Allergan promotes Lap Band System on TV

Share this article:
Allergan launched DTC TV ads to promote its Lap Band System as an alternative to gastric bypass surgery. Ads, by Beacon Healthcare of Bedminster, NJ, are airing through the end of the year and feature testimonials by patients who have used the procedure, by which an adjustable ring is implanted around the opening of the stomach to limit intake.

Share this article:

Email Newsletters

More in News

Eli Lilly and BI's Jardiance hits shelves

Eli Lilly and BI's Jardiance hits shelves

The new SGLT-2 inhibitor is on shelves less than a month after FDA approval.

PhRMA Urges Court to Reject Off-Label Promotion Case

PhRMA Urges Court to Reject Off-Label Promotion Case

The Pharmaceutical Research and Manufacturers of America (PhRMA) says a California federal court should dismiss a whistleblower's False Claims Act suit against three drug companies on First Amendment grounds

Five things for Pharma Marketers to know: Tuesday, August 26

Five things for Pharma Marketers to know: Tuesday, ...

Merck and Pfizer pursue new pembrolizumab research, black box warnings are linked to fewer court visits, and the WHO says it needs $430M to fight Ebola.