Agenda




12:15 - 1:00 pm

Keynote: Health Tech Trends and Opportunities

Speaker: Unity Stoakes, Co-Founder & President, StartUp Health

As organizations continue to experiment with new opportunities, driven by marketplace demands and changing customer behaviors, we're starting to see certain trends mature. What does the landscape look like, and where do the greatest opportunities lie?


1:00 - 1:15 pm

Networking Break




1:15 - 1:45 pm

An Ongoing Process of Improvement: Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement
Speaker:
Marilyn Cox, Marketing Principal, Industry Center of Excellence, Oracle Marketing Cloud

Multichannel, Omnichannel, Cross-channel.... Call it what you want but it all means the same thing. Challenge.  An unrealistic expectation of perfection.

We recognize that communication channels are multiplying. Marketing teams are tasked with communicating a consistent value message across email campaigns, direct mail campaigns, print and digital ads, social media, websites, blogs, events, press releases, partner and patient portals, and on and on and on......
 

And with that comes the multiplication of audiences. You have physicians, pharmacists, payors, and patients.  And each of those has a sphere of influence that's hard to define. Oh, and you need to do that all the while remaining compliant and often with little budget.

But it's these expansive audiences and communication channels that ultimately carry your value message. You can't ignore them. You must engage.

In this presentation we'll discuss how to:
 

  • Effectively engage across complex channels and spheres of influence; drive new forms of engagement with "hard to see" and "no see" physicians
  • Collect and analyze data and metrics to make smarter business decisions
  • Empower sales to effectively engage prescribers and payors; amplify the voice of thought leading payer formulary influencers




1:45 - 2:00 pm

Networking Break



2:00 - 2:45 pm Health Tech is the New R&D - Strategies for Operationalizing Innovation

Speaker: Sara Holoubek, Founder & CEO, Luminary Labs

Through partnerships and acquisitions, pharma companies have started exploring technologies, products and platforms as a growth strategy to complement "the pill". A range of companies are developing sensors, telepresence tools and other technologies that will be embedded into the environment, and take advantage of data collected from smart phones, wearables and other devices to drive better health outcomes. How and where can pharma participate?



2:45 pm - 2:55 pm

Networking Break



2:55 - 3:05 pm

Building Long-Term Relationships in Healthcare

Speaker: Aubrey Wing, Senior Solutions Consultant, Marketo


With regulatory changes in healthcare adding complexity to the marketing landscape, marketers face growing challenges such as minimizing costs, maximizing efficiencies, leveraging IT for a competitive advantage, and many more!

Join this webinar to discover how Marketo can help you tackle this changing landscape through truly personalized and integrated marketing. We'll specifically discuss strategic initiatives in the Healtchare industry, including how to:

  • Enhance marketing efficiency 
  • Increase your number of qualified targets (members, patients, physicians, etc.)
  • Engage your audience early
  • Reduce attrition
  • Enable multi-channel marketing



3:05 - 3:20 pm

Networking Break



3:20 - 4:05 pm


CRM Re-Imagined: Moving to a Centralized Multi-Channel Marketing Platform

Speaker: Craig DeLarge, Global Leader, Multichannel Marketing Strategy & Innovation, Merck & Co.


How can we move beyond antiquated email blasts to an analytics-led centralized program that drives targeted engagement at each touch point along the customer journey? Marketing automation software offers a big opportunity for pharma marketers to take CRM, channel integration and customer analytics to the next level.



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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.