Alexa

No Female Keynotes at CES but Alexa's Voice was Heard Above All Others

No Female Keynotes at CES but Alexa's Voice was Heard Above All Others

The tech that's most likely to survive post-CES hype is voice but brands should rethink their gendered approach.

Lighthouse wins grand prize for voice-activated diabetes app at Hitlab

Lighthouse wins grand prize for voice-activated diabetes app at Hitlab

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Lighthouse received $50,000 for application aimed at providing more accessible and engaging care for those living with diabetes.

Is your brand's voice, male, female, human or mineral?

Is your brand's voice, male, female, human or mineral?

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The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.

Five things for pharma marketers to know: Thursday, July 13, 2017

Five things for pharma marketers to know: Thursday, July 13, 2017

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AstraZeneca CEO reportedly moving to Teva; the FDA reverses on approval for Amicus drug; Merck names winners of Alexa challenge

Voice assistants may ease EHR burden for docs, but challenges exist

Voice assistants may ease EHR burden for docs, but challenges exist

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With physicians spending nearly four hours a day on their electronic health records, experts say voice assistants could help reduce their workload one day.