Alexa

Is your brand's voice, male, female, human or mineral?

Is your brand's voice, male, female, human or mineral?

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The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.

Five things for pharma marketers to know: Thursday, July 13, 2017

Five things for pharma marketers to know: Thursday, July 13, 2017

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AstraZeneca CEO reportedly moving to Teva; the FDA reverses on approval for Amicus drug; Merck names winners of Alexa challenge

Voice assistants may ease EHR burden for docs, but challenges exist

Voice assistants may ease EHR burden for docs, but challenges exist

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With physicians spending nearly four hours a day on their electronic health records, experts say voice assistants could help reduce their workload one day.