AHF billboards aim to roll back HIV uptick

Share this article:
AHF billboards aim to roll back HIV uptick
AHF billboards aim to roll back HIV uptick
The AIDS Healthcare Foundation launched a billboard, online and radio campaign encouraging Angelenos to get tested.

Billboards and palm cards, appearing in Los Angeles, feature an image of a man's muscular back with the words “Stay negative” tattooed across the shoulders. The group said the ads, produced in-house, have already prompted a spike in traffic to the campaign's website, www.freeHIVtest.net, as well as bricks-and-mortar testing sites.

The “Stay Negative” campaign marks the kickoff of a year-long effort to test 40,000 people for HIV in Los Angeles through community-based partnerships, the group said, noting that the Centers for Disease Control found a 15% increase in new cases of HIV/AIDS in 2007.

The LA-based AIDS Healthcare Foundation, a hybrid care provider and advocacy organization, has run narrowly targeted ad campaigns blasting drugmakers over pricing issues in the past. 
Share this article:

Email Newsletters

More in News

Sanofi tightens PCSK9 race, exceeds Q2 expectations

Sanofi tightens PCSK9 race, exceeds Q2 expectations

Sanofi and partner Regeneron attached a $67.5-million priority review voucher to their experimental cholesterol drug alirocumab, making for a tighter race with Amgen.

HHS shows how diabetes adds up

HHS shows how diabetes adds up

A 2005-to-2010 survey shows diabetics 65-and-up juggle at least four co-morbid conditions and five medications for them.

AstraZenca beefs up respiratory portfolio

AstraZenca beefs up respiratory portfolio

AstraZeneca has made an $875-million move to beef up its respiratory pipeline by making Almirall's lineup its own.