Conference Agenda (Subject to change)
Can Pharma adopt a hacker mentality?
Speaker: Marc Iskowitz, Editor in Chief, MM&M
Rapid innovation and Big Pharma: Not an oxymoron
Speaker: Michele Polz, Head of Patient Insights, Global Commercial Strategy, Biogen
Session: Inspiring the Future 40
Beyond the Pill: The Product is a Commodity, The Experience is Your Differentiator
Speaker: Drew Miller, Creative Director, frog design
Navigating Pharma internal: Setting up a framework for risk to occur and failure to happen
Speaker: Ingo Elfering, CIO, Indivior (formerly Reckitt Benckiser Pharma)
"Intelligent Connections' Discussion: Bridging the chasm between healthcare startups and pharma marketers
Consumer expectations in a regulated market: The wearable experience
Speaker: Nirav "Rav" Sheth, Director of Market Development, Medical, MC10
Session: The patient view on transformation: empathy, education and empowerment
Battle of the Big Ideas: "Big Ideas for the Next 10 Years"
Precision Medicine: Beyond the President's State of the Union
Panel: Inter-generational executive summit: CEOs, Partners and Leaders of established and new health-tech firms compare notes
Melissa Manice, CEO and Co-founder, CoheroHealth
Meg Columbia Walsh, 2014 Luminary at HBA (Healthcare Business Women's Association); Partner, Global Lead of Digital Innovation and Marketing Excellence, Ernst & Young
Josh Stein, CEO & Co-founder, AdhereTech
Benjamin Wolin, CEO & Co-founder, Everyday Health
What is a business model and how do you sell it?
Tom Kottler, CEO and Co-Founder, HealthPrize Technologies
Jack Barrett, CEO, WEGO Health
Larry Brooks, Director, Business Innovation: Digital Health, Boehringer Ingelheim
Session 1: Are we cut out to be healthcare service providers?
Session 2: Where do wearables fit into Pharma's overall business strategy?
Session 3: Is adherence a driver of value?
Brainstorm Recap Session
Pharma's Digital Disconnect: What's Slowing Marketing Innovation and How Organizations can Push Forward
Speaker: Monique Levy, Vice President, Research, Manhattan Research
Transforming Healthcare Cocktail Reception
The most recent MM&M Skill Sets Live event, "The Changing Tide of Non-Personal Promotion," surveyed a range of issues relating to one of the hottest promotional spaces within healthcare marketing. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GlaxoSmithKline, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.
- In Merck video, woman says a cure is the greatest invention
- Five things for pharma marketers to know: Monday, April 24, 2017
- Five things for pharma marketers to know: Thursday, April 20, 2017
- Five things for pharma marketers to know: Friday, April 21, 2017
- Five things for pharma marketers to know: Wednesday, April 19, 2017
- How pharma marketers are using behavioral science
- Veeva and QuintilesIMS tussle over customer reference data
- Genentech urges broader adoption of value-based payment models
- Some brands thought to shift online ad dollars, creating uncertainty for WebMD
- Study: Medical-marijuana laws lower prescription drug usage
Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.