Conference Agenda (Subject to change)



  8:00am  -    9:00am
Registration/Breakfast
           
  9:10am  -    9:15am

Can Pharma adopt a hacker mentality?

Speaker: Marc Iskowitz, Editor in Chief, MM&M

           
  9:15am  -    9:55am

Rapid innovation and Big Pharma: Not an oxymoron

Speaker: Michele Polz, Head of Patient Insights, Global Commercial Strategy, Biogen

           
  9:55am   10:15am

Session: Inspiring the Future 40

Moderator: Matt Brown, CEO, Guidemark Health


Panelists: 

Shwen Gwee, Associate Director, (Global) Digital Customer Engagement, Biogen


Melissa Mackey, Head, Social Media CoE, U.S. Digital Medicines, Novartis


Amanda Sheldon, Director, Digital Marketing and Communications, Medtronic Diabetes


Sponsored by: 

           
10:15am  -  10:35am

Beyond the Pill: The Product is a Commodity, The Experience is Your Differentiator

Speaker: Drew Miller, Creative Director, frog design

           
10:35am  -  10:55am

Navigating Pharma internal: Setting up a framework for risk to occur and failure to happen

Speaker: Ingo Elfering, CIO, Indivior (formerly Reckitt Benckiser Pharma)

           
 10:55am  -  11:10am
Coffee Break
           
11:10am  -    11:40am

"Intelligent Connections' Discussion: Bridging the chasm between healthcare startups and pharma marketers

Panelists:

Michael Coffey, Marketing Manager of Strategy and Innovation, North America, Roche


Charles "Chuck" Gershman, Founder, President and COO, Kuveda, Inc.


Vanessa Rath Menton, Assistant Director of Oncology Marketing, Astellas Pharmaceuticals


Brandon Seeyle, Marketing Product Manager, Medivation


Amanda Sheldon, Director, Digital Marketing and Communications, Medtronic Diabetes


David Weingard, CEO, Fit4D

           
11:40am  -   12:00pm

Consumer expectations in a regulated market: The wearable experience

Speaker: Nirav "Rav" Sheth, Director of Market Development, Medical, MC10

           
 12:00pm  -  12:50pm

Session: The patient view on transformation: empathy, education and empowerment

Speakers:

MarlaJan DeFusco BSN, RN, CPN, Lupus Health Activist, & Author, Luck Fupus Blog


Jill McNair, Director of Education, Outreach and Community Support, CISCRP


Dr. Navarra Rodriguez, Chief Medical Informatics Officer, AdvantageCare Physicians


Lita Sands, Former Global Head, Digital Transformation, Novartis


Sponsored by: 

           
 12:50pm  -  1:40pm
Lunch
           
  1:40pm  -      2:25pm

Battle of the Big Ideas: "Big Ideas for the Next 10 Years"

Presenters: 

Ayman Chit, Senior Director, Sanofi Pasteur


Andy DiSimone, Director of Digital, StartUp Health


Peter Frishauf, Director, Context Matters Inc., Founder, and past CEO & Chairman, Medscape


Paul Magill, Senior Advisor, McKinsey & Company


Melissa Manice, CEO and Co-founder, CoheroHealth


Joe Shields, Global Director, Digital Strategy, AstraZeneca Pharmaceuticals

 Sponsored by: 

           
   2:25pm  -    2:45pm

Precision Medicine: Beyond the President's State of the Union

Speaker: Dan Renick, Co-President and CCO, Precision for Medicine


Sponsored by: 

           
  2:45pm  -      3:05pm

Panel: Inter-generational executive summit: CEOs, Partners and Leaders of established and new health-tech firms compare notes 


Panelists: 

Melissa Manice, CEO and Co-founder, CoheroHealth


Meg Columbia Walsh, 2014 Luminary at HBA (Healthcare Business Women's Association); Partner, Global Lead of Digital Innovation and Marketing Excellence, Ernst & Young


Josh Stein, CEO & Co-founder, AdhereTech


Benjamin Wolin, CEO & Co-founder, Everyday Health

           
  3:05pm  -     3:25pm

What is a business model and how do you sell it?

Speakers:

Tom Kottler, CEO and Co-Founder, HealthPrize Technologies


Jack Barrett, CEO, WEGO Health


Larry Brooks, Director, Business Innovation: Digital Health, Boehringer Ingelheim

           
  3:25pm  -   3:40pm   Afternoon Break  
           
    3:40pm  -      4:20pm

Brainstorm Sessions

Session 1: Are we cut out to be healthcare service providers?

Sponsored by: 

Session 2: Where do wearables fit into Pharma's overall business strategy?

Session 3: Is adherence a driver of value?

Sponsored by:



           
    4:20pm  - 4:45pm  

Brainstorm Recap Session

 
           
    4:45pm  -  5:20pm  

Pharma's Digital Disconnect: What's Slowing Marketing Innovation and How Organizations can Push Forward

Speaker: Monique Levy, Vice President, Research, Manhattan Research

 
           
   5:20pm  - 5:30pm  

Closing Remarks

 
           
    5:30pm  -     6:30pm  

Transforming Healthcare Cocktail Reception

Sponsored by: 

 




The most recent MM&M Skill Sets Live event, "The Changing Tide of Non-Personal Promotion," surveyed a range of issues relating to one of the hottest promotional spaces within healthcare marketing. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GlaxoSmithKline, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.


Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.