May 22, 2007
Alchemy to be part of Integrated; taps Klein from KPR
Interpublic Group has assigned consumer agency Alchemy to operate under the purview of Integrated Communications. Stu Klein, formerly president and CEO of KPR, has been hired as Alchemy EVP, general manager. The restructuring and hiring were announced today by Steve Viviano, president of Integrated. Alchemy, which handles consumer creative for prescription and OTC accounts, such as Johnson & Johnson’s Pepcid, Mylanta, Motrin and Imodium, had operated autonomously since spinning off from consumer shop Lowe in 2002. It now joins Lowe Healthcare for the first time. Moving Alchemy to Integrated caps a five-year-old relationship between the two agencies. The IPG sibs worked side by side on consumer and professional ads for Ortho McNeil brands such as Ortho Tri-Cyclen Lo, Ortho Evra and Ditropan XL. Rather than continue to partner as sister agencies, IPG decided Alchemy should join Integrated. New York-based Alchemy also provides additional space for the fast-growing Integrated, which is based in New Jersey. Lowe Healthcare network was formed in 1997 and includes the creative agencies Integrated Communications, Interlink Healthcare Communications, Pace and Trio Communications.