Allergy

GSK's Flonase tops allergy category

The new OTC medication almost hit $100 million in sales in its first 16 weeks on the market.

WebMD: Pollen Vortex is here

The medical website says the country is in for a bad allergy season.

Tuesday: FDA panel reviews Merck's Ragwiteck

Preliminary documents suggest a positive view for the under-the-tongue medication.

Shutdown delays some FDA committees

User fees keep the regulator's review process running for some drugs, while others see review dates slip.

Mylan expands Get Schooled anaphylaxis tool box

Mylan expands Get Schooled anaphylaxis tool box

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The EpiPen manufacturer's latest effort: an e-book that shows children making allergy-friendly swaps at a school event.

Business briefs: Sanofi, Celgene, plus changing cancer definitions

Sanofi may make OTC history; Celgene joins a new collaboration; and the US Task Force of Preventative Medicine wants to make lung cancer screening the norm

Finding opportunity in FDA focus on drugged driving

Finding opportunity in FDA focus on drugged driving

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With its recent actions on sleep aids and allergy medications, the FDA is demonstrating growing concern about the effects of prescription drugs on driving. One CRO is fielding a fleet of driving simulators to help manufacturers salve the agency's worries.

Ex-NFLer, Sanofi talk anaphylaxis

Ex-NFLer, Sanofi talk anaphylaxis

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The company's latest outreach, an Auvi-Q promotion, breaks down allergy management into sports playbook presentation.

Mylan expands Epi-Pen strategy

Mylan expands Epi-Pen strategy

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Emmy-winner Julie Bowen is part of the effort to spread allergy education and awareness in schools.

Sanofi's talking allergy device an answer to Dey's EpiPen

Sanofi's talking allergy device an answer to Dey's EpiPen

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The drugmaker's new auto-injecting epinephrine pen provides verbal cues during emergency allergic situations. It's the latest entry in a competitive market.

Dey launches EpiPen app

Dey launches EpiPen app

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Mylan's Dey Pharma launched MyEpiPen App, designed to help patients with severe allergies and their caregivers cope with episodes of anaphylaxis.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.