Conference Agenda (Subject to change)
Can Pharma adopt a hacker mentality?
Speaker: Marc Iskowitz, Editor in Chief, MM&M
Rapid innovation and Big Pharma: Not an oxymoron
Speaker: Michele Polz, Head of Patient Insights, Global Commercial Strategy, Biogen
Session: Inspiring the Future 40
Beyond the Pill: The Product is a Commodity, The Experience is Your Differentiator
Speaker: Drew Miller, Creative Director, frog design
Navigating Pharma internal: Setting up a framework for risk to occur and failure to happen
Speaker: Ingo Elfering, CIO, Indivior (formerly Reckitt Benckiser Pharma)
"Intelligent Connections' Discussion: Bridging the chasm between healthcare startups and pharma marketers
Consumer expectations in a regulated market: The wearable experience
Speaker: Nirav "Rav" Sheth, Director of Market Development, Medical, MC10
Session: The patient view on transformation: empathy, education and empowerment
Battle of the Big Ideas: "Big Ideas for the Next 10 Years"
Precision Medicine: Beyond the President's State of the Union
Panel: Inter-generational executive summit: CEOs, Partners and Leaders of established and new health-tech firms compare notes
Melissa Manice, CEO and Co-founder, CoheroHealth
Meg Columbia Walsh, 2014 Luminary at HBA (Healthcare Business Women's Association); Partner, Global Lead of Digital Innovation and Marketing Excellence, Ernst & Young
Josh Stein, CEO & Co-founder, AdhereTech
Benjamin Wolin, CEO & Co-founder, Everyday Health
What is a business model and how do you sell it?
Tom Kottler, CEO and Co-Founder, HealthPrize Technologies
Jack Barrett, CEO, WEGO Health
Larry Brooks, Director, Business Innovation: Digital Health, Boehringer Ingelheim
Session 1: Are we cut out to be healthcare service providers?
Session 2: Where do wearables fit into Pharma's overall business strategy?
Session 3: Is adherence a driver of value?
Brainstorm Recap Session
Pharma's Digital Disconnect: What's Slowing Marketing Innovation and How Organizations can Push Forward
Speaker: Monique Levy, Vice President, Research, Manhattan Research
Transforming Healthcare Cocktail Reception