Agenda



8:30 a.m. - 9:20 a.m.

Registration and Networking Breakfast

9:20 a.m. - 9:30 a.m.

Welcome and Opening Remarks

Speaker: James Chase, Editor in Chief, MM&M

9:30 a.m. - 10:10 a.m.

Keynote: Great Expectations: Why Pharma Companies Can't Ignore Patient Services

An Accenture survey of patients in the United States found that select patient services are highly valued and yet severely underserved, underutilized or nonexistent. The silver lining, patients who receive services greatly value them.

But what can we learn from this insight in terms of how we approach patients, what we ask from them, and what we expect from them? How does this impact the channels we use to communicate with them? And more broadly, how we coordinate our interactions across a patient's experience, and who will be involved in this dialogue?

Speaker:

Tony Romito, Managing Director, Accenture's Life Sciences Practice

10:10 a.m. - 10:50 a.m.

Skills in 30: Unlocking the Value of Pharmacy in a Patient Engagement Strategy

Changes in the pharmacist's role and in the community pharmacy itself are impacting healthcare delivery, and these trends will continue to accelerate in this rapidly-transitioning environment. Today's pharmacies are offering expanded healthcare services and are also ideal locations to raise disease awareness and deliver educational information at multiple points of contact—in the over the counter (OTC) and personal care aisles, at the pharmacy counter, in specialty publications and in the prescription pick-up areas. Not only are these innovations beneficial to consumers and patients, they also create opportunities for pharmaceutical marketers and offer a measurable return on investment.

During this vastly interactive session, you will:

• Understand the unique opportunities presented to marketers in the pharmacy (drugstores, mass, supermarkets, independents)
• Gain knowledge about how to provide valuable information, tools and support to patients in the retail setting

Speakers:

Rob Blazek, RPh, Vice President of Network Strategies, Rx EDGE Pharmacy Networks
Ryan Walsh, Senior Director, Retail Trade Strategy, Walgreens Co.

10:50 a.m. - 11:30 a.m.

Skills in 30: Successful patient engagement begins with Healthcare Extenders

The best place to educate and engage a patient is at the point of care. Healthcare extenders are the mid-level professionals who are able to connect with patients, when they are most receptive, and help patients navigate their way around common barriers that lead to non-adherence. This Skill Set Live presentation will explore the importance of HCEs with special attention to their evolving role in the new ACA arena. Participants can learn how to use healthcare extenders to deepen the effectiveness of patient communications through improved health literacy, assessment of materials, concept research and insight research. Participants will walk away with a list of mandatories to build a successful HCE-driven patient communication campaign that marries with brand marketing objectives.


Speakers:

Joe Poggi, Managing Director, HealthEd
Todd Greenwood, VP, Strategy & Innovation, HealthEd
Anthony Marucci, VP, Marketing & Business Development, HealthEd
Erika Heiges, Director, Health Education, HealthEd


11:30 a.m. - 11:45 a.m.

Networking and Coffee Break

11:45 a.m. - 12:25 p.m.
Skills in 30: Patient Engagement: Accelerating the Behavior Change Journey

Depending on the functional lens, patient engagement can mean a number of different things. However, all will agree the ultimate goal is to impact behavior to realize better health outcomes. Language that transcends channels and is rooted in consumer insights can make all the difference along the patient journey. This session will examine the behavior change continuum and explore the insights, language and channels that can accelerate consumer action.

Speakers:

Christie Anbar, Managing Director, Chandler Chicco Agency
Marianne Eisenmann, Head of Research & Analytics, Chandler Chicco Companies
Kathleen R. Starr, Ph.D.   SVP, Behavioral Insights and Strategy, InVentiv Health


12:25 p.m. - 1:05 p.m.
Panel Discussion: What's the true meaning of patient-centricity and is anybody doing it?

Moderator: Jack Barrette, CEO, WEGO Health

An expert panel of healthcare marketers and patient influencers will test the health of the relationship between the pharma industry and its patient populations.


Panelists:

Marisa Troy, Inflammatory Bowel Disease Health Activist and creator of the blog Keeping Things Inside is Bad for My Health - Twitter: @JournalingIBD
Christine Miserandino, Lupus and Chronic Illness Health Activist, author of The Spoon Theory and creator of the site, But You Don't Look Sick - Twitter: @bydls
Carrie Goldstein, APR, Product Public Relations, Pfizer
Todd Kolm, former VP and Head of Global Digital Strategy, Sanofi; now SVP Strategy & Insight, WEGO Health

Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

TAKE-AWAYS FROM SKILL SETS LIVE

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.


Click on any cover below to get the information from each event.


SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE





SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS






SKILL SETS LIVE: MULTI-SCREEN MARKETING

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