart, Senior Publishing Manager, Adobe Systems



Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

Sponsored By


          

TAKE-AWAYS FROM SKILL SETS LIVE

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.


Click on any cover below to get the information from each event.


SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE





SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS






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