Event Information


Date: Tuesday, June, 3, 2014
Time: 8:30 am - 1:05 pm
Location: Convene at 101 Park Ave. (at 41st St.), New York, NY 10178

Registration:
Individual Ticket $325

Groups 2-5 Tickets $295
Groups 6+ Tickets $275


Agenda



8:30 a.m. - 9:20 a.m.

Registration and Networking Breakfast

9:20 a.m. - 9:30 a.m.

Welcome and Opening Remarks

Speaker: James Chase, Editor in Chief, MM&M

9:30 a.m. - 10:10 a.m.

Keynote: Patients and understanding - what they want, what they need, what they get

According to a recent Accenture survey, one in every two patients would like to see more product information from pharmaceutical companies, while almost two-thirds are willing to trade their personal information in exchange for free, relevant content. This represents a huge, missed opportunity for the industry. Our keynote session will explore the behaviors and needs of patients, identify gaps in user experience and brand engagement, and suggest ways drug companies might be able to pick up the slack.

10:10 a.m. 10:50

Skills in 30: Aligning the patient and product journeys to maximum effect

Business objectives and health outcomes should never be viewed as strategically opposed. In fact, success in one can quickly spread to the other. This session will explore the intersection between patients and products and offer some best practices for success.

10:50 a.m. - 11:30 a.m.

Skills in 30: Tapping into the opportunities of the modern pharmacy

As healthcare continues to evolve, pharmacies are becoming an increasingly important environments for raising disease awareness and delivering educational information at multiple points of contact. Not only are these innovations beneficial to the health outcomes of patients, they also create measurable opportunities for pharma marketers to engage with their consumer audiences.

11:30 a.m. - 11:45 a.m.

Networking and Coffee Break

11:45 a.m. - 12:25 p.m.
Skills in 30: Who's still afraid of social media? LMAO.

When it comes to digital communications, and social media in particular, pharma marketers have often been accused of focusing too hard on what they cannot do, and justifying their abstinence with a laundry list of risk-related excuses. Instead, why not focus on the many things that can be done? This session will use some great examples to illustrate how to devise and execute a digital health campaign without risking the dreaded warning letter.


12:25 p.m. - 1:05 p.m.
Panel Discussion: What's the true meaning of patient-centricity and is anybody doing it?

Moderator: Jack Barrette, CEO, WEGO Health

An expert panel of healthcare marketers and disease advocates will test the health of the relationship between the pharma industry and its patient populations.



Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

TAKE-AWAYS FROM SKILL SETS LIVE

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