Allergan promotes Lap Band System on TV

Allergan launched DTC TV ads to promote its Lap Band System as an alternative to gastric bypass surgery. Ads, by Beacon Healthcare of Bedminster, NJ, are airing through the end of the year and feature testimonials by patients who have used the procedure, by which an adjustable ring is implanted around the opening of the stomach to limit intake.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions